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Creating stronger, healthier & happir bodies: Personalized coaching & accountability | Personal Training for a pain-free, strong life through Rehabilitation, medical training therapy (MTT), HIIT, athletic training, movement therapy | Fitness Bootcamps for the best shape of your life. For more info visit www.shiftfit.ch or www.bootcampseefeld.ch

CNQR helps companies tell their stories and win more customers. Our areas of expertise: programmatic marketing, (digital) out-of-home, connectedTV, in-app marketing, social media marketing, branding and campaign creation.

- Developed and marketed a home- & travel-friendly fitness equipment to stay in shape anywhere, anytime during the Covid19-Virus lockdown- Over $200,000.- raised on crowdfunding sites Kickstarter (top 1.8% of all successful projects) and Indiegogo- featured in Men's Health magazine- trusted by fitness enthusiasts, trainers and physiotherapists- ⭐️⭐️⭐️⭐️⭐️ 4.6 star rating on Amazon.com

Branding, marketing, sales, recruiting/training and partnerships.

Zimmer is one of the world's leading provider of joint replacements and orthopedic solutions. Responsibilities and achievements:- product positioning for global product launches- development and execution of marketing campaigns for product awareness and demand creation- creation of marketing collaterals for global use in close conjunction with PM, legal and regulatory dep.- managed marketing budget of over $800’000.- USD per year- defined and implemented new branding standards across EMEA and APAC- developed marketing campaigns incl. product positioning, visuals and copy- ensured maximum brand awareness and corporate identity alignment across EMEA and APAC- improved processes and structures for simplicity, enhanced productivity, cost savings- Analysis of marketing spending, identification of cost saving potentials and improvement of campaign development and execution- developed and implemented a new outsourcing model for graphics department

Responsibilities and achievements:- co-managed the four main categories NikeWomen, NikeRunning, NikeFootball and Nike Sportswear- developed and implemented local concepts of EMEA marketing campaigns- inspired consumers through story telling about Nike’s innovations and athletes to build strong consumer connections- consumer and market research for insights as basis for consumer engagement strategies- event management: developed event concepts and pop-up-shops with high consumer engagement- PR: worked in close conjunction with PR agency and Swiss journalists, stylists and musicians to achieve high visibility of products in Swiss and international media- developed product stories and created product placements in newspapers, magazines, radio, TV- worked in close conjunction with national and international athletes to create newsworthy campaigns- co-organized a month-long event for the soccer Eurocup '08 as part of an ambush marketing strategy, promoting Nike Sportswear and NIKEiD with very high visitor engagement

Development and distribution of fashion accessories. The main product was NoHeels™ - foldable ballerinas that fit into women's handbags, including a pouch that unfolds to a carrying bag to carry the high-heels. NoHeels received extensive media coverage with a reach of over 2.5 million readers / viewers across Europe, including print, radio, cinema and TV. 6 months after launch, NoHeels was chosen to be carried by one of Switzerland's premium retail chain