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Strategic Vision | Insight | TransformationAs a strategic advisor with over 40 years of experience, I leverage my expertise to guide organizations in clarifying their purpose, crafting a vision, and building a values-led culture for driving purpose-driven growth. I work closely with associations, professional services firms, and mid-sized companies to assess business landscapes, foster organizational innovation, develop actionable plans, and empower teams to achieve breakthrough outcomes.My approach focuses on collaborating with leaders, teams, and boards to gain insights, align stakeholders, and outline strategic and tactical plans for the future. I equip organizations with proven methods for enhancing collaboration, accelerating decision-making, streamlining structures, and increasing organizational agility – enabling them to adapt to market dynamics and gain a competitive advantage.As a strategist and author, I am passionate about transforming organizations by sparking a growth mindset, nurturing a values-driven culture centered on service and hospitality, and bringing out the best in people. With a focus on curiosity and innovation, I guide leaders in envisioning their organization's preferred future and aligning teams to optimize their potential.My comprehensive background as a CMO advising growth companies, coupled with extensive experience across industries and associations, allows me to provide valuable perspectives and practical tools for propelling organizations toward their goals.
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Partner And CmoChief OutsidersBoston, Ma, Us -
Partner & CmoChief Outsiders 2011 - PresentHouston, Tx, UsFounded in 2009, Chief Outsiders is now the country’s largest strategic growth implementation company focused on mid-size businesses. Chief Outsiders allows growing companies to add market-focused senior executives to their leadership teams when the cost or complexity of full-time executive hires do not make sense. -
Senior Director, Brand Marketing And Creative ServicesNrg/Reliant Energy 2008 - 2010Houston, Texas, Uso Consolidated outside agencies and recruited new agency partners in Brand/Mass Advertising, Interactive, CRM/Direct Marketing and PR, increasing Brand consistency and efficiency of marketing and communications programso Developed and launched overall Brand positioning, differentiating Reliant in marketplace and aligning organizationo Upgraded analytics to evaluate market effectiveness on Designated Market Area (DMA) level, resulting in more efficient use of media dollars and identification of new market opportunityo Led mass advertising creative and media implementation to drive brand metrics, call volume and online visitso Restructured company-wide review process, ensuring Brand-consistent communications and improving organizational/marketplace alignment and Brand metrics -
Strategy Consultant - Transformational ChangeKing Chapman And Broussard - Transformational Change Consulting 2005 - 2009• Consulted with Clients to generate extraordinary business results: o $20+ million Annualized EBITDA Improvement for Manufacturing Operation o $50+ million Annualized EBITDA Improvement for Marketing, Sales and Logistics Organization o $100+ million EBITDA Improvement target for Operating Division o Recruited to work full-time in marketing to transform Utility’s Retail business
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PrincipalMarketing And Business Strategy Consulting 2001 - 2005Managed Business Strategy and Marketing Consulting Practice driving strategy and results for early-stage and established client companies; range of industries including Internet, transportation and utilities. Online Faculty member, University of Phoenix, teaching Marketing Management to MBA students.
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Vice President, Operations, Marketing And Business StrategyWhatworks 1999 - 2001Managed operations of Business Accelerator working with start-up and early-stage companies; led business strategy development and spearheaded business / marketing plans for Partner companies; 80% still in business.
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Vice President Of MarketingPro Staff 1995 - 1999Cincinnati, Ohio, Us• Created brand position and image: directed Marketing and Strategy supporting 30+% annual growth and expansion from 13 to 31 markets and 75 to 200+ branch locations• Created promotional programs, increasing call volume 6-fold with residual increase 50% over prior norm• Championed development of Return on Peoplesm and CRM programs, creating differentiation and incremental sales• Introduced 1st ever system-wide Workforce brand campaign in television, radio, print, outdoor and targeted direct mail increasing pool of prospective employees• Introduced Pro Staff to Internet in 1996; led Internet strategy development, resulting in new sales and marketing channel opportunities -
Regional Marketing DirectorGreyhound Lines, Inc. 1994 - 1995Dallas, Tx, Us• Introduced hourly service in Northeast Corridor, increasing share, revenue and profits in region without incremental marketing expense.• Initiated 1st ever monthly commuter pass in key Northeast market, increasing market share and forcing competitor to cut routes. -
Vice President Of Marketing And SalesLessonware 1992 - 1993• Successfully introduced “The Study Game” for this start-up to major retailers and distributors in US and Canada, including Target, Hudson Bay Company and Ingrams.• Partnered with Newsweek Magazine and Canadian Parent / Teacher Association to conduct first ever research on “Importance of Parental Involvement in Education” for Canadian PR launch; covered in every major newspaper in Canada.
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Senior Marketing DirectorEmbassy Suites Hotels 1988 - 1992• Created and integrated comprehensive sales training program for local hotel sales, increasing sales from individual hotel sales teams. • Introduced “Lego” system for co-op local advertising, driving efficiency and consistency of brand image.• Pioneered, built and managed 1st Field Marketing and Sales organization, increasing hotel financial participation 5X in cooperative marketing programs.
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Vice President Of MarketingNortheast Savings 1986 - 1988• Launched “Gold Equity Credit Line”, most successful credit product introduction in bank history.• Moved from account relationships to customer relationships, developing customer data warehouse and matrix marketing program based on customer activity.
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Director Of MarketingTony Roma'S Restaurants 1984 - 1986• Initiated Tony Roma’s 1st Franchise conferences, increasing cooperation and participation of franchisees in Corporate plans and programs.• Introduced Local Marketing Handbook, driving brand consistency and local store flexibility.• Initiated “Roma Gold Card” frequent customer program.• Created Tony Roma’s Rib Express for city and drive-through locations, expanding opportunities for distribution.
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Associate Product ManagerFrito-Lay 1982 - 1984• Developed most successful local promotion, as measured by consumer redemption, targeting NASCAR enthusiasts in Southeastern US.• Managed tactical response to Anheuser Busch’s Eagle Snacks supermarket entry, forcing them to withdraw bagged snacks from the channel.• Chartered and led Product Search and Development, identifying new technologies to apply to the snack food category and distribution opportunities outside of the Salty Snack aisle of supermarkets.• Led design of new packaging for Single Serve Products, increasing consumer appeal.• Promoted 1st in class from Assistant to Associate Product Manager.
Tom Mccrary Skills
Tom Mccrary Education Details
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Duke University - The Fuqua School Of BusinessGeneral Business -
Duke UniversityMusic -
Fox Lane High SchoolHs Diploma
Frequently Asked Questions about Tom Mccrary
What company does Tom Mccrary work for?
Tom Mccrary works for Chief Outsiders
What is Tom Mccrary's role at the current company?
Tom Mccrary's current role is Partner and CMO.
What is Tom Mccrary's email address?
Tom Mccrary's email address is tm****@****ail.com
What is Tom Mccrary's direct phone number?
Tom Mccrary's direct phone number is +128161*****
What schools did Tom Mccrary attend?
Tom Mccrary attended Duke University - The Fuqua School Of Business, Duke University, Fox Lane High School.
What are some of Tom Mccrary's interests?
Tom Mccrary has interest in Social Services, Education, Poverty Alleviation, Human Rights, Arts And Culture.
What skills is Tom Mccrary known for?
Tom Mccrary has skills like Marketing Strategy, Strategy, Strategic Planning, Integrated Marketing, Business Strategy, Marketing, Crm, Leadership, Advertising, Competitive Analysis, Management, Marketing Communications.
Who are Tom Mccrary's colleagues?
Tom Mccrary's colleagues are Mike Regnier, Francisco Estrada, Carol Franczek, Henry Keme, Melisse Saez-Palacious, Jill Rhea, Leslie Ward.
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