Tom Kaufman Email & Phone Number

Mentor, Oh, Us

Responsible for defining and developing the strategic direction for growth and new product development. Serving as the executive leader with direct responsibility for leading the branding, communications, digital marketing (website, SEM, SEO, social media and inbound) and demand generation practices and go-to-market solution offerings to clients. I have the privilege of leading the sales, development and execution of high profile strategic initiatives for organizations from brand launches to product launches to new website deployment all centered around a strategic approach aligned with business objectives. Responsible for leading client business strategy sessions and implementing integrated marketing programs while creating and analyzing program ROI metrics, developing dashboards and KPI tracking, lead generation efficiency and increased qualified lead generation. Through the collaborative integration and unification of sales and marketing, we are able to drive efforts that optimize the strategic growth initiatives of our partner organizations.

Ravenna, Ohio, Us

Hudson, Ohio, Us

Euclid, Ohio, Us

Independence, Ohio, Us

Cleveland, Oh, Us

St. Louis, Mo, Us

Serves as the parent brand marketing lead focused on the development and deployment ofthe multi-brand marketing strategy in alignment with three-year strategic growthobjectives. Responsible for branding, value proposition, market level messaging, internaland external communications, digital marketing (website, SEM, SEO, social media andinbound), market/industry/competitive intelligence, demand generation, and industrypresence. Develop and execute high profile strategic initiatives from launching newparent brand to repositioning of division branding to new product launches. Facilitate thedesign and implementation of comprehensive product marketing strategies to maximizeawareness, demand and sales response among targeted audiences. Manage, design andimplement comprehensive external outbound marketing campaigns that leverage theoptimal combination of website, advertising, direct marketing (email or mail), promotionallistings, collateral, speaking engagements, and public relations based on target audience.Create and analyze ROI metrics, dashboards and KPI tracking for all efforts (open rates,click-through rates and cost per inquiry generated), lead generation efficiency andincreased qualified lead generation. Collaborative integration and unification of sales and marketing efforts to optimize strategic growth initiatives of the organization.

Fenton, Missouri, Us

Responsible for the management and direction of marketing, advertising, promotions,media, and public relations efforts to align with three-year strategic goals. Focused on collaborative integration and unification of sales and marketing efforts to optimize strategic growth initiatives of the organization. Manage design and implementation of comprehensiveproduct marketing strategy to maximize awareness, demand and sales response amongtargeted audiences. Develop, manage and implement effective industry tradeshowparticipation plan to maximize awareness and effectively position company within theworldwide event industry marketplace. Manage, design and implement comprehensiveexternal outbound marketing campaigns via the website, advertising, direct marketing (email ormail), promotional listings, collateral, speaking engagements, and PR Facilitate enterprise digital presence including company website, social media exposure and blog posts. Create and analyze ROI metrics, dashboards and KPI tracking for all efforts (open rates, click-through rates, cost per inquiry generated etc), lead generation efficiency and increased qualified lead generation.

Mentor, Oh, Us

Built and lead a marketing team responsible for management of marketing, advertising, industry relations, promotions, PR and charitable efforts for multi-million dollar national corporation. Developed and optimized budgets for marketing, advertising, trade show and charitable efforts in support of long-term strategic direction. Additionally developed, coordinated, managed and maintained corporate digital presence from website to social marketing efforts to strategic online advertising. Played an integral part of positioning the company as the industry leader through the creation of strategic sales-driving B2B promotional effort for sales team and executives. Continually designed and developed corporate website and collateral into unified corporate identity. Researched and executed vertical marketing campaigns to further expand corporate portfolio into adjacent markets. Organized, managed and developed charity golf outings resulting in continued growth year over year. Researched annual trade show efforts and developed corporate messaging, vision, collateral and promotions that leveraged corporate positioning. Managed, developed and executed eMarketing efforts to provide awareness regarding national corporate capabilities.

Marketing leader focused on development and management of a wide variety of marketing tools, including catalogs, direct mailings and other business-to-business materials along with magazine and radio advertisements. Leveraged quarterly marketing and advertising budget to increase sales and brand awareness. Additional focus on communication with customers, management, and internal departments to coordinate marketing and advertising efforts. Developed corporate identities while handling corporate merchandise selections and sales. Composed copy for direct mailings and worked with outside web developers to create corporate websites. Increased yearly sales by 40% while maintaining profitability by increasing corporate client base. Managed business meetings, travel and coordinated off-site events.

Master Of Business Adminstration, Business

Bachelor Of Science, Degree In Advertising With Minors In Marketing And Graphic Design