Tom Li Email & Phone Number

Dallas, Texas, United States

• Provide expert level user experience design services for the Personal Investor Search product, including designing highly usable and responsive web page/site layout, navigation, and content elements while enhancing system performance.• Provide UX services to project team members. Translate business needs into UX designs and write design documentation.• Lead design thinking sessions with cross-divisional teams to create and develop iterative product design roadmaps for current and new features. • Partner with the Vanguard experience team in iterating and creating new components and standards for the Vanguard Constellation design system. • Partner with cross-divisional teams and senior leaders. Take into account every aspect of the user's experience, with business and marketing goals, to coordinate and deliver design, prototype, and documentation, to the highest possible standards.• Use qualitative and quantitative analysis techniques to continually improve the UX experience. Analyze data and user feedback in order to make critical design decisions.• Use understanding of the latest technology and devices to produce technically achievable and efficient interactive solutions.• Present design solutions to senior management, project teams, partners, and stakeholders. Ensure the success of the strategy and the ability to champion the best possible user experience.• Develop and leverage a professional network to foster collaboration within the department to support department-wide initiatives, and to improve the ability of the department in resolving issues.• Partner with the development team for testing or oversees testing of coded UI to ensure adherence to defined design and behaviors. Serve as an informal functional tester for web UI design projects.• Train and mentor junior staff in best practices of user experience design. Provide guidance, training, and motivation.

Dallas/Fort Worth Area

• Responsible for the experience/visual design and usability of RS’s suite of digital products, internal and external - all experiences and interactions, graphic design, layout, and information architecture• Develop visual designs and design specifications; drawing on existing designs and guidelines, as well as establishing and promoting new guidelines, best practices and standards• Create and manage the RS design system needed to communicate concepts and support production of UX and development• Collaborate with stakeholders such as Product Owners, Digital Product Managers, Web Developers, Digital Strategy Managers, and Director of Digital Experience, to deliver customer focused experiences• Present to colleagues and stakeholders across the organization to encourage feedback and collaboration• Leverage Voice of the Customer feedback and customer-facing internal resources to gain insight and access to the customer to develop an understanding of the real-world challenges they face every day, turning them into opportunities for enhancements• Construct and moderate user tests on prototypes focused on user research and implementation around business goals• Work in the Agile/Scrum process as part of a self-managed team

Dallas-Fort Worth Metroplex

Dallas, Texas

• Translate business and marketing strategic objectives into industry leading creative that is clear, compelling, visually exciting and emotionally engaging and drive the concepts through the entire creative and development process internally and externally• Provide creative input and effectively contribute ideas to regularly scheduled planning meetings for CRM, website, user interface, user experience, and special projects• Drive the design and production of all digital media including website, email, online banners, social media graphics, video and site adjustments based on evolving marketing strategies• Actively engage in progressive interactive technologies. Create video elements to compliment web site, social media and in-store• Manage and mentor 8 digital designers with various backgrounds and experiences• Work with internal and external partners to ensure effective application of marketing tools, including contractors and programmers to create front-end web experiences and mobile apps as well as web designers and IT on the backend

Irving, Texas

• Execute creative campaigns, stories, and design concepts that meet the business objectives of the organization and advance the brand strategy• Conceptualize, create and produce all brand and marketing collateral including website interactivity, online affiliate advertisements, emails, catalogs, direct mail, package inserts, event displays and commercials• Translate business goals into unique brand and product omnichannel experiences• Evolve brand style guides and drive creative assets for adherence• Lead a team of 12+ creatives with 5 direct reports in ideation, art direction, photography, copywriting, and production• Drive email creative execution for over 300 emails annually with multiple segmented versions based on customer personas and profiles• Direct the development of 20 catalogs ranging in page count from 64 to 900• Lead copywriting for marketing campaigns and merchandising promotions• Evolve retail and event signage, banners and promotions

Katy, Tx

• Lead and manage art directors and graphic designers to deliver key creative projects that elevate brand and private label brand experience• Oversee team projects and work independently to complete the most demanding individual projects including the creative development of user interfaces, wire-framing, logo and brand identity systems, packaging, retail displays and collateral materials• Apply user-centered design principles, human factors, cognitive psychology, and human computer interaction concepts in designs• Present low-fidelity to high-fidelity designs to product owners• Participate in the development of creative briefs with stakeholders and present creative concepts to stakeholders with support from creative management• Educate and train graphic designers on technical advancements and best practices• Build strong partnerships with other members of the team; taking input for designs from various sources and producing a cohesive look for multi-channel projects.• Keep up-to-date on design trends by researching case studies and developing new styles and techniques with an understanding of both design history and trending practices.• Collaborate with department directors and stakeholders to drive project direction, lead ideation and concept development for marketing, promotions, and eCommerce projects

The Woodlands, Texas

• Work closely with senior management and other staff members to conceptualize and execute internal marketing materials and products.• Research and develop UX concepts including defining user needs, task analysis, and the creation of personas, storyboards, scenarios, and user flows• Create innovative designs that demonstrate the original use of color, photos, illustrations, multimedia, navigation elements and text.• Conceptualize new internal marketing initiatives and ideas and facilitate entire lifecycle.• Instrumental to developing/write copy the editing process for all materials.• Participate actively in project meetings as necessary for the accurate, timely and creative completion of projects• Proficient in all technical aspects of the position, from graphic design and typography standards to software and web design.

Houston, Texas Area

• Create web page UI mockups, online advertisements, brand packages, HTML emails, mobile apps and social media promotions that meet business objects of the client• Generate professional, fresh and relevant design/ production elements from functional requirements• Work with developers to ensure proper implementation of websites• Design ideation and strategy for animation/motion, produce storyboards

Minor, Art History

Bfa, Graphic Communications, Magna Cum Laude

Activities and Societies: AIGA, UHGAP, SGA