Tom Mckay work email
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Tom Mckay personal email
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A highly motivated, results driven, Sales & Marketing Leader with a lot of creativity, passion and grit who has worked for top food + non-food CPGs, a marketing services company and a global leader in customer centric retailing utilizing loyalty card insights. My experience is in managing businesses ranging from $1 million to over $200 million.Throughout my career I have successfully led direct reports, sales teams, brokers, agencies, high level projects and cross functional teams to exceed expectations across US & CAN retailers, CPGs (Food, Bev., HBC & Adult Bev.), Ad or Shopper Marketing Agencies, Digital Media Companies. Internal & external business partners see me as a trusted advisor who walks the talk! Because of individual or team performances I’ve received the Nestle Legends Award, Kellogg’s Golden K Awards and Sara Lee President Awards.Specialties: * Client Relationship Management at the CCO to Manager Level with Retailers, CPGs, Agencies or Brokers* Win-Win Contract Negotiator with Retailer & CPG Clients* Shopper, Brand, Digital, Private Label & In Store Marketing * Visual Merchandising, Temporary & Permanent Display Solutions* New Product Development* P&L Management * Cross Functional Team & Project Leadership* AOP, JBP and S&OP Processes * Sales Training and Talent Development* Experience with & sold to FDM, $, C-stores, Club, Dept. Stores, Sporting Goods, Outdoor & Specialty Retailers in the U.S. and Canada
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Region Sales ManagerDiamond Foods, Llc 2023 - PresentStockton, Ca, UsResponsible for managing Broker partners and all of Diamond Foods sales at Southeast Region Grocery Customers. -
Director Of Cpg DevelopmentSymphonyai Retail Cpg 2021 - 2023Identified growth opportunities for new CPGs, selling in the benefits of Customer Centric Retailing using shopper loyalty data in partnership with Giant Eagle & Topco member retailers: Weis Markets, Price Chopper, Tops, Big Y, KVAT Food City, Coborn’s, HyVee and Bashas.
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Director, Shopper MarketingVestcom 2014 - 2020Little Rock, Ar, UsDrove new business development and direct selling of shelf edge marketing platform to clients such as Rite Aid, Ahold, Wakefern, Giant Eagle, Price Chopper and Weis Markets, Advantage, Acosta, Crossmark, CPG (food, beverage, HBC, adult beverage) sales, marketing and shopper agency teams at CCO/manager level. Led 3-member team to support achievement of annual sales goals and secure deeper account penetration.• Developed and exceeded annual plans that aligned with strategic imperatives which delivered a 5-year CAGR of 13.1% or $4.1M in incremental sales. -
Business ConsultantTlc Consulting - Tom Mckay 2013 - 2014Created position to architect small CPG manufacturer's sales and marketing strategies for U.S. and Canadian launches. Delivered analysis and recommendations that translated requirements to win in each class of trade and allowed clients to be retail-ready from a category management perspective, reduce costs, and enhance marketing mix through alignment with retailer's expectations.
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Vp/ Business Unit Leader - North AmericaRhode Island Textile Company 2011 - 2013Pawtucket, Ri, UsCollaborated with president/owner of small, diverse manufacturing operation to formulate and execute strategic vision for branded and private label sales. Created and executed annual operating plan, new product development, marketing mix improvements, channel strategy and tactics while directly selling to Walmart U.S., Puerto Rico, Canada, CVS & Family Dollar. Hired, evaluated, and developed 3 direct reports and 2 contracted broker representatives in the U.S.• Exceeded sales plans by 8.7% or $1.4M, increased Shoe Gear dollar share by 6% and generated $0.3M+ in cost savings over two-year period. -
Director Of Trade MarketingSara Lee Household & Body Care 2010 - 2011Led sales planning and forecast process, trade investment strategies, weekly evaluations, high-level projects, sales and broker team communication, and new product, category, and display development. Supported sales with data mining, insight presentation creation, and account-specific POGs from Gladson contract. Conducted formal performance reviews to develop 2 direct reports. Managed customer and U.S. P&Ls, generating $68M in sales and $27M in profits. • Integrated shoe care business unit into S.C. Johnson Company by end of FY10, following divestiture. Led sales teams to exceed FY10 annual plan by 7.8% or $5M in incremental sales and 8.6% in KIWI dollar share.
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Director Of Sales - U.S. Walmart & TargetSara Lee Household & Body Care 2008 - 2010Owned direct selling of total business to Walmart (U.S., Puerto Rico) and Target, representing 38% of total U.S. P&L. Supervised 1 direct report. Aligned joint business plans with VP/Dept Managers, led high level projects, broker relations, cross functional teams, and scorecard KPIs. Spearheaded new product & display development, performed category reviews, and deeper account penetration, top-to-top engagement, and trade budget adherence. Prepared monthly account forecasts and Walmart trend reports for Sara Lee Corporation senior leadership team.• Co-led qualitative & quantitative research to drive brand expansion, equity story and multi-pair pack growth strategy.• Received FY09 Sara Lee Household & Beverage High Impact Award for delivering incremental $4.5M in sales and $3.4M in profit at Walmart U.S. and Puerto Rico, based on superior merchandising initiatives.• Earned Sara Lee Corporation North American Retail Excellence Award in 2010 for teamwork in selling first-ever KIWI branded shoelace business into Walmart U.S., generating $12M in incremental sales growth.
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Director Of Sales - U.S. Mass, Drug & Specialty ChannelsSara Lee Household & Body Care 2004 - 2008Promoted to build partnerships with Target, Kmart, Walgreens, CVS, Rite Aid, and Wilsons Leather.• Surpassed annual sales goals by 12% with category and consumer insights that improved joint business plans, secured new item distributions, and enhanced product placements within shoe, furniture, and toilet bowl care gold standard planograms.• Received Sara Lee Household & Body Care President's Award in 2007 for growing Target's shoe care business by 83.2% or $2.5M in incremental sales. Mined data to gain insights, presented recommendation to VP DMM & D98 Buyer to improve guest shopping experience, product assortment and explode sales growth. Result led Target to have all stores move their shoe care end caps to the racetrack within 2 weeks thus increasing sales & profits by 2X.
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Brand Marketing ManagerSara Lee Household & Body Care 2001 - 2004Restaged U.S. Specialty Trades business drove efficiencies with lesser brands, and managed P&L. Directed new brand, product, and packaging development for global brand project. Invested in qualitative research and partnered with customers to validate brand equity strategy. Led cross-functional project teams. Managed sales training, field communication, category management analysis, agency engagement, advertising, and brand activation. Exceeded annual operating plans over the 3 years.
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Senior Customer Marketing Manager, Marketing ServicesKellogg Company 2000 - 2001Battle Creek, Michigan, UsLed the development & implementation of all shopper marketing strategies for the Northeast, Albertson’s, Safeway, Western States, Fleming, and SUPERVALU Sales Teams. Consistently gained cross-functional alignment internally & externally to ensure project timelines and strategic objectives were met for customer business plans while leveraging Kellogg brands, partnerships with NASCAR, Disney & Major League Soccer, and promotional agencies.• Created a successful New Year’s Resolution contingency plan with Bally’s Total Fitness, Special K, Smart Start & Nutri-Grain that resulted in an incremental $1M in profit & was featured in Brand Week. -
Associate Director, Business Development, Single ServeKellogg Company 1999 - 2000Battle Creek, Michigan, UsParticipated in a 6-month M&A project, led the development of a new candy broker sales organization proposal to CEO. Designed trade channel & merchandising investment strategies, managed ad & promotional agencies, and a team of 6 responsible for sales planning process, all broker sales communication, customer, category and consumer insights, monthly forecast, and P&L management. Grew business to $100M, +49.3% vs. YA with profitable brand building investments.• Received Kellogg’s highest team honor, Golden K Team Award for fiscal accomplishments & company project success.
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Manager, Sales Development, Single ServeKellogg Company 1998 - 1999Battle Creek, Michigan, UsLed single serve product, display & insight driven sales material development, sales planning process, sales field & agency direction, $15M trade investment budget for Grocery & C-Stores, check stand/ rack payout analysis, monthly evaluation of trade spend & SKU level forecast, category & project management while growing to $67M, +59.5% vs. YA. • Received Best New Product of the Year Award by C-Stores News & Kellogg’s highest honor; the Individual Golden K Award for developing the Single Serve program which delivered over $25M in incremental sales.
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Manager, Trade Promotions, Single ServeKellogg Company 1997 - 1998Battle Creek, Michigan, UsDeveloped trade investment strategy for all channels growing the business to $42M, +46% vs. YA with a better marketing mix. Managed all new product & display development, educated U.S. and Canadian Teams on how to sell to a confection buyer. Tracked and analyzed trade investments to ensure an ROI, led all project and category management initiatives.
Tom Mckay Skills
Tom Mckay Education Details
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Rockhurst UniversityCommunication -
The Kansas City Art Institute
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Saint Louis Community College-Florissant Valley
Frequently Asked Questions about Tom Mckay
What company does Tom Mckay work for?
Tom Mckay works for Diamond Foods, Llc
What is Tom Mckay's role at the current company?
Tom Mckay's current role is CPG Sales & Marketing Leader.
What is Tom Mckay's email address?
Tom Mckay's email address is se****@****ail.com
What schools did Tom Mckay attend?
Tom Mckay attended Rockhurst University, The Kansas City Art Institute, Saint Louis Community College-Florissant Valley.
What skills is Tom Mckay known for?
Tom Mckay has skills like Cross Functional Team Leadership, Marketing Strategy, Management, Strategy, Product Development, Fmcg, Customer Insight, Trade Marketing, Brand Management, Sales Operations, Shopper Marketing, Sales.
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