I help businesses achieve superior revenue and profit growth by uncovering core customer insights and needs, identifying new growth opportunities, refining brand positioning and guiding targeting and tailoring of marketing programs. With over 30 years’ experience leading businesses from digital e-commerce start-ups (Home Advisor/Service Magic), marketing strategy consulting and research with a focus on technology and healthcare (Quintessent Marketing, Rosetta), advertising, digital marketing, media and customer engagement (Sprint) all built on a foundation of classical brand management (Oscar Mayer/Kraft).Specialties: Business transformation, Consumer and B2B segmentation research, integrated omni-channel marketing applications, direct and digital marketing, strategic and business planning, brand positioning, product management, customer CRM engagement design and implementation.
Listed skills include Integrated Marketing, Marketing Strategy, Strategy, Marketing, and 34 others.