Tom Klassman Email & Phone Number

Elk Grove Village, Il, Us

• Developed and deployed a KPI tracking platform to standardize performance expectations across Boston Beer’s National Account teams.• Created a syndicated data-powered insights application, enabling the Boston Beer salesforce to localize actionable insights for retailers and wholesalers.• Redesigned and expanded the On-Premise Category Management platform, achieving top ranks in wholesaler and retailer surveys.• Led the development of an On-Premise compliance tracking program, delivering over $10MM in incremental revenue over two years.• Served as the primary point of contact for data insights and analytics for On & Off-Premise National Accounts Directors• 2023 Innovation Award Finalist.

United States

- Primary point of contact for data analytics and insights for the On Premise National Accounts team covering 6 divisions.- Refresh, expand, and deployed new On Premise category management program utilized by top national account customers.- Provide guidance, insights, and recommendations to develop national On-Premise go-to-market strategies.- Ideate, develop and deploy new national compliance tracking program in PowerBI used by Sales team to close out on mandate voids.- Create new eCommerce dashboard integrating multiple different retailer data sources to provide greater visibility to overall trends & greater insights.

Chicago, Illinois, United States

- In charge of driving BBC sales volume & market goals through our wholesalers in downtown Chicago & the northwest suburbs district.- Responsible for the growth and development of 6 high performing sales representatives to further drive availability & visibility of Boston Beer products in the Chicago market.-Collaborate with 2 high volume local wholesalers to drive market activity to deliver against the annual tactical plan while managing resources to budget.- Responsible for coordinating, and successfully executing several local events & festivals exceeding +80,000 attendance

Greater Milwaukee Area

2020 Innovation Award Winner Finalist- In charge of driving BBC sales volume & market goals through our wholesalers in the Milwaukee district.- Responsible for the growth and development of 2 high-performing brewery representatives to further drive availability & visibility of Boston Beer products in the Milwaukee market.-Collaborate with 3 local wholesalers to drive market activity to deliver against the annual tactical plan while managing resources to budget.

Greater Milwaukee Area

2019 Rookie of Year Award Winner- Responsible for driving BBC sales volume & market goals through our wholesalers in the Milwaukee district.- Accountable for increasing the availability and visibility of BBC’s portfolio in Milwaukee while working closely with the On & Off-Premise National Account team to drive programs to the account level. -Delivered the annual tactical plan to our wholesaler while managing resources to budget.

Eastern Wisconsin & Upper Peninsula Of Michigan

- Act as main point of contact for 9 distributors.- Establish relationships with key accounts & local chains.- Conduct monthly business reviews to monitor sales, incentives, & inventory levels.- Create and track annual distributor business plans.- Provide monthly order forecasts, monitor inventories, and quality control at distributor level.- Responsible for distributor education on Summit's product line, brewing processes, etc.

Madison, Wisconsin Area

-Serve as a beer category consultant, leveraging knowledge of beer & the alcohol industry to drive volume and profitability.-Responsible for volume and share performance in top 75 key on-premise accounts in Madison and southwestern Wisconsin.-Manage relationships with the distributor sales team & supervisors, as well as key decision makers in on-premise accounts.-Plan and execute retail programming to increase brand awareness and consumer knowledge.-Assist with the launch of new brands through distribution, retail programming, and event coordination.

2220 Eagle Dr, Middleton, Wi 53562

-Sold to non-buy accounts (both On and Off Premise) in Madison and Milwaukee-Managed and executed events (both on-site and off-site) ranging in size from 10 to 300 people-Led distillery tours and managed merchandise area generating $18,600 in revenue-Coordinated and executed tasting events for consumers, both in distillery and market-Created and implemented for distillery new alcohol tracking system for easier TTB compliance-Used GIS software to determine brand's primary consumer demographic based on spatial analytical and top 200 off premise buyers across the US

Racine, Wi

- Create customer quotes for production runs- Establish measurable benchmarks and data capture- Create, validate, and restructure standard operating procedures- Manage production line efficiencies and standards

Kenosha, Wi

- Taught and assisted students in understanding and using GIS systems- Promoted conceptualization of GIS recommended use

Kenosha, Wi

- Created brand positioning plan for the leading professional hand tool manufacturer

Kenosha, Wi

- Evaluated and recommended Project Management software purchase.