★Tom Larsen Email & Phone Number

Northern California

We help attract and captivate visitors to your website by creating an easy to navigate introduction to your 24/7 salesperson. Through our process, we portray your business in the way it can benefit the visitor through a concise, presentation-oriented design. Does your website currently do everything it can to streamline the visitor experience so as not to require visitors to go hunting for information? Imagine a salesperson going to a presentation about your business and holding up a directory while asking the client "where would you like to start". We help remedy that very common reality.

Novato, Ca

My role was the intermediary between colleague Ph.D.s and prospect Ph.D.s to provide contract laboratory services to pharma and biotech companies for drug development generally FDA Phase 1-3 . Created a new website that increased CTA conversion. Developed a process to discover the needs of the prospect, building a system and practice so the company can learn these things consistently. Educated Ph.D.s to think that way in all of their interactions.Utilizing the practices and vocabulary created meaningful increases in the year over year client acquisition rates.

Santa Rosa, Ca

A global network of distributors needed ongoing information about manufacturing, product changes and product introductions. Providing consistent messaging about production status and distributor order modifications allowed me to increase revenues by 10% in a downtrending market. Evaluating distributors success and recommending practices to improve their results eliminated complacency in distributor sales efforts.Observing market opportunities advanced a repackage program for an accessory wall presentation. Ensuring that distributors placed orders on time was facilitated by dramatic improvements to the forms and format streamlining the distributor order placement process. Advocating for the distributors inside the Company initiated eventual shifts at removing obstacles to improve capital flows for the distributor community.

Grass Valley, California

Created a business to remove one of the challenges product startups face; the amount of energy expended on part-time operations tasks that distract from product development and sales activities. The world of things requires a lot of physical activities that need to be executed and coordinated consistently time after time to achieve any scale. From purchasing to logistics to bookkeeping and everything in between, the service practice created immediate improvements to all parts of each client’s business. Late payments and bad debt disappeared, products shipped reliably and quickly from 3PLs, reports could be viewed quickly to better anticipate resource needs.

Grass Valley, Ca

Built 3 different consumer product brands; Shoreline travel accessories, GreenSmart Backpacks and laptop sleeves, Andalusia aromatherapy. These brands made products from concept through execution and sales to retail stores. From sourcing materials and factories in the U.S. and Asia to designing sophisticated products sold as fashion. We took a holistic approach to sampling our target market or building websites. We were always sensitive to the message the consumer received, particularly when we are working to educate on cutting edge materials.Our packaging carried the eco-friendly message and used recycled materials. We created videos to educate the market with visuals. Our trade show booth used a corrugated flooring with recycled plastic artificial turf. Our booth won a TravelGoods Show award for the integration of the materials and the brand story.We integrated the use of 3PLs, built multiple sales networks both domestic and international and acquired international distributors.

San Leandro, Ca

Took a handful of novelty products sold into mom and pop retailers and built an entire brand of Touch Me color changing products sold into mass markets. Created 10x growth in 3 years. Created entirely new packaging, dramatically extended products into multiple sizes. Created meaningful and appropriate designs within the products to transform this sleepy specialty chemistry manufacturer into a Color Change brand.I found partners to apply the technology to apparel, writing instruments, electronic accessories and beverage packaging (e.g. Coors cans). The raw materials business eventually represented 50% of profits.From the beginning of the department of 1, at the end of 3 years there was an internal team of 6 people and a network of 100 sales people nationwide with domestic and international distributors as well. Over this time, the manufacturing staff increase was nominal as I found ways to improve production practices and product design to dramatically improve the profits of the business for the owner.

Bachelor Of Science In Conservation Of Natural Resources

Associate Of Arts In Architecture