Regional Commercial Director, Mena
CurrentAmplify business growth across the MENA region, overseeing total commercial strategies and execution of Sales, Business Development and Marketing initiatives. Own P&L, executing corporate financial plan to achieve revenue and monthly recurring revenue (MRR) goals. Identify and penetrate promising customers and segments as well as potential markets. Direct a 14-member sales team of practice experts and commercial directors in the UAE, KSA and US. Work with cross-functional departments for messaging alignment, operational coordination and sales strategy evangelization. • Accelerated regional adoption of the proprietary cloud-based digital platform by 130+ healthcare providers, payors and third-party administrators (TPA) through a comprehensive multi-channel SaaS strategy inclusive of APIs Partnerships Agreements with channel partners (HIS and EMR vendors) in the KSA and UAE. • Led successful entry into the KSA market and yielded $ 25K in MRR by signing the first 4 deals with strategic healthcare providers within the first 45 days.• Opened $ 1.5M annual revenue stream by signing 30+ commercial agreements with UAE-based hospitals and clinics within the first 10 months, increasing the number of doctors and practitioners registered in the cloud-based platform by 700+ units. • Successfully doubled company revenue in 2023 by securing pivotal agreements with the largest private healthcare provider and government organizations in the UAE, resulting in a significant marketplace expansion with the addition of over 3,000 doctors.• Anchored retention rates at 92% for renewed service agreements while increasing subscription rate by an average of 15% via up-selling and cross-selling tactics in partnership with the Customer Success team. • Boosted performance of sales team by an average of 12% within 3 months by setting OKRs that increased alignment and engagement around measurable goals.