Senior Vice President, Pimsleur Language Programs
Current
Nov 2021 - Present
AeroLeads people directory · profile
Tom Mclean Email & Phone Number
SVP Pimsleur Language Programs
at
Simon & Schuster
1 work email found
@simonandschuster.com
4 phones found area 212, 800, and 914
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
SVP Pimsleur Language Programs
Location
South Salem, New York, United States
Who is Tom Mclean? Overview
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Quick answer
Tom Mclean is listed as SVP Pimsleur Language Programs at Simon & Schuster, based in South Salem, New York, United States. AeroLeads shows a work email signal at simonandschuster.com, phone signal with area code 212, 800, 914, and a matched LinkedIn profile for Tom Mclean.
Tom Mclean previously worked as Senior Vice President, Pimsleur Language Programs at Simon & Schuster and Vice President, Pimsleur Language Programs at Simon & Schuster. Tom Mclean holds Ba, English, History, Journalism from Colgate University.
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Profile bio
About Tom Mclean
An experienced general manager driving top line revenue and bottom line contribution growth in steaming media and paid content. My strengths include: P&L management, digital product development, creative and branding strategy, organizational management, cross-functional team leadership, and audience development. Offering a unique combination of creative, strategic and analytical skills, I have grown revenue, reduced costs, improved efficiency and increased communication in organizations through strong team leadership. Experienced in:* P&L management* B2C strategy* team leadership* digital product management* digital strategy* brand strategy* customer acquisition and retention * SEM/SEO* direct response marketing* driving traffic* improving conversion rates* e-mail* mobile* social media * content marketing and strategy* business intelligence, analytics and data capture* Google compliance* b-to-c software* agile development* multivariate testing
Listed skills include Digital Strategy, Digital Marketing, Direct Marketing, Content Strategy, and 46 others.
Current workplace
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12 roles · 27 years
Tom Mclean work experience
A career timeline built from the work history available for this profile.
Vice President, Pimsleur Language Programs
CurrentGeneral Manager driving digital revenue and contribution growth of multi-million dollar product line. Leading cross functional team driving streaming audio subscription sales of Pimsleur Language Programs within Simon & Schuster Audiobook division. P&L responsibility. Product and marketing strategy, branding, desktop and mobile development. Leading team of 13 developing editorial, digital marketing campaigns, web, mobile and ecom optimization. Accomplishments:* Double digit top and bottom line growth YOY for multiple years.* Led transition to high growth subscription model.Launch of new mobile app and Alexa skill. Agile mobile product development.* Offshoring of app development team. Contract negotiation.* Salesforce Commerce Cloud integrator transition. Reduced cost.* Re-branding of Pimsleur.com, associated marketing channels and product.* Subscription modeling, offer testing, ROI analysis* Hiring key talent/team management* Launch of ESL Spanish product targeting new markets.
Nov 2016 - Present
Senior Director, Product Management - Iac Applications
P&L responsibility for portfolio of over 100 browser based products driving over $300 million in annual revenue. Led product optimization and strategy to improve product performance and grow customer engagement and retention.Led a product management optimization and Q/A team of 9 developing tool bars, browser extensions and web utilities in various verticals that drive search traffic and referral revenue. Extensive cross-functional team management working closely with Senior Leadership, IT, Analytics, Business Intelligence, Legal, Creative, Marketing, Q/A.Accountable for product testing strategy, road map, prioritization, analysis and project management of core business representing 90% of company revenue.Areas of focus:* Test strategy* A/B & multivariate testing* Agile development* Requirements* User experience* Google Compliance* Hiring key people* Budget management * Maintenance and product support* Search/search advertising* Cross-functional team leadership* Agile process implementation* Q/ADelivered company-wide product transition from browser-based toolbars to home page/new tabs across 124 products for Google compliance resulting in increases in conversion and lifetime value.Led cross-functional team compliance effort to create 46 new products in 2.5 weeks, preserving over $18mm in revenueLed transition of branded search on Google Chrome across 125 product portfolio to adhere to Google compliance requirements and drive customer value.Developed Vertical and Horizontal optimizations to improve product quality, engagement and user satisfaction.Optimized download functionality for Chrome/IE/FF/Safari.Developed cross-sells to drive additional non-search revenue streams through affiliates and secondary offers.
Nov 2014 - Jul 2016
Director, Digital Marketing - Books
Developed and scaled start-up digital direct marketing programs for Hearst books. Created and executed marketing strategy for new book and e-book titles based on Hearst magazine brands including: Good Housekeeping, Cosmopolitan, The Food Network Magazine, Esquire and 7 Years Younger. Developed CRM strategy leveraging Hearst magazine database.* Drove top line revenue growth for Hearst Magazines through new product launches.* Developed integrated marketing strategy leveraging Hearst publishing assets including print, web and mobile.* Developed product positioning, creative, and participated in cover design. Led a/b testing of digital ad and email creative.* Improved billing/pay up and marketing operations functions. Worked closely with product management on fulfillment and CRM campaigns.* Created social media strategy, SEM/SEO, e-mail and content marketing campaigns. Created targeting strategies for magazine database names resulting in double digit response lifts.* P&L management, reporting, presenting to senior management.
Feb 2013 - Sep 2014
Senior Director, Web Products
• Revenue - Led continuous growth of digital subscription revenue from $50 million to $90 million and web subscriptions from 1 million to 3.3 million.• New Products - Launched two new digital shopping products and a premium subscription product resulting in over $2.1 million incremental revenue. Consulted on product expansion to mobile web, apps and iPad.• Leadership - Led matrixed steering team of senior leaders including Editor-in-Chief, CMO, IT Development and Operations resulting in improved alignment, prioritization and communication.• Product Development - Documented product development process resulting in streamlined development. Wrote annual operating plan, prioritized product roadmap and feature set including video, social and user generated content for U.S. and Canadian markets. • Analysis - Oversaw product analytics, KPIs, research and financials resulting in content strategies based on customer results. Reported monthly to senior management.• Global - Shared best practices with sister organizations: Which? (UK), Consumentenbond (Netherlands), Choice (Australia & New Zealand), various EuroConsumers publications (Europe, Brazil).
Aug 2007 - Jul 2012
Director, Integrated Marketing & Branding
* Directed new customer acquisition and audience development for magazine, newsletter and online subscription products. Improved response rates. Developed new marketing channels. * Led direct mail, SEM/SEO and integrated media efforts. Hired online marketing team. Managed multi-million dollar advertising budgets, P&Ls, marketing teams. *Provided strategic marketing input on new product development based on customer response.
Sep 2004 - Aug 2007
Marketing Creative Director
* Established new role of Creative Director overseeing all marketing and branding efforts for Consumer Reports products including: Consumer Reports magazine, ConsumerReports.org, Auto Price Services, books, newsletters, CRTV News.* Conceived and led creative and branding strategy for multimedia publishing.* Oversaw creative on direct mail, print, radio, search, e-mail promotions.* Led successful implementation of redesigned marketing materials based on branding guidelines. Developed tag line resulting in increases in brand consistency.
Sep 2002 - Oct 2004
Consultant
Directed creative for e-mail loyalty program. Increased share of wallet and card usage. Wrote copy, developed campaigns within "priceless" brand guidelines.
Jul 2002 - Sep 2002
Senior Creative Director
* Direct response creative director, leading web and print promotions for subscription magazines, e-commerce site and books.* Wrote and directed creative for web start-up businesses: readersdigest.com and gifts.com. * Directed promotion creative for RD magazine, books, series, health, and music. * Hired freelancers, worked closely with marketing production and legal to develop winning creative packages.
2000 - 2002
~2 yrs
Creative Director - Series And New Media
Jun 1997 - Jul 2000
Senior Copywriter
Oct 1996 - Jun 1997
Copywriter
Sep 1992 - Aug 1996
1 education record
Tom Mclean education
-
Colgate University
FAQ
Frequently asked questions about Tom Mclean
Quick answers generated from the profile data available on this page.
What company does Tom Mclean work for?
Tom Mclean works for Simon & Schuster.
What is Tom Mclean's role at Simon & Schuster?
Tom Mclean is listed as SVP Pimsleur Language Programs at Simon & Schuster.
What is Tom Mclean's email address?
AeroLeads has found 1 work email signal at @simonandschuster.com for Tom Mclean at Simon & Schuster.
What is Tom Mclean's phone number?
AeroLeads has found 4 phone signal(s) with area code 212, 800, 914 for Tom Mclean at Simon & Schuster.
Where is Tom Mclean based?
Tom Mclean is based in South Salem, New York, United States while working with Simon & Schuster.
What companies has Tom Mclean worked for?
Tom Mclean has worked for Simon & Schuster, Iac, Hearst Magazines, Consumer Reports, and Mastercard International.
How can I contact Tom Mclean?
You can use AeroLeads to view verified contact signals for Tom Mclean at Simon & Schuster, including work email, phone, and LinkedIn data when available.
What schools did Tom Mclean attend?
Tom Mclean holds Ba, English, History, Journalism from Colgate University.
What skills is Tom Mclean known for?
Tom Mclean is listed with skills including Digital Strategy, Digital Marketing, Direct Marketing, Content Strategy, Online Marketing, Integrated Marketing, Email Marketing, and Sem.
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