Tom Mills work email
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Tom Mills personal email
Experienced Strategic Planner / Product Marketing Manager. Driven by data and insight; passionate about connecting customer need and product.
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Senior Product Marketing ManagerMonzo Bank May 2024 - PresentLondon, England, Gb -
Product Marketing ManagerMonzo Bank Jul 2022 - May 2024London, England, Gb
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Strategic Marketing PlannerNationwide Building Society Nov 2020 - Jun 2022Swindon, Wilts, GbWorking in multi-discipline matrix teams with colleagues from Product, Design, Insight and Engineering to shape new products and services - championing customer needs and developing the launch strategy.- Working with the insight team to define customer needs- Influencing product design to ensure it meets needs- Create product messaging and positioning for launch- Developing launch strategy and KPI / OKRs- Briefing and working with marketing channel teams to deliver the launch strategy- Reviewing effectiveness against KPI / OKRs -
Product Marketing Manager - Business BankingNationwide Building Society Apr 2018 - Oct 2020Swindon, Wilts, GbOur business banking venture was a cloud based fintech project - a refreshing shift away from the traditional technology and culture of high street banking at Nationwide.Instead of working out of our offices we shared office space with our platform partners (10x Banking), giving us the freedom and agility to collaborate and build faster.● I lead all the customer research as we built our understanding of this brand new audience from the ground up - including ‘Jobs To Be Done’ study and setting up online community● Co-authored a successful bid for £50million of BCR funding, which was created to fund innovation and competition in the business banking market● Influenced the roadmap and product features to ensure MVP met customer needs● Developed and managing a new brand identity and tone of voice● Created product positioning and key messaging● Built launch strategy - including how we’d test the new product on a small group with early access and then expand to open market
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Marketing Proposition ManagerNationwide Building Society Oct 2016 - Apr 2018Swindon, Wilts, GbLeading the creation of new products and services that meet the needs of our customers and are rooted in our brand strategy.As well as reviewing our existing products and services I was the marketing lead in any new initiatives across the society. My role in these was to ensure that new propositions meet a clear need we’ve identified in research and build towards our wider brand purpose.
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Owned Marketing Manager - CrmNationwide Building Society Nov 2015 - Oct 2016Swindon, Wilts, GbI led the direct marketing team focussed on retention and cross-selling with our existing customer base. Channels included email, postal mail packs, website homepage banners and prompts in internet / mobile bank.- Optimisation through A/B/N testing, as well as implementing Multi Variant Testing.- Working with data analysts and insight to identify new opportunities- Identifying 'moments that matter' to our customers and using them as opportunities to build meaningful relationships with customers beyond just sales.
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Marketing Communications Executive - Customer CommunicationsNationwide Building Society Nov 2014 - Nov 2015Swindon, Wilts, GbPlanning and delivering a project to review, redesign and implement 8,000 of Nationwide’s customer lifecycle communications. My key responsibilities include:• Develop our Tone of Voice guidelines (ToV) and training• Copywriting; making sure that the letters fit Nationwide’s ToV and have the best customer experience possible• Resource planning and scheduling to make sure key milestones with external suppliers were met
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Marketing Officer - Intermediary Brand And CampaignsNationwide Building Society Jul 2013 - Nov 2014Swindon, Wilts, GbDelivering integrated B2B marketing campaigns across a range of media, including Press, Digital, Social, Events.
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Account ExecutiveNationwide Building Society Jun 2011 - Sep 2011Work Placement in Nationwide's Internal Creative Agency
Tom Mills Skills
Tom Mills Education Details
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Central Saint Martins College Of Art And Design, University Of LondonAdvertising -
Bournemouth UniAdvertising
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New College, SwindonMedia And Business Studies
Frequently Asked Questions about Tom Mills
What company does Tom Mills work for?
Tom Mills works for Monzo Bank
What is Tom Mills's role at the current company?
Tom Mills's current role is Senior Product Marketing Manager at Monzo Bank.
What is Tom Mills's email address?
Tom Mills's email address is th****@****net.com
What schools did Tom Mills attend?
Tom Mills attended Central Saint Martins College Of Art And Design, University Of London, Bournemouth Uni, New College, Swindon.
What skills is Tom Mills known for?
Tom Mills has skills like Digital Marketing, Advertising, Marketing Communications, Online Advertising, Social Media Marketing, Social Media, Digital Strategy, Copywriting, Creative Strategy, Digital Media, Integrated Marketing, Facebook.
Who are Tom Mills's colleagues?
Tom Mills's colleagues are Natalie Beddows (Ledward), Lesley Kenna, Lorri-Ann Tilling, Amy Sherwin, Muhammad Aadil Abrejo, Peter Mcphee, Jake Macgregor.
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