I am an award-winning expert in decision sciences, all things data, and marketing technologies. I have years of experience in consulting top-tier brands, leading advanced data initiatives, and digital transformations of traditional businesses. My background includes extensive experience in enterprise data applications with a very successful track record in product and platform development. My expertise is in advanced data applications and platform technologies that combine transactional data with event-based customer experiences. The combination of user profile, transactional and consumer experience data is the new CRM for the digital economy. I’m a big advocate of simulation modeling applications, especially for large, complex data sets. The world is awash in underutilized data, but simulation modeling can help sort through the rubble and separate the noise from valuable insights.More recently, I have focused on building data driven business models and applications for the direct to consumer OTT/VOD content industry. These include semi-autonomous, data driven content distribution processes, building economic models to optimize content assets and predictive models to accelerate branded content development.I'm always interested in learning new technologies that will accelerate the digital transformation of both traditional and digital economy organizations.