Regional Content Creation Lead
Current•Integral Team Member in CareerHub Platform Development: Played a crucial role in building the CareerHub platform (Jobstreet/JobsDB App) from the ground up, leading it from inception to live launch. Contributed to the development of original content, strategic planning, and execution across Southeast Asia, ensuring a successful rollout and continuous engagement.•Executive Producer: Led the commissioning, creation, partnership development, and delivery of 100+ original content pieces for the CareerHub platform, a digital e-learning video base launching across Southeast Asia. Content includes 360 promotional materials and assets for all original series, such as scriptwriting, videos, photos, infographics, and user-generated content (UGC).•Performance Analysis and Optimization: Analyzed the performance of all creative assets to ensure they exceed platform KPIs (MAU and BAU), covering promotion, EDM, SEO, and marketing campaigns. Conducted detailed assessments and strategic adjustments to maximize engagement and drive platform success.•Team Leadership: Built and managed creative teams across the region, overseeing digital content and platform rollout in Indonesia, Singapore, Malaysia, the Philippines and Hong Kong