Verified Group, one of the market leaders within the SaaS regtech industry in the Nordic region. www.verified.eu www.pliance.io

CEO/C-level leader and Interim Executive focused on digital and tech. Please contact me for full time employment and/or interim roles. I am also interested in board assignments.Current assignments as senior advisor:- Senior Advisor to STACC, a scaleup within HR-tech- Senior Advisor to mCompetence, a startup idea within talent tech- Senior Advisor to Colombia Road, a scale up within martech consulting- Senior Advisor to Laughsome, start up within health tech- Business Coach to C-level executives and top managersMy expertise include:- Profit & Loss B2C/B2B (Subscription, Advertising, Transactional, Retail, Public sector)- Mergers & Acquisitions- Strategic growth initiatives within digital and tech- Digital Sales and customer services- Digital and Business Transformation within large, medium and scale up companies- Digital and tech innovation, product and business development- Agile and lean operating models focused on operational excellence- Leadership and Change management- Crisis Management

Scale up company 400 MSEK, +150 employees within sustainable energy B2C and SMB. When I joined, the company was a fast growing M&A driven company, going for the stock market. Vattenfall became new main shareholder in November 2019. It changed the scope for the company and my role as CEO. During 2020 and 2021 the company will be integrated into the Vattenfall Group. I left my role as CEO in august 2020 and have during my transition helped the new CEO from Vattenfall to start the integrationMain achievements during my role as CEO• Acquisition of major player in the southern part of Sweden spring 2020 growing topline to 400 MSEK• +250% growth in EBITDA 18/19 compared to year 17/18• Defining M&A strategy spring 2019• Defining and start implementing a new operating model and organization spring 2019• Start of green field within air heat pumps and services during 2019• Restructuring of non core business during 2019• Rebranding, new group brand spring 2020• Defining and start implementing overall strategy framework including purpose, values and vision

Senior advisor to start up Minutemailer

AcadeMedia is the Northern Europe´s largest education company, with presence in Sweden, Norway and Germany. 15 800 employees and approx 10BSEK in turnover. Responsibilities- Member of the Group Executive Management team reporting to Group CEO/President- Driving new growth within in Edtech industry and next generation education (digital B2B and B2C) and digital transformation of core business- Running the COO-office: IT and tech, the procurement unit and transformation management officeMain achievements during this period- Driving transformation program office i.e defining strategy framework and driving implementation- Building a new procurement function (recruiting and team set up)

Responsibilities- Head of E-commerce i.e Telia.se B2C and B2B (20-25% of sales connected to B2C business and 10% B2B business Telia Sweden)- Head of Digital Transformation within the Swedish organization - Running investment to build digital and omnichannel customer experience +100Mkr SEK budget/year- Staff: > 200 HC = 75 FTE + 130 long term IT-consultants (development)- Member B2C Management Team and Customer Channels Executive Management team Telia SwedenMain achievements during this periodTransformed Telia Sweden from a conservative non digital company 2014 to a leading digital company with full integration of the e-commerce unit into the core business November 2016 e.g:- Online share of sales went from 9% to 25% during my lead, from 1 Billion SEK to 3-4 Billion SEK- Sales volumes doubled up 2014 (2013) and 2015 (2014). - Developed NKI (customer satisfaction index) from lowest levels ever to record levels and above market index - Creating a strong data driven e-commerce operations and first step omnichannel customer experience- Reaching highest employee rating ever- Implemented Agile culture and development, now role model for entire Telia

Responsibilities and main achievements during this period- Head of sales and service i.e optimizing daily advertising business to reach business goals and KPI’s- Head of product and business development on all platforms- Head of B2C subscription business (TV4 Play Premium, subscription based TV-service B2C) and staff 9 (closest team)- Under my lead the customer base (TV4 Play Premium) has more than quadrupled since start- Driving launch of a fully responsive version of TV4.se, awarded “Årets Sajt 2012, Internetworld”- Designed and created an agile operational and development structure for TV4 Digital Media

Responsibilities and main achievements during this period- Head of sales (B2C and advertising) and service, product development and content of TV on new platforms (currently TV4 Play and TV4.se). Staff: 6 (closest team)- Under my lead the customer base doubled first year after launch (2011)- Driving the relaunch of TV4 Play on all platforms i.e web, mobile, Ipad and Smart TV- Launching TV4 Play Premium 2011 (subscription based TV-service B2C)

Responsibilities and main achievements during this period - Head of sales and service TV4.se, TVplaneten.se (comparable to TV.com) and TV4Anytime (B2C subscription based Video On demand). Staff: 20-25 during this period- Under my lead profit margin went from negative to 30-40% during 2007- Implemented a new strategy for TV4 New Media leading to a profitable business within the TV4 Group

-Major assignment: developing a new online strategy for board approval in cooperation with members from the TV4 Group AB

Main achievements during this period: -Driving the launch of Aftonbladet web-TV (online video) Responsibilities:-Business responsible for the Aftonbladet web-TV, 70% over budget in 6 month 2005-Member of a strategy team within the Schibsted Group, with the objective to create an strategy for TV and online video on a group level

Management trainee in different companies of the Schibsted ASA Group (One of the largest Media Groups in Scandinavia). During the period I worked for:- Aftonbladet (print newspaper) - Kanal24(commercial radio) - TV2(commercial TV) - Aftonbladet.se New Media (Internet)