Tom Kehl Email & Phone Number

Woonsocket, RI, US

• Propose and achieve buy-in for solutions across the account product/experience portfolio, including account creation, sign-in, password reset, caregiving, and upgrades, to minimize customer friction, reduce call center.
• Serve as subject matter expert (SME) and primary point of contact for Account and Identity product experiences, collaborating with product leads, design, and engineering teams to drive alignment and deliver seamless.
• Define and lead the roadmap for the “one account” epic, streamlining account onboarding and improving user engagement and satisfaction.
• Leverage data analytics with Quantum Metric to identify optimization opportunities, resulting in millions in incremental revenue through enhanced product features and user experience improvements.

Woonsocket, RI, US

• Product Manager for the account portfolio of experiences, helping to implement features which optimize onboarding success, minimize customer friction, and reduce pain points.Leadership and Team Management
• Direct feature priorities for front-end and back-end development teams, fostering a collaborative and innovative work environment.
• Supervised up to 4 product owners, ensuring alignment with project goals and facilitating efficient workflow.
• Relied on as a subject matter expert in the Account SolutionProduct Ownership and Strategy
• Write comprehensive and clear product features, focusing on user experience, scalability, and market fit.
• Manage critical user experiences including account creation, sign-in, password reset, ID verification, and caregiving features, emphasizing user-centric design and accessibility.

Providence, Rhode Island, US

• Managed SEO, onsite search, local search, and the “answer experience” by optimizing content, identifying content gaps, and directing website infrastructure projects in the agile development framework.
• Pitched, created, and operated Ask a Citizen, a service that answers customer questions, drives millions of organic search visits annually, and saves ~4 million dollars annually by reducing call volume.
• Launched and managed Yext Listings and Yext Answers (onsite search), increasing accuracy of onsite search engine results by over 100%.
• Pitched and granted $50K from the Innovation Fund to research the market viability of Advisor OnTap™
• Conceived of and published new “Ask an Advisor” article series with the Editorial Team, a content initiative inspired by the money diary trend.
• Informed senior leadership on SEO status and strategy in monthly meetings.

Boston, MA, US

• Conducted keyword research to identify 100s of content marketing gaps and presented the cases for implementation.
• Increased non-branded page 1 keyword rankings by ~30% YOY.
• Initiated the “Golden Goose” project, which resulted in an immediate 75% increase in SEO visits for a key article.
• Wrote 4 articles published in Fidelity Viewpoints.
• Pushed production of technical projects (e.g., XML site map, custom 404s, and more) from kick-off to implementation.
• Managed priorities of two SEO agency consultants.

• Assisted the founder and CEO in B2B marketing, relationship building, and product management functions.
• Designed, launched, managed, marketed, and sold the SEMLandscaper, an online tool that provided insight on competition in search marketing. Functions also included pricing and competitive research.
• Collected requirements from customers for custom projects, communicated those requirements to the engineering team, and managed the project from the client's perspective to final delivery.
• Managed data-oriented projects for Yahoo!: (1) designed and produced Excel-based weekly marketing dashboards distributed to c-level executives, (2) designed and directed production of online performance report for the.
• Managed SEM bid optimization (algorithm-based) projects for multiple clients.
• Wrote proposals and contracts for prospective clients.

San Jose, California, US

• Managed $2,000,000 annual budget for consumer and B2B paid search marketing campaigns.
• Improved campaign profit by 12% by designing and executing landing page tests.
• Organized and MC’d internal Search Summit.
• Represented McAfee on a search marketing panel at the Searchnomics conference

Sunnyvale, CA, US

• Produced insights on user segments using Yahoo!'s vast behavioral and demographic data, and delivered to the sales force, advertisers, and internal customers.
• Provided SEM and SEO user level data insights to advertisers by leveraging Yahoo! search data. Insights typically involved share of voice, search sequence behavior, and competitive benchmarking.
• Developed and implemented methodology that measures the impact of search advertisements on attitudes. Tests completed for the telco, auto, finance, and retail categories.
• Collaborated with product managers and engineers to guide features and requirements on a product that associates graphical display advertising with relevant search activity.
• Scoped and managed creation of the MRD for an advertiser data mart that will facilitate longitudinal analysis of ad campaign performance across industries and web page placement.

New York, NY, US

• Analyzed subscriber metrics, particularly customer lifetime value, for the 20+ million member base. Presented findings to marketers to help develop appropriate marketing strategies.
• Co-designed and administered strategic “war gaming” model capable of outputting a variety of scenarios of AOL’s subscription business. Model helped assist senior executives determine the likely impact of price changes.
• Managed flow of data from AOL to external consultants preparing marketing mix optimization study.

Mba, Business Administration And Management, General

Ba, Economics