Tom Klingebiel Email & Phone Number

San Diego, Ca, Us

Mountain View, California, Us

Product Management & Marketing Capability Development - I lead a team that delivers platform capabilities and experiences that fuel learning and development opportunities for marketing and communications employees.

Own and operate pet accessory e-commerce with the mission of delivering the highest quality pet products available.

Austin, Texas, Us

Freeport, Maine, Us

Mountain View, California, Us

• Driver in planning and executing new mobile acquisition tests for Intuit mobile apps. Results: ~30% increase in new users for Mint in 2013-2014• Led cross-functional team to implement new mobile attribution and analytics solutions (Tune and Segment). Results: ~ 20% reduction in media costs and increased campaign efficiency. • Responsible for developing QuickBooks mobile go to market plan in US and globally, driving increased market share and growing mobile active user base.• Continually develop marketing and product briefs for key app store partners (Apple & Google) resulting in increased promotions and key app store features. • Speaker at mobile events and conferences as well as host of mobile best practice webinars.

Mountain View, California, Us

Programmatic Display Advertising - Successfully grew programmatic display channel from under $1MM in spend in FY11 to over $7MM in FY13 across Intuit’s Small Business Group, maintaining 5x ROAS and contributing to year over year business growth.Performance Based Marketing & Acquisition - Planned and executed all aspects of acquisition based mobile media campaigns for QuickBooks and GoPayment including development of creative briefs, guidance on implementation of mobile SDKs, and establishment of KPIs aligning to business objectives.Marketing Technology - Lead implementation and adoption of Intuit’s first Data Management Platform across Intuit’s Small Business Group, providing teams the ability to easily create key audience segments for targeting across multiple marketing channels.

San Diego, California, Us

• Managed all web marketing channels including paid search, online display, affiliate marketing, email marketing and social media (improved paid search CPS by 18%, banner display CPS by 22% within 6 months).• Developed and executed go-to-market plans for online web initiatives, focused on increasing site traffic, e-commerce, and OAR.• Responsible for driving increased website conversions through landing page testing, multivariate testing, UX design testing, and shopping cart funnel optimization.

La Jolla, Ca, Us

-Responsible for strategically developing, implementing and analyzing both display media and pay per click campaigns for a variety of clients including Hot Spring Spas, Wolfgang Puck, Chiquita Bananas, Sunkist, Hass Avocados, and California Avocado Commission-Executed email marketing campaigns for various clients through numerous email platforms resulting in increased conversion rate, list size, and website traffic-Constructed highly targeted media plans and negotiated results driven media buys with a variety of best of breed ad networks and publishers to insure maximized client return on investment. Vast experience with CPA, CPC and CPM pricing structures-Developed social media marketing strategies for various agency clients resulting in increased brand awareness, increased sales, and increased website traffic-Successfully created, implemented and promoted content for SiteLab blog, Facebook page, and Twitter account that focused on popular internet trends, marketing best practices, media buying/planning, SEO and SEM strategies, email marketing, and social media-Designed, implemented, and tested web landing pages that followed strict marketing best practices and ensured all web development projects met and exceeded usability standards-Devised search engine optimization strategies using tactics including keyword research, competitive analysis, content evaluation, optimizations, and linking strategies, all tying into existing content management systems (CMS)-Developed, executed and optimized SEM campaigns for several clients including Chiquita Bananas, United Soybean Board and Hass Avocados which focused on driving high CTR and low CPA metrics

Redmond, Washington, Us

-Directly responsible for $8MM in Ad-Serving and Rich Media revenue from the largest digital and traditional advertising agencies and direct advertisers including Avenue-A Razorfish, Lowe & Partners, Digitas, Monster, and Starwood Hotels-Successfully hit and exceeded revenue target for FY09 by leveraging all Microsoft ad solutions-Actively maintained, developed, and strengthened client relationships in order to enhance and build revenue opportunities for Atlas Suite products including Atlas Media Console, Atlas Rich Media, and Atlas Analytics-Drove client satisfaction by understanding and communicating all client needs, leading appropriate internal project re-sourcing, and acting as project sponsor for all deliverables and action items-Strategically communicated and presented the value of Atlas products and services to all clients to ensure their understanding of the full product offering and capabilities-Continuously sought out new opportunities to add value for our client companies such as participating in, or facilitating, joint Ad Agency/Atlas sales pitches to potential Ad Agency clients-Effectively lead internal discussions with various departments including analytics, client services, and operations

Norwalk, Ct, Us

-Directly managed $24MM annually in marketing partnerships with major media publishers including Advertising.com, AOL Media Networks, MSN, Earthlink, and FOX Interactive Media-Strategically developed digital advertising plans (planning and buying) for key accounts-Constantly improved effective profitability and operating margin on major accounts by negotiating ideal media costs, optimizing campaigns, implementing direct response marketing best practices, all while hitting target KPIs-Streamlined all marketing campaigns by reducing manual optimization and diversifying plan structure, freeing up resources to test and grow new online publishers into key accounts: (Earthlink, Zillow.com, Scanscout, and Date.com)-Expertly implemented behavioral targeting initiatives across all media partners further increasing front-end conversion metrics and maximizing CRM-Successfully lead team of 8 marketing professionals through creative development and execution of creative testing strategy-Managed, mentored, and trained marketing coordinator who assisted with all daily marketing campaign duties-Worked continuously with various departments on development of online marketing strategies, including Affiliate Marketing, Paid Search, SEO, and Market Research

Norwalk, Ct, Us

-Presented daily sales reports/P&L, monthly creative summaries, and key testing recaps to senior management-Co-managed relationship with ad-serving partner and led team through key strategic initiatives including demo-targeting, storyboarding, and creative asset management-Strategically reduced 60% of trafficking and reporting inefficiencies on multiple campaigns by leveraging strong partnership with IT and Global Web Operations-Responsible for marketing campaign setup, implementation, analysis and optimization-Successfully co-managed 3 major accounts totaling over $15MM within 3 months of hire date where strong vendor relationships were formed with Advertising.com, AOL Media Networks, and Earthlink

Golf professional at this US Open site. Taught beginner, intermediate, and advanced golfers. Developed professional website and used paid search marketing (Google Adwords specifically) to grow golf student base.