Tom Minogue Email & Phone Number

Worcester, MA, US

Worcester, Massachusetts, United States

Beijing

— Leveraged expertise serving global agri-food clients to help SPRG win the European Commission's "Colours by Europe" business, a large-scale, three-year generic food marketing campaign in China. The campaign focused on generic promotion of EU agri-food products including meat, cheese, wine, beer, spirits, olive oil, and fruit.— As Campaign Director, led a.

Beijing

— Working closely with Volkswagen Group China executives, was responsible for creating press releases and media materials for the various VW auto brands in China.

China

— Served as editor of Nestlé Family magazine, an internal publication that stoked greater loyalty among the company's 50K employees by telling the inspiring stories of Nestlé teams and brands. — Wrote Nestlé Family feature stories, including interviews with executives and managers.— Devised content strategy and created content, including videos, for.

Beijing City, China

— Founded a boutique food marketing agency that attracted and retained leading global food clients by employing innovative content strategy, content creation, and media activities. — Developed content marketing campaign that included feature stories, a newsletter, and consumer-focused marketing materials.— Cooperated with leading KOLs, media, chefs, and.

Beijing City, China

— Crafted crisis communication statements, CEO speeches, and press releases for the company's Corporate Affairs Dept.

Beijing City, China

— Led Ketchum’s eight-person Food & Nutrition team in large-scale, six-year communication campaign for leading international clients, the Norwegian Seafood Council and the Almond Board of California.— The campaigns generated strong client loyalty and helped Norwegian salmon and California almonds achieve high awareness and desirability among target.