Tom Mccrary Email & Phone Number

Boston, MA, US

Houston, TX, US

Founded in 2009, Chief Outsiders is now the country’s largest strategic growth implementation company focused on mid-size businesses. Chief Outsiders allows growing companies to add market-focused senior executives to their leadership teams when the cost or complexity of full-time executive hires do not make sense.

Houston, Texas, US

o Consolidated outside agencies and recruited new agency partners in Brand/Mass Advertising, Interactive, CRM/Direct Marketing and PR, increasing Brand consistency and efficiency of marketing and communications programso Developed and launched overall Brand positioning, differentiating Reliant in marketplace and aligning organizationo Upgraded analytics to.

• Consulted with Clients to generate extraordinary business results: o $20+ million Annualized EBITDA Improvement for Manufacturing Operation o $50+ million Annualized EBITDA Improvement for Marketing, Sales and.

Managed Business Strategy and Marketing Consulting Practice driving strategy and results for early-stage and established client companies; range of industries including Internet, transportation and utilities. Online Faculty member, University of Phoenix, teaching Marketing Management to MBA students.

Managed operations of Business Accelerator working with start-up and early-stage companies; led business strategy development and spearheaded business / marketing plans for Partner companies; 80% still in business.

Cincinnati, Ohio, US

• Created brand position and image: directed Marketing and Strategy supporting 30+% annual growth and expansion from 13 to 31 markets and 75 to 200+ branch locations
• Created promotional programs, increasing call volume 6-fold with residual increase 50% over prior norm
• Championed development of Return on Peoplesm and CRM programs, creating differentiation and incremental sales
• Introduced 1st ever system-wide Workforce brand campaign in television, radio, print, outdoor and targeted direct mail increasing pool of prospective employees
• Introduced Pro Staff to Internet in 1996; led Internet strategy development, resulting in new sales and marketing channel opportunities

Dallas, TX, US

• Introduced hourly service in Northeast Corridor, increasing share, revenue and profits in region without incremental marketing expense.
• Initiated 1st ever monthly commuter pass in key Northeast market, increasing market share and forcing competitor to cut routes.

• Successfully introduced “The Study Game” for this start-up to major retailers and distributors in US and Canada, including Target, Hudson Bay Company and Ingrams.
• Partnered with Newsweek Magazine and Canadian Parent / Teacher Association to conduct first ever research on “Importance of Parental Involvement in Education” for Canadian PR launch; covered in every major newspaper in.

• Created and integrated comprehensive sales training program for local hotel sales, increasing sales from individual hotel sales teams.
• Introduced “Lego” system for co-op local advertising, driving efficiency and consistency of brand image.
• Pioneered, built and managed 1st Field Marketing and Sales organization, increasing hotel financial participation 5X in cooperative marketing programs.

• Launched “Gold Equity Credit Line”, most successful credit product introduction in bank history.
• Moved from account relationships to customer relationships, developing customer data warehouse and matrix marketing program based on customer activity.

• Initiated Tony Roma’s 1st Franchise conferences, increasing cooperation and participation of franchisees in Corporate plans and programs.
• Introduced Local Marketing Handbook, driving brand consistency and local store flexibility.
• Initiated “Roma Gold Card” frequent customer program.
• Created Tony Roma’s Rib Express for city and drive-through locations, expanding opportunities for distribution.

• Developed most successful local promotion, as measured by consumer redemption, targeting NASCAR enthusiasts in Southeastern US.
• Managed tactical response to Anheuser Busch’s Eagle Snacks supermarket entry, forcing them to withdraw bagged snacks from the channel.
• Chartered and led Product Search and Development, identifying new technologies to apply to the snack food category and distribution opportunities outside of the Salty Snack aisle of supermarkets.
• Led design of new packaging for Single Serve Products, increasing consumer appeal.
• Promoted 1st in class from Assistant to Associate Product Manager.

Mba, Marketing, Strategy, General Business

Ba, Music

Hs Diploma