Tom M Williams Email & Phone Number

Manages Employee Communications department. Produces monthly all-agency town halls. Manages and optimizes agency intranet. Is spearheading replacement of intranet. Manages weekly agency newsletter, which appears in print and digital forms. Weekly newsletter features 6-9 article per week and traffic has steadily increasing about 20% year over year. Manages agency’s digital information screens. Writes executive communications, including for General Manager, and coaches executives on… Show more Manages Employee Communications department. Produces monthly all-agency town halls. Manages and optimizes agency intranet. Is spearheading replacement of intranet. Manages weekly agency newsletter, which appears in print and digital forms. Weekly newsletter features 6-9 article per week and traffic has steadily increasing about 20% year over year. Manages agency’s digital information screens. Writes executive communications, including for General Manager, and coaches executives on communications. Providing the agency-wide vision for employee appreciation. Co-produced annual all agency appreciation picnic. Provided concept for and executed reinvigorated agency TDAD celebration. Tripled participation from previous year and also secured Governor’s involvement in event. Member of numerous agency committees, including Appreciation (Chairperson), Wellness, Operator Support. Conceived, and am leading the creation of, agency-wide coordination team. Is the driving force between agency taking a more data-centric approach to both internal communications, but also all communications. Invited to present on data-centric employee communications at 2024 APTA Marketing & Communications Workshop. Show less

Portland, Oregon, United States

I oversaw all rider-facing communications at the nation's 13th largest public transit agency. My job was to ensure the agency reaches all of our riders and the general public with a direct, consistent, and jargon-free voice. I worked with the Director of Communications to develop agency messaging and then connect it with the right audiences. The content and communications I conceived, created, shared and promoted were seen more than 10 million times in 2021.As a public transit… Show more I oversaw all rider-facing communications at the nation's 13th largest public transit agency. My job was to ensure the agency reaches all of our riders and the general public with a direct, consistent, and jargon-free voice. I worked with the Director of Communications to develop agency messaging and then connect it with the right audiences. The content and communications I conceived, created, shared and promoted were seen more than 10 million times in 2021.As a public transit agency, we serve many diverse communities and it’s my responsibility to ensure we reach them all with clear and culturally-appropriate communications that are accessible to all. Building a strong rapport and productive working relationships between diverse teams has been a major focus.I developed and execute strategic social media content and campaigns. I’m an authority on the use of social media in the public sector and I recently helped guide the Federal Transit Administration-sponsored Transportation Research Board’s synthesis on social media usage by public transit agencies. I also developed and guided the execution of strategic marketing campaigns for the agency. I was the program manager of our rider engagement efforts. I also conceived, scripted and produced videos and animations, oversaw the development and strategy for all agency newsletters, managed influencer relationships, contributed to our agency’s branding, played a leading role in creating a best-in-class user experience for our riders and website visitors, managed the creation of print collateral and brochures, and reported and advised on public sentiment to the agency's leadership team. During the COVID-19 pandemic, I was responsible for managing our agency’s rider communications. I serve as lead PIO during declared emergencies and am responsible for approving all agency messaging. I worked directly with Apple on the launch of an industry first transit payment technology. Show less

Portland, Oregon Area

Vancouver, Wa

Was responsible for online marketing and trade shows at one of the fastest growing companies in the Portland metro. Strategically created content for all online and in-person channels, including blogs, social media, white papers, infographics, webinars, ebooks, email, speaking engagements, and presentations. I managed our graphic designer and videographer. Blog traffic rose by 350% and leads driven by social media were up 3,000% in my first year. In 2017, Hubb was named Vancouver Business… Show more Was responsible for online marketing and trade shows at one of the fastest growing companies in the Portland metro. Strategically created content for all online and in-person channels, including blogs, social media, white papers, infographics, webinars, ebooks, email, speaking engagements, and presentations. I managed our graphic designer and videographer. Blog traffic rose by 350% and leads driven by social media were up 3,000% in my first year. In 2017, Hubb was named Vancouver Business Journal's Start-up Of The Year, a finalist in the Oregon Entrepreneur Network's Tom Holce Awards, and won the Best Event Technology at London's Event Awards. Show less

Vancouver, Wa

I studied economic development and tourism in Hunter College’s Urban Policy program. Specifically, I sought to learn how places can sustainably leverage what makes them special in order to attract visitors, residents, and investment in order to improve their economic health. I created a semester-long independent study where I compared how public, non-profit, and private organizations contributed to developing tourism around bourbon and scotch in Kentucky and Scotland, respectively. I attended… Show more I studied economic development and tourism in Hunter College’s Urban Policy program. Specifically, I sought to learn how places can sustainably leverage what makes them special in order to attract visitors, residents, and investment in order to improve their economic health. I created a semester-long independent study where I compared how public, non-profit, and private organizations contributed to developing tourism around bourbon and scotch in Kentucky and Scotland, respectively. I attended classes full time while also working and / or interning full-time, graduating with honors and a 3.9 GPA. Show less

Produced events, sold sponsorships, and arranged promotional partnerships while interning with New York City’s destination marketing organization. Was co-project manager for one of East Coast’s largest adaptive sporting events. Maintained event databases and coordinated with outside parties to ensure databases accuracy. Helped plan itineraries for visiting dignitaries. Advised on paid social media strategy, resulting in a nearly 50% reduction in cost per click. Secured twice as many… Show more Produced events, sold sponsorships, and arranged promotional partnerships while interning with New York City’s destination marketing organization. Was co-project manager for one of East Coast’s largest adaptive sporting events. Maintained event databases and coordinated with outside parties to ensure databases accuracy. Helped plan itineraries for visiting dignitaries. Advised on paid social media strategy, resulting in a nearly 50% reduction in cost per click. Secured twice as many sponsorships for the tournament as ever had been previously secured. Show less

Brooklyn, Ny

Developed and coordinated marketing plans at craft beer ecommerce store. Responsible for communications (social media, content, email newsletter), website content, marketing and promotional materials, maintaining company adherence to brand voice, SEO, paid search marketing, website optimization, and events. Was project coordinator for new product launches. Provided customer service and sales support. Managed production schedules. Managed internal and external teams. Was liaison between company… Show more Developed and coordinated marketing plans at craft beer ecommerce store. Responsible for communications (social media, content, email newsletter), website content, marketing and promotional materials, maintaining company adherence to brand voice, SEO, paid search marketing, website optimization, and events. Was project coordinator for new product launches. Provided customer service and sales support. Managed production schedules. Managed internal and external teams. Was liaison between company and outside partners, media, and bloggers. Secured, edited, and credited photography for promotions purposes.My data-based overhaul of email marketing produced double-digit improvements in click thru and open rates, as well as revenue. Demonstrated aptitude for quickly learning new programs. Show less

New York, Ny

Senior-most online marketer at The Washington Post Company-owned education company run by 2020 Democratic presidential candidate Andrew Yang. Was personally hired by Andrew to manage company's social media and PPC advertising. During my time at Manhattan Prep, I developed and executed content strategy that delivered 1,400% increase in blog traffic and led to content becoming a top 10 referrers of revenue. Taught self paid search marketing then increased Adwords revenue by 900% while cutting… Show more Senior-most online marketer at The Washington Post Company-owned education company run by 2020 Democratic presidential candidate Andrew Yang. Was personally hired by Andrew to manage company's social media and PPC advertising. During my time at Manhattan Prep, I developed and executed content strategy that delivered 1,400% increase in blog traffic and led to content becoming a top 10 referrers of revenue. Taught self paid search marketing then increased Adwords revenue by 900% while cutting spend by 50%. Managed inbound marketing campaigns that delivered 150,000 leads per year. Increased leads by nearly 25% in one year. Played major role in 75% jump in company revenue despite industry headwinds. Responsible for communications (social media, content, three email newsletters), paid search marketing, SEO, marketing analytics, partnerships, and word-of-mouth marketing for three brands. Developed and adhered to detailed budgets. Coordinated with graphic designer to create promotional materials. Provided customer service. Led internal cross-functional teams. Recruited and managed team of 10+ writers to develop content for the three blogs I managed. Contributed to company-wide branding effort. Led effort to evaluate and hire third-party SEO firm. Project coordinator for many initiatives. Taught self statistics and SQL for marketing automation project. Show less

New York, Ny

Provided freelance publicity and marketing for clients including…TripExpert: Tasked with driving awareness for this travel industry start-up through content, social media, and influencer marketing, I organically increased Twitter impressions by 5,000% within four months. The content I wrote and promoted drove 10% of Trip Expert’s site traffic with a time-on-site 5x the site average.Beggars Group USA: Developed viral promotions for one of the world’s largest independent record… Show more Provided freelance publicity and marketing for clients including…TripExpert: Tasked with driving awareness for this travel industry start-up through content, social media, and influencer marketing, I organically increased Twitter impressions by 5,000% within four months. The content I wrote and promoted drove 10% of Trip Expert’s site traffic with a time-on-site 5x the site average.Beggars Group USA: Developed viral promotions for one of the world’s largest independent record labels and their subsidiary labels (Matador Records, 4AD, Rough Trade, and XL Recordings). Developed an innovative social media promotion that resulted in press coverage in Fast Company and Techdirt. Created an executed a Twitter promotion for the Vampire Weekend that contributed to their second album, Contra, hitting #1 on the Billboard Charts. Also worked with The xx, Gil Scott-Heron, and The National.Court Smith Business Improvement District Steering Committee: Project managed effort to establish Business Improvement District in Brooklyn. Was responsible for communications (social media, content, and e-newsletter). Served as liaison to Chamber of Commerce and NYC Small Business Services. Managed database and website. Coordinated with local bloggers. Coordinated the creation of promotional materials with graphic designer. Help plan and execute events. Skyscraper Museum: Helped this lower Manhattan-based cultural institution leverage their extensive archives for social media campaigns. Trained marketing team on how to get the most out of Google Analytics.Wiredset: Worked with this digital agency to promote music and entertainment industry clients including Paul McCartney’s song James, Comedy Central, MTV, and Bravo. Miscellaneous: Managed the band Yellow Ostrich from the group's conception to signing with a leading independent record label with major label distribution. Created unique business model that contributed to the band’s exponential group and widespread press coverage. Show less

I was the co-Editor of the music blog Radio Exile. Content I created made it to the front page of Digg. I was quoted by the LA Times, Hypebot, and Rolling Stone. Traffic increased by 400% during my tenure.

Launched boutique music PR firm’s digital offerings. Built digital media list from scratch and established relationships that led to national coverage for our clients. Wrote dozens of press releases that garnered press coverage. Helped expand client base by recruiting tech clients. Managed the firm’s robust internship program.

I was the business manager of two magazines with a total circulation of about 5,000. I handled all day-to-day operations including order fulfillment, mailings, customer service, bookkeeping, sales, advertising, banking, and other administrative duties.

Master'S Degree, Urban Policy And Leadership

For my Masters degree I studied economic development and tourism. Specifically, I sought to learn how places can sustainably leverage what.

Bachelor'S Degree, Business Administration With A Concentration In Marketing

Activities and Societies: Cross Country, Indoor Track, Outdoor Track

Engineering

Activities and Societies: Cross Country, Indoor Track, Outdoor Track