Tom Lloyd

Tom Lloyd Email and Phone Number

Chairman @ MetaMetrics
Stratford-upon-Avon, GB
Tom Lloyd's Location
Stratford-Upon-Avon, England, United Kingdom, United Kingdom
Tom Lloyd's Contact Details

Tom Lloyd personal email

n/a
About Tom Lloyd

Analytics professional with Director level experience in blue chip consumer goods companies in the UK, Europe and global markets. Strong experience in econometric modelling, marketing analytics and consumer research especially within FMCG/CPG. Writer, trainer and lecturer in the field of Marketing Metrics. Founder of MetaMetrics Ltd, a leading UK independent econometrics and analytics agency. If you work for a brand and would like to make data driven marketing decisions, get in touch. I’d love to have a chat about your situation and how I could help. Specialties: FMCG/CPG marketing analytics. Bayesian analysis, pricing, promotions and advertising ROI, econometric modelling.

Tom Lloyd's Current Company Details
MetaMetrics

Metametrics

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Chairman
Stratford-upon-Avon, GB
Website:
metametrics.co.uk
Employees:
8
Tom Lloyd Work Experience Details
  • Metametrics
    Chairman
    Metametrics
    Stratford-Upon-Avon, Gb
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  • Metametrics Ltd
    Managing Director
    Metametrics Ltd May 2010 - Present
    Stratford-Upon-Avon, England, United Kingdom
    MetaMetrics Ltd is an independently owned marketing analytics consultancy. We have deep expertise in econometric modelling applied to measuring the ROI of media, marketing and sales activities as well as pricing and advanced research techniques such as segmentation. We specialise in designing analytical solutions for our clients and embedding these to ensure the return on any analysis is maximised. We have significant big data engineering capabilities and have recently launched BayesIQ, our powerful and ground breaking Bayesian Marketing Mix modelling platform. Independent, impartial and innovative, we are currently working with some of the country’s best known brands.
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  • Sabmiller
    Global Business Analytics Manager
    Sabmiller Jun 2008 - May 2010
    Developing approaches to measuring ROI of business drivers and consulting with the global regions and markets to implement these effectively. Leading segmentation studies in India and Australia. Delivering training and coaching in Marketing Spend Effectiveness.
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  • Kraft Foods
    European Analytics Director
    Kraft Foods Dec 2005 - Jul 2007
    Managing a team of 8 located across EU delivering strategic and tactical analytical insights for the entire Kraft Foods Portfolio across Europe.
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  • Kraft Foods Uk
    Market Research Manager
    Kraft Foods Uk Mar 1997 - Mar 2003
    Joint Head of Insights Function
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  • Mss Market Research
    Associate Director
    Mss Market Research May 1996 - May 1997
  • Brann Communications
    Principal Planning Consultant
    Brann Communications Mar 1994 - Apr 1996
  • Nestle Uk
    Group Market Research Manager
    Nestle Uk Mar 1990 - Mar 1994
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Tom Lloyd Skills

Promotions Analytics Pricing Marketing Strategy Dashboard Fmcg Brand Equity Segmentation Customer Insight Bayesian Statistics Marketing Mix Modeling Econometric Modeling Market Analysis Marketing Analytics Marketing Research Business Intelligence Analysis Management Marketing Consumer Behaviour Consumer Insight Advertising Research Shopper Marketing Market Planning Business Insights Advertising Brand Architecture Quantitative Research Competitive Intelligence Database Marketing Customer Analysis Direct Marketing Fast Moving Consumer Goods Market Research

Tom Lloyd Education Details

Frequently Asked Questions about Tom Lloyd

What company does Tom Lloyd work for?

Tom Lloyd works for Metametrics

What is Tom Lloyd's role at the current company?

Tom Lloyd's current role is Chairman.

What is Tom Lloyd's email address?

Tom Lloyd's email address is to****@****s.co.uk

What schools did Tom Lloyd attend?

Tom Lloyd attended University Of Exeter.

What skills is Tom Lloyd known for?

Tom Lloyd has skills like Promotions, Analytics, Pricing, Marketing Strategy, Dashboard, Fmcg, Brand Equity, Segmentation, Customer Insight, Bayesian Statistics, Marketing Mix Modeling, Econometric Modeling.

Who are Tom Lloyd's colleagues?

Tom Lloyd's colleagues are Sam Watts, Joel Yates, Philip Gaudoin, Rebecca Shaw.

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