Tom Kelley Email & Phone Number

Portland, Oregon Metropolitan Area

Core Clients: Japan Airlines, PlayStation, Nike & Sonos.Role: Responsible for $5M+ in revenue. Lead a large integrated team delivering content & media strategy/planning, campaign development/production, analytics and asset automation/delivery tech.

Portland, Oregon Metropolitan Area

Splash Worldwide is now part of the Jellyfish Group.Core Clients: PlayStation, Nike & Sonos.Role: Drive high-volume creative campaign development & tech spanning media planning, video, design, animation, CGI, asset management platforms. Collaboration with senior client stakeholders across the globe.

Portland, Oregon Area

Core Client: PayPalRole: Led a talented team and delivering smart and effective digital campaigns. Surrounded by passionate individuals in a unique creative environment.

Portland, Oregon Area

• Clients: Columbia Sportswear, Daimler Trucks North America, NW Natural Gas, Tektronix, JELD-WEN.Key Responsibilities:
• Manage a book of business that serves as a significant contributor to annual agency revenues
• Strategic planning, program brief development, and establishment of key performance indicators
• Cross-functional team management as well as oversight and growth of entry-level direct reports
• Budget analysis and account planning during quarterly business reviewsNotable Achievements:
• Increased my 2015 account revenue growth by ~40% vs. 2014 and maintained some of the highest account profit margins across the agency

Portland, Oregon Area

• Notable Achievements:
• Managed JELD-WEN consumer and trade advertising programs, including: Portland Timbers sponsorship engagement and TV campaign development; led a large-scale campaign to support new retail channel roll-out which included.
• Launched Freightliner’s 70 Years of Innovation/Revolution Truck campaign via a series of dynamic videos, trade show engagement, etc.
• Oversaw a successful Intel Lenovo co-marketing digital sponsorship; the effort supported the Star Trek movie premier and intended to build brand equity among tech-setters; campaign exceeded audience engagement metrics.

New York, NY

• Key Responsibilities:
• Account lead and project manager for Ramada Worldwide rebranding initiative that included: Brand strategy, positioning and guidelines; multi-channel touch points from TV, print and online advertising to in-room.
• Supervised Super 8 TV campaign evolution, shoot, and post-production
• Cross-functional team management as well as oversight and growth of one direct reportNotable Achievements:
• Cultivated a new client-agency relationship with Ramada Worldwide and grew client satisfaction with a unique, integrated rebranding approach; the new campaign efforts were expected to grow KPIs such as franchisee.

New York, NY

• Key Responsibilities:
• Global agency liaison for new brand campaign development for Sauza and Canadian Club and responsible for sell-through to North American client brand team
• Supervised all TV and radio production for Malibu broadcast updates
• Managed local market blitz (sampling event planning and activation) for the launch of Kuya RumNotable Achievements:
• Head supervisor of Sauza’s “Live All Summer” consumer campaign, which included in-store promotion, website development, corporate partner collaboration, celebrity sponsorship, event execution, advertising and PR.

New York, NY

• Key Responsibilities:
• Supervised TV shoots for Wendy’s food products, as well as all radio production to support product campaigns
• Competitive brand trends and media analysisNotable Achievements:
• Managed production and media placement of Wendy’s 2002 print campaign, their largest-ever print effort at the time
• Led all Kool national and local print advertising (both promotional and branding campaigns) with an annual production budget of $7M

Bachelor Of Arts, Communications

Education record