Pupsy is Australia's leading geo-location based market place helping dog owners to find & book dog friendly accommodation, pet care services (groomers, vets, trainers...) and dog friendly places (beaches, bars, wineries, walks...).With thousands of places across Australia, Pupsy has helped more than 1.5 million dog owners in Australia to find places to visit with their dogs.

Beach Life Australia Pty Ltd specialises in exporting, marketing and selling of Australian Beach Brands to customers globally with a focus on Europe & Australia through it’s own E-commerce and Data Platform. Key contribution:- Creation of the new Australian e-commerce Brand- Marketing Strategy development covering online as well as traditional media coverage- Marketing and PR campaigns and Social Media Strategy- Customer Services Strategy

During my time as Area Head of Brands our business was turned back into growth after 10 years of decline. This was achieved through successful launches, strengthening our Brands and developing winning Portfolio & Pricing strategies to be more competitive in the market. Brand Marketing team was transformed into a high performing award winning team.Key achievements:- Share and Profit growth beyond expectations after 10 years of decline- Rothmans as fastest growing brand (+33%) in tobacco industry in Australia- Improving brand equity scores across the entire portfolio- Transforming Roll Your Own category from long term decline into +12% growth

Asked to return to Marketing to build sustainable brand portfolios for New Zealand and South Pacific Islands delivering net turnover of over AUD 400mns. Market leadership position was held in New Zealand despite multiple lower price competitor entries. In addition market profitability was increased as a direct result of exceptionally strong brand portfolio and product strategies.Key achievements- The most successful brand launch in the category ever recorded in New Zealand- Portfolio profitability growth of over 10% in New Zealand- Strong portfolio strategy in South Pacific resulting into profitability growth and global recognition

Leading the way as the first senior marketeer to join global IT organisation responsible for all global projects within Business Intelligence and Master Data Management. Manage directly and indirectly the project team of 70+ including internal and external resources.Key achievements:- Development and implementation of global strategy for Data Management and Business Intelligence as part of the global transformation programme, recognised and awarded as the best global transformation programme by SAP. - FTE reduction of 30% in data management; led the design and implementation of Global Shared Services organisation for Data Management

Asked to deliver the largest Supply Chain project in Europe due to cross functional background in Supply Chain, Manufacturing and Marketing. Key achievements:- Successful implementation of Supply Chain transformational enablers, Advanced Planning & Optimisation platform and Sales & Operational Planning process. - Globally recognised for outstanding performance of integrating Marketing and Supply Chain through robust planning processes and engagement model

Promoted to newly created role to develop new strategic insights capability for Europe.Key achievements- Successfully designed and implemented strategic Marketing planning processes as part of the organisation transformation programme. - Acknowledgement from the members of the Management Board on delivering a step change in strategic planning capability

Promoted to Marketing Leadership role responsible for the Brand portfolios in the Nordic Area (Finland, Sweden, Denmark, Norway, Iceland, Estonia, Latvia, Lithuania)Key achievements- Development and execution of the first long term sustainable portfolio strategy for the Area - Deliver improvements on brand equity and profitability across all markets- Creation on innovative brand communication platform to strengthen brand equity and grow market share

Promoted to a newly created Trade Marketing role to identify and develop new growth strategiesKey achievements - Implemented innovative product display concepts in Retail & HoReCa - Established route to market solution for the new market entry in Sweden- Developed Trade business systems strategy leading into more effective use of internal and external field force

Co-located role to deliver Supply Chain efficiencies in Scandinavia and contributing into future Supply Chain model for Europe.Key achievements- Set up a new sourcing strategy for the Nordic Area- Delivered Regional Supply Chain gap analysis leading into Supply Chain improvement programme - Member of the regional Supply Chain task force selecting the new distribution partner in Europe

Integral role as part of the manufacturing efficiency programme in Europe Key achievements- Managed the production transition into Germany and Netherlands as part of the factory closure in Belgium. Member of the factory closure “Insider” team- Improved the engagement and planning processes between the factory and end markets resulting into increased production planning efficiencies