•Over a dozen products commercially developed for BLP brand banner and white-label customers like Home Depot, BBB, Lowe’s and other independent retailers. •Worked closely with manufacturers / suppliers in the USA, Europe and China to ensure product QCs, material selections, production tolerances and BOMs are to spec. •Acted as the key touch-point with external design / strategy consultancies to facilitate brand- strategy innovation, and product development work.•Analyzed quantitative / qualitative research results, including business data, technical trends and consumer attitude to make recommendations and develop conceptual designs.•Created prototypes for testing and sales pitches using mixed media, such as clay, foam core, CNC and digital 3D printing.•Provided subject matter expertise to graphics / marketing teams to ensure all packaging and promotional material fit within the established brand language and budget.•Independently drove product scouting efforts by attending trade shows and conferences, and presented these findings to internal departments and clients. •Supervised and mentored Junior Designers and Design Interns.

•Developed 8 commercially-produced products for brand banner and white-label lines for Target, Walmart and BBB.•Collaborated with the design team on pilot collection for Umbra Shift line.

Projects worked on includedDELL | Advanced material exploration, DELL future laptop direct | Explorations in materials and designGE | Design of a GE gas sensor, and temperature monitorSABIC IP | Industrial AdvertisementsAquaFire | Development of outer construction of water heater

Projects worked on includedTimberland | retail and exhibition space design, DFS | (Duty free shopping, a new concept of luxury and beauty retail space,) product placement and product development.HP | computers (consumer store redesign), CAD visuals STB Travel | (consumer store redesign) CAD visuals