Tom Li Email & Phone Number

Dallas, Texas, United States

• Provide expert level user experience design services for the Personal Investor Search product, including designing highly usable and responsive web page/site layout, navigation, and content elements while enhancing.
• Provide UX services to project team members. Translate business needs into UX designs and write design documentation.
• Lead design thinking sessions with cross-divisional teams to create and develop iterative product design roadmaps for current and new features.
• Partner with the Vanguard experience team in iterating and creating new components and standards for the Vanguard Constellation design system.
• Partner with cross-divisional teams and senior leaders. Take into account every aspect of the user's experience, with business and marketing goals, to coordinate and deliver design, prototype, and documentation, to the.
• Use qualitative and quantitative analysis techniques to continually improve the UX experience. Analyze data and user feedback in order to make critical design decisions.

Dallas/Fort Worth Area

• Responsible for the experience/visual design and usability of RS’s suite of digital products, internal and external - all experiences and interactions, graphic design, layout, and information architecture
• Develop visual designs and design specifications; drawing on existing designs and guidelines, as well as establishing and promoting new guidelines, best practices and standards
• Create and manage the RS design system needed to communicate concepts and support production of UX and development
• Collaborate with stakeholders such as Product Owners, Digital Product Managers, Web Developers, Digital Strategy Managers, and Director of Digital Experience, to deliver customer focused experiences
• Present to colleagues and stakeholders across the organization to encourage feedback and collaboration
• Leverage Voice of the Customer feedback and customer-facing internal resources to gain insight and access to the customer to develop an understanding of the real-world challenges they face every day, turning them into.

Dallas-Fort Worth Metroplex

Dallas, Texas

• Translate business and marketing strategic objectives into industry leading creative that is clear, compelling, visually exciting and emotionally engaging and drive the concepts through the entire creative and.
• Provide creative input and effectively contribute ideas to regularly scheduled planning meetings for CRM, website, user interface, user experience, and special projects
• Drive the design and production of all digital media including website, email, online banners, social media graphics, video and site adjustments based on evolving marketing strategies
• Actively engage in progressive interactive technologies. Create video elements to compliment web site, social media and in-store
• Manage and mentor 8 digital designers with various backgrounds and experiences
• Work with internal and external partners to ensure effective application of marketing tools, including contractors and programmers to create front-end web experiences and mobile apps as well as web designers and IT on.

Irving, Texas

• Execute creative campaigns, stories, and design concepts that meet the business objectives of the organization and advance the brand strategy
• Conceptualize, create and produce all brand and marketing collateral including website interactivity, online affiliate advertisements, emails, catalogs, direct mail, package inserts, event displays and commercials
• Translate business goals into unique brand and product omnichannel experiences
• Evolve brand style guides and drive creative assets for adherence
• Lead a team of 12+ creatives with 5 direct reports in ideation, art direction, photography, copywriting, and production
• Drive email creative execution for over 300 emails annually with multiple segmented versions based on customer personas and profiles

Katy, TX

• Lead and manage art directors and graphic designers to deliver key creative projects that elevate brand and private label brand experience
• Oversee team projects and work independently to complete the most demanding individual projects including the creative development of user interfaces, wire-framing, logo and brand identity systems, packaging, retail.
• Apply user-centered design principles, human factors, cognitive psychology, and human computer interaction concepts in designs
• Present low-fidelity to high-fidelity designs to product owners
• Participate in the development of creative briefs with stakeholders and present creative concepts to stakeholders with support from creative management
• Educate and train graphic designers on technical advancements and best practices

The Woodlands, Texas

• Work closely with senior management and other staff members to conceptualize and execute internal marketing materials and products.
• Research and develop UX concepts including defining user needs, task analysis, and the creation of personas, storyboards, scenarios, and user flows
• Create innovative designs that demonstrate the original use of color, photos, illustrations, multimedia, navigation elements and text.
• Conceptualize new internal marketing initiatives and ideas and facilitate entire lifecycle.
• Instrumental to developing/write copy the editing process for all materials.
• Participate actively in project meetings as necessary for the accurate, timely and creative completion of projects

Houston, Texas Area

• Create web page UI mockups, online advertisements, brand packages, HTML emails, mobile apps and social media promotions that meet business objects of the client
• Generate professional, fresh and relevant design/ production elements from functional requirements
• Work with developers to ensure proper implementation of websites
• Design ideation and strategy for animation/motion, produce storyboards

Minor, Art History

Bfa, Graphic Communications, Magna Cum Laude

Activities and Societies: AIGA, UHGAP, SGA