Marketing and consumer insights professional with exceptional track record of identifying consumer needs & trends to help businesses successfully build their brands and generate growth. I have applied my experience across many roles: building a U.S. market research department for a global company, developing company protocols for generating & applying consumer insights to brand planning, facilitating the training of 200+ marketing employees in the principles of brand building, designing & running innovation workshops and consulting with retailers in the areas of consumer-driven research design.Specialties: Consumer insights generation, brand positioning development, workshop facilitation, packaging development, advertising development and testing.
Listed skills include Customer Insight, Market Research, Strategy, Marketing Strategy, and 7 others.