General Manager - Asset Division - Scaled To Acquisition By Thoma Bravo
Salt Lake City, Utah, United States
This SaaS business was scaled from $10M to $55M in Revenue in 2.5 years and successful acquisition by Thoma Bravo and JMI. I was recruited to my General Manager position by Waud Capital Partners to run their Asset solutions division, made up of 2 software companies operating at $10M in annual revenue and a $2.4M EBITDA loss.I had P&L responsibilities for 110 resources covering Marketing, Sales, Professional Services, Customer Success, Product, Engineering and Support. I answered directly to the CEO and Board of Directors with metrics centered on Revenue Growth, EBITDA, Attrition (client as well as employee) and NPS. My accomplishments over those 2.5 years were:- Combining 2 marketing, sales, professional services, support and customer success teams into 1 team for each department.- Our OnPrem to SaaS strategy, to move over 40% of our largest client base at a 3.75x multiple over 2 years, sunsetting 4 products while reducing support wait times and increasing profitability.- We maintained an annual growth rate of 28% while reducing Marketing spend each year.- I shifted EBITDA from a -$2M loss on $10M revenue to a positive $2M profit on $17.2M (entirely organic growth) in 2.5 years.