•Integral Team Member in CareerHub Platform Development: Played a crucial role in building the CareerHub platform (Jobstreet/JobsDB App) from the ground up, leading it from inception to live launch. Contributed to the development of original content, strategic planning, and execution across Southeast Asia, ensuring a successful rollout and continuous engagement.•Executive Producer: Led the commissioning, creation, partnership development, and delivery of 100+ original content pieces for the CareerHub platform, a digital e-learning video base launching across Southeast Asia. Content includes 360 promotional materials and assets for all original series, such as scriptwriting, videos, photos, infographics, and user-generated content (UGC).•Performance Analysis and Optimization: Analyzed the performance of all creative assets to ensure they exceed platform KPIs (MAU and BAU), covering promotion, EDM, SEO, and marketing campaigns. Conducted detailed assessments and strategic adjustments to maximize engagement and drive platform success.•Team Leadership: Built and managed creative teams across the region, overseeing digital content and platform rollout in Indonesia, Singapore, Malaysia, the Philippines and Hong Kong

• Developed and implemented project plans for successful completion, spanning social media platforms to TVCs.• Provided creative direction to ensure projects met brand standards throughout the creative process.• Managed and optimized social media platforms (Instagram, YouTube, Facebook) to achieve clients' KPIs.• Monitored and controlled project financials, ensuring all projects remained within budget.

• Produce creative content (art and culture) for Metropop Magazine, including articles, video production, live music events to maintain audience loyalty both online and offline.

• Produced daily video news and news articles, ensuring timely and accurate content delivery to engage and inform the audience.