During my senior year, a friend and I built and sold a software product to our college.Funny enough, that was just the start of the journey. Graduation came, and suddenly, I found myself working a 9-5 that I enjoyed.But something felt off…I wasn’t living up to my potential. Then I came upon a book that changed my life… The Almanak of Naval Ravinkant. He talked about “leverage” and how people could use media followings to apply “leverage” to build massive businesses. I was hooked, and before I knew it, I was seeing it in real-time:- Feastables generated $100M in first-year revenue behind MrBeast’s massive media following- PRIME sold 1 BILLION bottles in one year leveraging Logan Paul and KSI’s media following- Happy Dad became the fastest growing Hard Seltzer using the NELK Boys media followingMedia leverage felt like a treasure chest; all I needed was to find the key. That’s when an opportunity came about…A LinkedIn post. Ben Meer was looking to hire a Director of Content to apprentice under him, learn all the tricks of the trade, and work together to build the most influential systems media company on the planet.I immediately put together an application but didn’t think I could compete with the hundreds of other applicants I was up against. To my surprise, I got an interview invitation two weeks after submitting my application.A week later, I received a message that I had made it to the final 3: we had to complete a project. I worked early mornings and late nights the entire week to put together the best possible project. I left no doubt. I was not blowing this opportunity. I submitted the final project one hour before the due date. By the end of that week, I got a call with the job offer. I am honored to be Ben’s apprentice and first full-time hire. To learn under a master at his craft. Beyond that, I am inspired by the mission, vision, and purpose of BenMeer.com.Ben and I are building something that will positively impact millions of people. Even more, I am proud to say it is something I believe in.Hit the follow button above or use the link in my bio to receive my weekly email, where I share one piece of actionable learning from apprenticing under Ben. Thanks for reading. All Systems Go, Tommy