Tommy Jackson's Location
New York, New York, United States, United States
Tommy Jackson's Contact Details
Tommy Jackson work email
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Tommy Jackson personal email
n/a
About Tommy Jackson
Somehow, I found a vocation that pays me to overthink. A lot of that thinking is about solving the right problems as effectively as possible. The best work my teams create find harmony between the art of creativity and the rigor of marketing science. Whenever the twain meet, it feels like magic (and why I’m still doing this). Sometimes, we are recognized with awards for this work, which is nice.I’m forever learning and proving the value of brand and fighting those pesky performance marketers (you’re ok, most of the time) so we can keep selling stuff in fun ways that don’t scream ‘LOOK, AD!’. TL;DR: For me it’s all about work that works. As the Ogilvy adage goes, “If it doesn’t sell, it isn’t creative”.
Tommy Jackson's Current Company Details
Tommy Jackson Work Experience Details
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Strategy DirectorLeoNew York, Ny, Us
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Strategy DirectorPublicis Groupe Jul 2024 - PresentParis, Ile De France, FrBrand & Engagement Strategy, Walmart -
Freelance Strategy DirectorSelf Mar 2024 - PresentSPCSHP (Chase), G & Co. (Steinway & Sons, Aldo/Sperry)
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Brand Strategy ConsultantG & Co. Global Apr 2024 - Aug 2024New York, Ny, Us -
Associate Strategy DirectorAkqa Jan 2023 - May 2024San Francisco, Ca, UsI lead all strategy on lululemon across brand comms and retail. I have also worked on Maserati, McCormick, P&G and have created the brand function within the Verizon prepaid team. Outside of client work, my focus has been on empowering teams with streamlined tools and templates for practising strategy and conducting research. D&AD Academy mentor, Ad Fellows Mentor. Highlights:lululemon next-gen retail: Pioneered the future of retail for all markets across the globe. Presented a new retail ecosystem approach to the executive team in Vancouver and currently developing the concepts for prototyping.lululemon “Get Into It” Platform: A year-long brand strategy to promote the iconic bottoms products, spanning four campaigns including a first-ever mens campaign.Verizon Prepaid Positioning: Developed a first-ever market positioning and concept for the prepaid product -
Senior StrategistAkqa May 2022 - Jan 2023San Francisco, Ca, Us
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Senior StrategistHardhat Jul 2021 - May 2022Melbourne, Vic, AuBrand and experience strategy lead for Mercer, Afterpay, Bupa, Superhero, Lite n Easy, Victoria University, Baiada Poultry (Steggles/Lilydale Chicken), United Energy (VPN), Little Birdie, Fostering Connections, Anglicare Victoria, Vision Australia, Green’s Baking -
StrategistIe Company Mar 2019 - Jul 2021Collingwood, Victoria, AuI led the brand strategy function as well as advisory across CX and digital product. I worked with cross-functional teams using agile methodologies to build and launch new products and services. Part brand consultant, part experience designer, full time problem-solver.Responsibilities:- Brand and product advisory: Campaign planning, innovation and go to market strategies, growth plans and comms frameworks for clients like Bupa, Toyota/Lexus, Australia Post, Patagonia, Mercer and start ups like dental solution Pearlii.- Communications planning: Managing and executing IE's marketing strategy, promoting our messaging as an digital product and innovation consultancy. This includes both inbound and outbound activity with content like newsletters, podcasts, blogs and more- Data & Analytics: Creating detailed analytics dashboards based on client objectives- Prototyping/customer validation: Testing and validating new products with customers, ideating creative solutions to ensure we resonate with and engage customers -
Integration ManagerCummins&Partners May 2017 - Mar 2019St Kilda, Vic, AuTennis Australia, Asahi Premium Beverages (APB), Chobani T20 World Cup and Crown Resorts.- Repositioned Tennis Australia as a leading sporting music and entertainment brand and led participation marketing initiatives, including Australian Open 2018- Developed media plans using Quantium audience segments for APB’s social channels- Fostered an ongoing music partnership between Somersby and Laneway’s new music content platform- Successfully pitched for Crown Resorts, the first time Crown has had a single creative (and media) agency across Hotels and Entertainment BUs- Designed innovative CX strategy for Crown’s bespoke audiences utilising Adobe’s marketing cloud-Built a 2-year brand platform for ticket sales to the T20 International World Cup Australia in 2020 -
Planning GraduateAjf Partnership Jun 2015 - May 2017Melbourne, Vic, AuI was selected as part of the Communications Council Australia Graduate Program. This included attending mentoring sessions, seminars, training and the IPA Foundations of Advertising Certificate.I rotated through all departments of AJF Partnership, spending significant time in Strategic Planning and Account Service (4 months in each). I also spent time running projects for Print and TV Production.I assisted in comprehensive market research and managed primary campaigns for our clients. I was integral in major product launches, a brand relaunch and numerous award entries including the IPA and Effie awards.I learned how to manage work flow and client expectations, the creative process, how to 'crack' a brief, project management and familiarised myself with key programs used in the industry. -
Marketing Services OfficerCity Of Yarra Jul 2013 - Mar 2016Richmond, AuResponsible for monitoring membership retention and implementing membership promotions. I assisted with sales of memberships and retention of current members at Yarra Leisure whilst educating staff on how to best drive sales. -
Communications OfficerCity Of Yarra Jan 2015 - Jul 2015Richmond, AuCreated digital media and communications strategies utilising new and existing channels to better inform local citizens. Reformatted/reimagined internal digital publications for circulation via various core channels. Managed content and video production, media releases, social media content for various initiatives, as well as communications for Aboriginal Advisory and Equality (IDAHOBIT, Gender Equity events).
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Advertising InternWunderman Jun 2015 - Jul 2015Over an intensive few weeks, I worked closely with the Wunderman team to take a major brand in a new direction and win over new consumers, expanding the brand's omnichannel efforts whilst strengthening the in-store experience. -
Brand ManagerRed Bull Dec 2013 - Jul 2015Fuschl, AtI worked as a field marketing specialist targeting students in VIC. We would come up with exciting ways to surprise and delight consumers, driving awareness and trial. By sampling the product to students in unique ways, we remained the drink of choice on campus. I had the opportunity to activate new ideas, work with sales representatives and run global Red Bull events at my university.I worked closely with Red Bull Music Academy's growing presence in Australia through student music initiatives, allowing students to engage with emerging talent at festivals like Groovin the Moo, Dark MOFO and RBMA Weekender.I was responsible for the following:• The implementation of Red Bull’s marketing mix on VIC university campus'• Infusing Red Bull into the student lifestyle through co-ordination of projects on university campuses and support of student events• Developed and maintained relationships and supported key university bodies and individuals• Induced trial, developed new usage situations and created positive word of mouth about the World of Red Bull• Continually sought opportunities to develop Red Bull’s brand profile, image and credibility on and around campus within the student market -
Social Media/Digital Planning AssistantThe Royals May 2012 - Sep 2012Cremorne, Vic, AuI was asked to sit in pitches for new clients, research and develop new concepts in ideation sessions and communicate our strategies during client meetings. My mentor assisted me in developing new campaign ideas and in conducting market research. I helped implement a number of major digital campaigns for clients, developing comprehensive digital strategies to grow a diverse range of brands.
Tommy Jackson Skills
Marketing Strategy
Leadership
Marketing
Advertising
Campaign Strategies
Marketing Communications
Digital Communication Strategy
Digital Marketing
Digital Media
Brand Development
Market Research
Sales
Social Media Marketing
Customer Service
Time Management
Social Media
Event Management
Communication
Research
Social Networking
Press Releases
Search Engine Optimization
Content Management
Copywriting
Online Advertising
Video Editing
Search Engine Marketing
Google Analytics
Brand Management
Enterprise Marketing
Content Marketing
Lead Generation
Tommy Jackson Education Details
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Marketing Week Mini Mba With Mark Ritson -
Rmit UniversityAdvertising
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University Of MelbourneCommunication And Media Studies
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Scotch CollegeVce
Frequently Asked Questions about Tommy Jackson
What company does Tommy Jackson work for?
Tommy Jackson works for Leo
What is Tommy Jackson's role at the current company?
Tommy Jackson's current role is Strategy Director.
What is Tommy Jackson's email address?
Tommy Jackson's email address is tj****@****.com.au
What schools did Tommy Jackson attend?
Tommy Jackson attended Marketing Week Mini Mba With Mark Ritson, Rmit University, University Of Melbourne, Scotch College.
What skills is Tommy Jackson known for?
Tommy Jackson has skills like Marketing Strategy, Leadership, Marketing, Advertising, Campaign Strategies, Marketing Communications, Digital Communication Strategy, Digital Marketing, Digital Media, Brand Development, Market Research, Sales.
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