Development of corporate and localized strategic marketing programs focused on customer growth, retention, and re-engagement at one of the US Top 10 Electrical Distributors, as well as for three sub-brands (Stoneway Electric, BA Supply and Interstate Electric Supply).•Launched customer retention/reactivation strategy through customer stratification analysis and marketing promotion•Facilitated margin enhancement through internal sales incentives•Developed district marketing plans based on localized value propositions, operational strengths, and supplier alignment•Implemented Vertical Market selling strategies – won tED Magazine Best of the Best in Sales Tools Category

Provided marketing strategy and implementation with a focus on online presence for small/medium businesses and non-profit organizations. Emphasis was on effective digital marketing through the use of web presence, email marketing, social media, and ecommerce to foster business growth.

Developed, initiated, and executed the business strategy to bring an acquired business to a core customer channel. Increased revenue from $7.5 million to $12 million within 3 years.•Delivered complete business plan for On-Q/Legrand through the electrical contractor/distributor channel which exceeded company goals for operating income and outpaced market performance.•Integrated Marketing, Sales, Operations, and Finance for effective implementation of the business plan utilizing existing resources which decreased costs.•Created marketing strategy with a focus on the installer value proposition resulting in over 5,000 CRM contacts for electronic marketing activities.•Coached and directed sales activities for the Legrand Electrical Sales Team, which leveraged the company’s position for complementary up-sell electrical products.

Initiated product offering, marketing strategy, and sales/revenue plan for the Pass & Seymour/Legrand Network Wiring category. •Created comprehensive product offering for efficient breadth of coverage that minimized inventory while offering a complete workable installation solution.•Developed / Executed Contractor Training Program / Opportunity Seminars for both residential and commercial installations resulting in over 2,000 trained and certified installers.•Expanded DataCom product line from a Commercial offering to a Residential Home Systems offering leveraging the company position in the residential segment to break into new markets.•Launched a parallel product strategy to enter the retail channel with a focus on consumers. This resulted in positioning the line at a major big-box as well as numerous cooperative hardware chains.

Managed sales territory for generalist product line, progressing into Data Communications Specialist Position in the Upstate New York Territory.•Negotiated and secured facility-wide product specifications at numerous educational and corporate installations throughout New York State, resulting in top-performance sales growth 1995-1998•Developed vendor/customer relationships with consulting engineers, installers, commercial accounts and the wholesale channel•Led the revenue growth in assigned territory for Data / Telecommunications Structured Wiring Networks.•Achieved industry certification of BICSI Registered Communications Distribution Designer (RCDD).