Business Anlayst for the digital team

Simplifying Superannuation 1 day at a time in a legal and compliant manner by building a front end for an adviser sold product (a lot different than selling the latest NIke sneakers online).

Responsibilities• Ownership of all E-Commerce activities including project management, vendor selection, agency management, UX and user testing• Use of Google Analytics, Webmaster Tools etc. to track E Commerce goals and trends and report these to the board of Directors. • Managed all aspects of online from photographic studio to customer service to order fulfilment, and fraud• Ownership of all Marketing channels, including Print, Social Media, Email, website• Managing the… Show more Responsibilities• Ownership of all E-Commerce activities including project management, vendor selection, agency management, UX and user testing• Use of Google Analytics, Webmaster Tools etc. to track E Commerce goals and trends and report these to the board of Directors. • Managed all aspects of online from photographic studio to customer service to order fulfilment, and fraud• Ownership of all Marketing channels, including Print, Social Media, Email, website• Managing the marketing team including creating a marketing calendar and mentoring junior team members• Competitor Analysis • Content Management and maintaining a consistent brand message across all channels• Communicating all marketing initiatives to all Hype DC stores and sales staff• Working with Director of Marketing to plan, develop and create annual marketing plans with an annual budget of over $700k Achievements• Growing web sales by 100% year on year for 5 years• Owning and developing the E Commerce strategy for hypedc.com• Project managing website upgrades including multiple agencies, mobile optimization, delivering on time, to budget and managing the requirements of all stakeholders.• Overseeing massive social growth from 5000 to over 70,000 facebook likes, establishing new social media channels (Instagram, Twitter) Show less