Planning and implementing end-to-end analytics (Google Analytics), tag management solutions (Relay42, Google Tag Manager) and custom analytics dashboards (Google Core Reporting API and Google Multi-Channel Funnel API).Back-end development to extend and improve Sitecore and Umbraco functionality and usability (C#, MVC), UI-testing using Selenium, and supporting front-end development (Sass, jQuery, Angular 1.x)Client projects include e.g.• Analytics for Travel insurances — 2015-2016 Implementation of Google Tag Manager and Google Analytics with custom dimensions and metrics, iDEAL-handling and retroactive transaction refunds to enable online marketers with end-to-end reporting on funnel performance and website audience analysis.• Portal for newly built houses - 2015-2016 Frontend- and backend development of a microsite that supports people interested in newly built housing during their orientation and mortgage application process. Campaign management to identify the target group and promote the portal. • Life insurance premium checker - 2015-2016 Campaign management and optimisation using A/B-testing tools, advertising platforms (Google Adwords, Facebook Advertising), display partners and e-mail marketing

Responsible for all web communications of the Group to effectively integrate digital platforms in all communications efforts. Definition of mid and long term digital strategy and related activity roadmaps.Plan, implement and monitor activities related to SEO (keyword analysis, and technical, on-page and off-page audits), social media marketing, social media advertising, mobile and e-commerce. Website, traffic and conversion optimization proposals based on customer feedback, research, reports and monthly web analytics reporting. Coordinating management of websites and other digital assets, liaising with 23 local content managers, Corporate IT, Corporate Communications, HR, Investor Relations and external suppliers.Responsible for content development in cooperation with global business unit product managers. Creation of new digital assets to promote the new Group's combined Prysmian and Draka product portfolios, including augmented reality projects and interactive search tools together with 3D designer. Implementation of QR codes for product information across offline channels.

Responsible for optimization of Draka Communications website.Set-up and execute the social media strategy and monitor presence using Hootsuite and dedicated tools provided by the social networks.Development of various online product search tools (HTML/CSS, jQuery, XML).Ad hoc activities related to DTP and photo editing (InDesign and Photoshop)

Coordination of technical translations between translation agency and product managers. Issue reporting and bug fixing together with development agency. Initiate content management training to multiple international content managers. Content management and content development for the English site.

Tribal DDB Amsterdam is a digital marketing agency, part of Tribal DDB Worldwide, with clients like Red Bull, Audi, Heartbrand (Ola), Grolsch, Ziggo, Centraal Beheer Achmea, Philips and KLM.