Tom Kaufman

Tom Kaufman Email and Phone Number

Marketing Lead @ MONREAL FUNERAL HOME
Mentor, OH, US
Tom Kaufman's Location
Mentor, Ohio, United States, United States
Tom Kaufman's Contact Details

Tom Kaufman personal email

About Tom Kaufman

As an Experienced Senior Leader, I have a passion for driving business strategies and aligning marketing approaches that are tailored to driving growth while positioning each organization as a leader in their industry. With a history of delivering solutions from B2B service-line differentiation to industry-defining product deployment to positioning companies as the industry or segment leader. Immersion in these areas has developed a hunger for leading change that positions organizations for sustained future growth.With my focus on leading the go-to-market strategy and the integrated marketing solutions to get there, I have the privilege of helping organizations develop holistic marketing programs rooted in their business strategies. Whether those solutions require a strategic leader for the organization, filling the talent gap in their existing team, bringing emerging digital expertise to your team or taking the reigns as the marketing team for small businesses, I have had the opportunity to consistently advance the successes of these organizations.Some notable achievements include:• Development and deployment of international rebranding and repositioning of multi-brand service industry leaders• Comprehensive internal communications assessment, reconfiguration and roll-out of effective multi-channel programs• Unification of the digital strategy and ecosystem through the deployment of the re-envisioned website, intranet, inbound and social channels• Integrated demand generation campaigns that drive improved sales effectiveness and significant MQL growth

Tom Kaufman's Current Company Details
MONREAL FUNERAL HOME

Monreal Funeral Home

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Marketing Lead
Mentor, OH, US
Tom Kaufman Work Experience Details
  • Monreal Funeral Home
    Marketing Lead
    Monreal Funeral Home
    Mentor, Oh, Us
  • Owll Marketing
    Chief Marketing Officer
    Owll Marketing Jan 2018 - Present
    Responsible for defining and developing the strategic direction for growth and new product development. Serving as the executive leader with direct responsibility for leading the branding, communications, digital marketing (website, SEM, SEO, social media and inbound) and demand generation practices and go-to-market solution offerings to clients. I have the privilege of leading the sales, development and execution of high profile strategic initiatives for organizations from brand launches to product launches to new website deployment all centered around a strategic approach aligned with business objectives. Responsible for leading client business strategy sessions and implementing integrated marketing programs while creating and analyzing program ROI metrics, developing dashboards and KPI tracking, lead generation efficiency and increased qualified lead generation. Through the collaborative integration and unification of sales and marketing, we are able to drive efforts that optimize the strategic growth initiatives of our partner organizations.
  • Happy Trails Farm Animal Sanctuary
    Member Board Of Directors
    Happy Trails Farm Animal Sanctuary 2021 - Present
    Ravenna, Ohio, Us
  • Jlp Cpas
    Marketing Lead
    Jlp Cpas 2020 - Present
    Hudson, Ohio, Us
  • American Punch Company
    Digital Marketing Lead
    American Punch Company 2021 - Present
    Euclid, Ohio, Us
  • Classic Recruiting, Llc
    Marketing Lead
    Classic Recruiting, Llc 2020 - Present
    Independence, Ohio, Us
  • Alex N. Sill Adjustment Company
    Director Of Marketing & Digital Media
    Alex N. Sill Adjustment Company Jun 2019 - Jun 2021
    Cleveland, Oh, Us
  • Maritz Global Events
    Senior Director Of Marketing
    Maritz Global Events Aug 2014 - Jul 2018
    St. Louis, Mo, Us
    Serves as the parent brand marketing lead focused on the development and deployment ofthe multi-brand marketing strategy in alignment with three-year strategic growthobjectives. Responsible for branding, value proposition, market level messaging, internaland external communications, digital marketing (website, SEM, SEO, social media andinbound), market/industry/competitive intelligence, demand generation, and industrypresence. Develop and execute high profile strategic initiatives from launching newparent brand to repositioning of division branding to new product launches. Facilitate thedesign and implementation of comprehensive product marketing strategies to maximizeawareness, demand and sales response among targeted audiences. Manage, design andimplement comprehensive external outbound marketing campaigns that leverage theoptimal combination of website, advertising, direct marketing (email or mail), promotionallistings, collateral, speaking engagements, and public relations based on target audience.Create and analyze ROI metrics, dashboards and KPI tracking for all efforts (open rates,click-through rates and cost per inquiry generated), lead generation efficiency andincreased qualified lead generation. Collaborative integration and unification of sales and marketing efforts to optimize strategic growth initiatives of the organization.
  • Experient, A Maritz Global Events Company
    Director Of Marketing
    Experient, A Maritz Global Events Company 2012 - 2014
    Fenton, Missouri, Us
    Responsible for the management and direction of marketing, advertising, promotions,media, and public relations efforts to align with three-year strategic goals. Focused on collaborative integration and unification of sales and marketing efforts to optimize strategic growth initiatives of the organization. Manage design and implementation of comprehensiveproduct marketing strategy to maximize awareness, demand and sales response amongtargeted audiences. Develop, manage and implement effective industry tradeshowparticipation plan to maximize awareness and effectively position company within theworldwide event industry marketplace. Manage, design and implement comprehensiveexternal outbound marketing campaigns via the website, advertising, direct marketing (email ormail), promotional listings, collateral, speaking engagements, and PR Facilitate enterprise digital presence including company website, social media exposure and blog posts. Create and analyze ROI metrics, dashboards and KPI tracking for all efforts (open rates, click-through rates, cost per inquiry generated etc), lead generation efficiency and increased qualified lead generation.
  • Mc Sign Company
    Marketing Manager
    Mc Sign Company 2006 - 2012
    Mentor, Oh, Us
    Built and lead a marketing team responsible for management of marketing, advertising, industry relations, promotions, PR and charitable efforts for multi-million dollar national corporation. Developed and optimized budgets for marketing, advertising, trade show and charitable efforts in support of long-term strategic direction. Additionally developed, coordinated, managed and maintained corporate digital presence from website to social marketing efforts to strategic online advertising. Played an integral part of positioning the company as the industry leader through the creation of strategic sales-driving B2B promotional effort for sales team and executives. Continually designed and developed corporate website and collateral into unified corporate identity. Researched and executed vertical marketing campaigns to further expand corporate portfolio into adjacent markets. Organized, managed and developed charity golf outings resulting in continued growth year over year. Researched annual trade show efforts and developed corporate messaging, vision, collateral and promotions that leveraged corporate positioning. Managed, developed and executed eMarketing efforts to provide awareness regarding national corporate capabilities.
  • Vector International
    Marketing Manager & Assistant Manager
    Vector International 2002 - 2006
    Marketing leader focused on development and management of a wide variety of marketing tools, including catalogs, direct mailings and other business-to-business materials along with magazine and radio advertisements. Leveraged quarterly marketing and advertising budget to increase sales and brand awareness. Additional focus on communication with customers, management, and internal departments to coordinate marketing and advertising efforts. Developed corporate identities while handling corporate merchandise selections and sales. Composed copy for direct mailings and worked with outside web developers to create corporate websites. Increased yearly sales by 40% while maintaining profitability by increasing corporate client base. Managed business meetings, travel and coordinated off-site events.
  • Delta Tech Inc
    Free Lance Designer
    Delta Tech Inc 2001 - 2006
  • Vanguard Promotions & Marketing
    Account Executive & Fulfillment Coordinator
    Vanguard Promotions & Marketing 2001 - 2002

Tom Kaufman Skills

Marketing Communications Email Marketing Budgeting Advertising Strategic Planning Trade Shows Negotiation Powerpoint Event Planning Event Management Public Relations Promotions B2b Marketing Strategy Online Marketing Competitive Analysis Photoshop Graphic Design Direct Marketing Lead Generation Team Building Budget Management Budgets Marketing Management Strategy Management Sales Marketing Business To Business Digital Strategy Social Media Marketing Leadership Brand Management Digital Marketing Search Engine Marketing Social Media Search Engine Optimization Integrated Marketing Brand Awareness Cross Functional Team Leadership Business Development Product Management Business Strategy Product Marketing Online Advertising Account Management Coaching Mentoring Digital Communication Demand Generation

Tom Kaufman Education Details

  • Lake Erie College
    Lake Erie College
    Business
  • Kent State University
    Kent State University
    Degree In Advertising With Minors In Marketing And Graphic Design

Frequently Asked Questions about Tom Kaufman

What company does Tom Kaufman work for?

Tom Kaufman works for Monreal Funeral Home

What is Tom Kaufman's role at the current company?

Tom Kaufman's current role is Marketing Lead.

What is Tom Kaufman's email address?

Tom Kaufman's email address is tk****@****ail.com

What is Tom Kaufman's direct phone number?

Tom Kaufman's direct phone number is +163682*****

What schools did Tom Kaufman attend?

Tom Kaufman attended Lake Erie College, Kent State University.

What skills is Tom Kaufman known for?

Tom Kaufman has skills like Marketing Communications, Email Marketing, Budgeting, Advertising, Strategic Planning, Trade Shows, Negotiation, Powerpoint, Event Planning, Event Management, Public Relations, Promotions.

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