Tom Kleckner Email & Phone Number

Little Rock, Ar, Us

• Develop relationships with key stakeholders and cover ERCOT and the Southwest Power Pool’s key issues for electric-industry newsletter providing independent coverage and analysis of the wholesale electric industry. o Document board and key committee meetings/regulatory filings with multiple weekly stories.

• Primary media contact and coached executives on sensitive issues and major industry developments, including Clean Power Plan, FERC Order 1000, SPP's Integrated Marketplace and transmission-planning initiatives.• Planned and developed content to support on-time, on-budget launch of transformative Integrated Marketplace. o Delivered workshops, newsletters and surveys to keep focus on milestones and expectations. o Addressed member concerns as part of stakeholder-led Change Working Group.• Researched Clean Power Plan and recommended messaging to key executives to help shape opinions.• Edited and produced monthly summary of key decisions coming out of stakeholder working groups.• Wrote annual reports, working with members and board officials to synthesize data for inclusion.

Senior Communications Strategist• Managed communications direction, strategy and tactical execution of Electric Reliability Council of Texas’ Nodal Program, a $644M complex engineering program involving hundreds of detailed workflows and processes. o Developed standardized templates for program’s use, with consistent and linked messages. o Produced executive/stakeholder presentations, employee newsletter, website/intranet materials, press releases, one-pagers, key messages and other materials – often on short notice.Prinicipal• Suggested, researched and wrote articles for monthly Collin County Business Press, targeting C-suite executives.• Wrote web copy for San Diego-based Law Office of Isaac Blumberg; performed editing duties for multiple clients.• Wrote financial communications policy for Internet startup developing data-compression technology. o Coordinated 1-for-2 warrant exchange of 16 million outstanding warrants.

• Primary media spokesman during TXU’s contentious two-year effort to build 11 coal plants. o Established two-way, open relationships with national and Texas media, resulting in objective stories. o Managed town halls, produced print/web materials, placed ads and hosted plant tours to build support.• Developed communication plans, key messages, robust Internet presence, ad campaign and marketing brochure, and wrote press releases as member of executive advocacy team for $2 billion development project. o With favorable public environment, project received regulatory air permits/construction approval in 2007.

• Provided communications counsel and developed key messages, speeches and presentations for executive team responsible for strategy and response to billion-dollar anti-trust lawsuit (dismissed by federal judge).• Produced series of meetings for TXU’s senior leadership and business-unit leadership and employees, including development of slides, speaker notes, meeting scripts, Q&A sessions and table exercises.

• Responsible for communications support as member of executive management team overseeing AEP-CSW merger. o Provide counsel, wrote communication plans and key messages, drafted communication material, set up employee Q&A process, managed transition website and worked on numerous Day 1 issues. o Coordinated 12 senior-management editorial board visits over four-day span to publicize merger. o Wrote speaking points, set up employee meetings and led speaker training for 1998 Proxy Campaign, in which CSW executives solicited employee proxy votes in favor of AEP merger (employees approved merger, with 92 percent in favor). o Transition work identified $1 billion in savings above initial $2 billion target.

• Led employee team that developed external/internal communication plans for 1996 Electric Business Initiatives. o Project closed approximately 40 field offices with minimal disruptions or public backlash. o Effort was recognized with Award of Merit by Public Relations Society of America.• Developed communication plans for CSW’s electric vehicle initiative, telecommunications subsidiary, telecommunications venture and retail-energy marketing subsidiary.• Developed and prepared CSW’s first environmental reports on its corporate social responsibility programs.• Helped synthesize employee feedback from culture survey, identifying CSW’s cultural roots and core values.

• Produced monthly/quarterly employee publications, instilling professional writing/photography techniques in correspondents. o Publications received Utility Communicators International and local Addy Awards.• Wrote report on employee empowerment following months of participation on employee study team.

Master'S, Business Administration

Activities and Societies: Business School Advisory Council

Bachelor'S, Journalism