American culture is changing faster than ever before. Is your company keeping up? Are your products, brands, and designs becoming more or less culturally relevant? Contact your Cultural Research department to find out. You've got one right?Most companies spend millions scrutinizing the "business environment,” the "economic environment," the “regulatory environment.” They have entire departments dedicated to market research, competitive intelligence, economic forecasts, governmental and regulatory affairs. All well and good, after all these are all external forces that affect your future success. But for many companies the most powerful "external force" impacting future success is the cultural environment.