Nurture senior HR relationships to gain a thorough understanding of key opportunities in global human capital management and identify SHRM solutions to manage the expanding role of HR. Tap SHRM's depth of expertise to deepen and broaden relationships with businesses so that they can realize their vision for the HR function, which is at the core of any substantive organizational growth and development.

Design and execute expanded growth initiatives for SHRM solutions. Develop integrated, multi-channel strategies that increase brand awareness, engage members and non-members alike, and fortify the need for a higher level of involvement with SHRM. Direct the full portfolio of SHRM metered products including SHRM Education Programs, eLearning, Corporate Training, Organizational Assessment, Engagement Surveys, HR Essentials, Specialty Credentials, Certification, Certification Preparation, On Demand Learning, Conferences, Enterprise Solutions, and the SHRM People Manager Qualification.Manage multiple internal stakeholders and cross-functional teams with a cadence of regular collaboration on strategy and tactics, complemented by statistical analysis of trends and results, to achieve and exceed department and organizational goals.

Manage execution of marketing strategies for B2B objectives in membership, product, and education. Designed and executed coordinated multi-channel - e-mail, social, digital, and direct mail – expansion campaigns for SHRM B2B membership, product, and partner campaigns in the US and Globally.

Responsible for delivering end-to-end marketing campaigns - from conception to results reporting - to aid sales associates through all stages of the sales process. Including but not limited to the use/development of dynamic sales applications, point-of-view messaging, social media, mobile and traditional assets, campaign reporting, and budget management.• Develop overarching plans outlining marketing strategy across products and segments.• Spearhead the strategy and collaborate with key stakeholders and subject matter experts to articulate the value proposition in marketing programs and campaigns.• Share and implement best practices with sales and operations. • Execute with a focus on driving efficiency and leveraging the scale and reach of direct and digital marketing.• Work with marketing automation & analytics to ensure that engagements are measured and reported.• Innovate and provide strategic direction in the development of key communications/messaging.• Craft insightful strategy/creative briefs, gathering research, competitive intelligence, and industry insight, and mapping to the needs of sales. • Establish continuous learning, innovation, and improvement.Sales Enablement | Demand Generation | Challenger Selling | Collaboration | Sales Automation (Eloqua) | Customer Relationship Management (Salesforce.com) | Critical Business Issues | Sales Analytics

Create best practice, turnkey marketing programs that are field-ready. Manage campaigns that can be triggered by the market, regulatory changes, competition or field needs.Live & Virtual Events | Presentations | Product Launch | Strategic Planning | Sales Analytics | Market Trends | Competitive Intelligence & Differentiators | Critical Business Issues (KPI's)

Cultivate a targeted list of companies to implement workforce management solutions. Execute a top-down strategic sales approach targeting C-Level Executives, developing relationships, and converting these prospects into clients. Offer additional solutions to an existing base of clients within territory.Strategic Planning | Consultative Selling | Market Insight & Trends | Creative Presentation | Competitive Intelligence | Territory Management | Client Sales and Retention

Apply corporate and personal expertise in printing and scanning technology to client's existing workflows to enhance those processes, introduce new capabilities, and exact overall productivity gain. Focus on real cost of business and return on investment.

Present value proposition in digital wireless technology to existing and prospective clients with 250 or more employees. Focused on wireless voice and data applications for professional services vertical markets. Developed dialogue beyond administrators to management levels in existing accounts. Qualified return on investment with executives with a stake in the financial outcomes of the organization.

Responsible for increasing sales through cold call solicitation and account penetration, and for handling client orders from cost-estimating, design, and production to shipping, billing, and collection. Specialized in the dissemination of academic and policy materials for public policy and membership organizations and print management.