Digital Marketing Manager
CurrentManaged all marketing for myCME.com, ensuring that over 400 live medical education activities were meeting their contractual guarantees for audience visits. Tasks included tracking all content on a daily basis, identifying programs that were not trending to meet their goals, creating marketing plans to improve viewership of poorly-performing content, and designing, producing, deploying, and reporting on email, banner ads, social media, and direct mailers in order to meet marketing goals.Managed content, production, scheduling, and deployment of over 50 weekly emails including, “What’s New”, “Trending”, 25 Weekly Medical Specialty emails, Exclusive Activity emails, and Semi-Exclusive emails.Managed, LinkedIn, Facebook, Twitter accounts for myCME and myCME Specialty Brands.Built, communicated, and executed Marketing Plans for clients whose activities were trending below guarantee in order to ensure their programs reached contractual audience goals.Analyzed and reported Marketing data, email and social media data, and specialty trends and reported trends to sales and specialty teams.