Tommy Liu work email
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Tommy Liu personal email
- Nearly 20 years of Party A and Party B's brand management、social communication and cooperation experience- Good understanding how to analyze the internal and external environment and advantages according to the enterprise strategy, how to for brand differentiation positioning, and create brand image for it.- Good understanding digital advertising、social media、E-commerce knowledge , be able to use IMC method support for brand communication and marketing sale.- Multiple various client successful experience in social media communication and increase E- commerce sale. - Good understanding in E-commerce field, such as platform construction、operations, diversion, user experience optimization, private domain operations, etc.- Excellent operation experience in digital field (website building, data analysis, SEO, UI, UX, APP, H5 mini programs, etc) - Excellent organization, management skills and focusing on detail- Excellent communication skills; efficient work and safe ways to solve the problem- Responsible, self-driven, teamwork, courage to take responsibility
Ukon
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Director Project ManagementUkon Jul 2020 - Present中国 上海市- Explore business opportunity and develop new clients to achieve targets- Collaborate with new business team to workout pitch proposal, including concept, budget, activities, design, etc.- Coordinate with the E- commerce marketing department to plan various marketing activities, follow up and implement the project.- 6.18、11.11 e-commerce holiday social promotion planning. - According to the platform data（gmv,pv, uv, page stay times）, optimize UX、UI、search engine Keywords and contents,etc. - Relying on Tencent WeChat ECO- system, design and build private domain e-commerce micro-program, operation, CRM customer relationship maintenance, increase repurchase rate.
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Brand DirectorChinapnr Jan 2016 - Jul 2020Shanghai- Develop long-term and medium-term development goals of the brand according to the strategic planning and customer research, deliver brand mission, vision, and values. - Brand marketing campaign planning and implementation, public media cooperation and ROI evaluation- Brand external theme forum and planning and execution of internal employer brand operation- Collaborate with tech team design and building website including foregraound and background. - Website maintain (content creation, page level optimization, keyword research& review, date analysis, local SEO), - Participate in the development of APP products, UX design, iterations of product requirements and optimization recommendations.- Identify gaps and opportunities within the digital journey to maximize brand experience and sales conversion in the consumer journey - Social media communication content planning and daily operations- User data of APP products analysis, so as to promote the online & offline marketing activities such as product innovation and re-purchase. -
Integrated Project Director (Traditional & Digital)Ccg Group Jan 2013 - Dec 2015Shanghai- Daily maintenance of customer relationships, macro insights in the automotive industry, collection and analysis of competing materials- Brand research, collaborate with strategy department planning annual communication direction - Lead the SEM plan in partnership with Ecom team- Lead online, digital and offline resources and channels to plan and execute marketing campaigns based on requirements- Through digital content team, serves the specific needs for content creation for Ecom, looking at the full eco-system and understanding what is missing on Ecom platform- Lead the relationship with key digital media to optimize the brand visibility and effectiveness on their social platform, in partnership with Digital Media- Follow-up building of online websites, H5 production, implementation of offline material production follow-up -
Creative Service DirectorMccann Worldgroup Dec 2011 - Jan 2013Shanghai China- Construct and optimize internal creative working process to ensure all outsource production can be delivered on a timely manner and within budget- Leading a team of 10 person which consists of Traffic, Studio and Production team - Act as a close partner with creative directors, coordinate and assign resources effectively- Maintain and expand existing vendor pool to ensure creative output can always be met on demand- Work with finance on budgeting, forecasting and actual production cost analysis compared to proposed- Minimize potential insufficient cost estimate to client while production has been outsourced to supplier or vendors- Always been in touch with new technology or material to recommend to creative directors and clients- New comer training -
Regional Project ManagerTag Apr 2010 - Nov 2011China- Management of commercial campaign of client- Quality Control and Supervise all material including Print Post,OOH,POSM, digital Banner,etc., supply of local market with client- Monthly reporting of activity, cost and savings to client including invoicing- Establishing Asia Pacific region of global supply chain- Evaluate performance of supplier and provide reporting to global client - Complete client reports demonstrating cost savings/process improvements- Client facing responsibilities to support account team as required- Develop and maintain strong relationships with clients- Keep abreast of new production technologies -
Creative Service ManagerMccann Erickson Sep 2006 - Apr 2010China- Build and maintain working process of creative service Dept- Working with the creative and A/S to manage day-to-day flow of projects- Project daily monitor - Support new business pitches and tenders- Work with finance on budgeting, forecasting and actual production cost analysis compared to proposed- Manages training and development for creative service junior members- Evaluate performance of supplier
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Senior Art BuyerLowe & Rauf May 2004 - Sep 2006China- Sourcing photographers, retouching, illustrator that are appropriate for the execution of the creative concept- Coordinates pre-production planning and purchasing of advertising campaign- Host Pre-production meeting for agency and client- Supervises and oversee all projects on schedule- Attend shoots with Account Management, Creative and Client and provide onsite assistance- Administers all related paperwork, PO's, invoices, releases, etc., -
Print ProducerOgilvy & Mather Feb 2002 - May 2004China- QC colour separation proofs, OOH，POSM, Photography, Illustration etc, work close with 3rd party suppliers- Prepared purchase order 、quotation and arranged 3rd party to make payment- Purchase all separations, retouching and printing and write PO as required- Prepare estimates and arrange billing- Prepare pre-production timetables for all projects and forward to Traffic Manager for necessary distribution.- Explore new pre-press and print technologies
Tommy Liu Skills
Tommy Liu Education Details
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Integrated Marketing Communication -
上海商学院Commercial Graphic Design
Frequently Asked Questions about Tommy Liu
What company does Tommy Liu work for?
Tommy Liu works for Ukon
What is Tommy Liu's role at the current company?
Tommy Liu's current role is Professional and senior creative content maker in AI、digital、video、print field, operate internal creative hub and save marking budget..
What is Tommy Liu's email address?
Tommy Liu's email address is to****@****pnr.com
What schools did Tommy Liu attend?
Tommy Liu attended 上海海事大学, 香港大学space中国商业学院, 上海商学院.
What skills is Tommy Liu known for?
Tommy Liu has skills like Advertising, Management, Account Management, Digital Marketing, Project Management, Finance, Photography, High End Retouching, Print Production Process, Print Management, Adobe Creative Suite, Digital Production.
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Tommy liu
Ideal Deposition Equipment And Applications (Shanghai) Ltd - Customer Service DirectorShanghai, China1smmail.cn
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