Tommy Liu work email
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Tommy Liu personal email
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I'm an award-winning digital marketing strategist with 10+ years of experience concentrated in digital, creative, analytics, and integration. With a curious mindset analyzing emerging trends and results, I pride myself on problem-solving on a macro and micro level working cross-functionally with teams to develop the best marketing strategies to reach target audiences. Ideally having plenty of fun along the way (why else be in marketing, right?).Doing great work with brands such as Warner Bros., Universal Pictures, CJ ENM, Pizza Hut, T-Mobile and Nintendo among others, I've been on an amazing career path and look to keep pushing creativity and excitement. My passion lies in the ever changing digital/social space. With new platforms arising and old(er) platforms evolving, I'm constantly challenged, and always game, to connect with audiences effectively and significantly. Great work inspires me and drives me to do better.https://www.tommygoestowork.com/
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Director, MarketingCj Enm America Mar 2024 - PresentLos Angeles, California, United StatesCJ ENM America, an affiliate of CheilJedang (CJ), is home to KCON LA, the largest fan celebration of Korean culture and music in the US; and an international branch of CJ ENM, Asia’s leading content and media company headquartered in Seoul, South Korea. -
Director, Multicultural MarketingUniversal Pictures Feb 2022 - Jul 2022Los Angeles, California, United StatesUniversal Pictures is an American film studio, owned by Comcast through its wholly owned subsidiary NBCUniversal, and is one of Hollywood's "Big Six" film studios. -
Marketing And Communications ManagerWarner Bros. Entertainment Apr 2017 - Feb 2022Greater Los Angeles AreaStage 13, a division of Warner Bros. Television Group, is a studio working with fresh new voices creating dynamically diverse and multicultural series and films.As the Marketing & Communications Manager Tommy leads the day-to-day marketing operations from production to distribution supporting every title spanning horror, comedy, drama and action. With award-winning titles launching across Netflix, HBO, HBO Max, Facebook Watch and The CW among other platforms, each title has its own marketing challenges that Tommy takes head on.• Develop and execute digital marketing campaigns including social, paid, email, talent, influencers, events, and partnerships• Steward production, design, and creative direction for branding, social, trailers, interviews, key art, websites, contests/sweeps, shoots, and activations to resonate with target audiences• Analyze analytics to adjust approach maximizing reach and minimizing costs, saving hundreds of thousands of dollars • Ensure budgets, content, and procedures are efficient and effective for short- and long-term success• Develop and present plans/reports to executives and stakeholders• Manage a team of coordinator, interns, agencies, and platform/media partners for cross-functional collaborations -
Digital/Social Media ManagerGolin La - Nintendo Of America Oct 2014 - Mar 2017Greater Los Angeles AreaGolin is a holistic global communications agency designed and built to win in a complex digital world; agency of record for NintendoAs a Digital Manager at Golin, Tommy develops and leads extensive social media strategies for Nintendo of America reaching over 40MM fans across Facebook, Twitter, Instagram and YouTube. Tommy has led social strategies for The Legend of Zelda series, Fire Emblem series, Pokémon series, Star Fox Zero, E3, San Diego Comic-Con, PAX, amiibo, NES Classic Edition, Miitomo, Super Mario Run, Super Smash Bros., Mario Kart series, Wii U and 3DS.Tommy launched Nintendo's first-ever, virtual launch party for Mario Party 10 to great success. The digital event garnered over 64 million impressions, 17,000+ tweets, 11,000+ sweepstakes entries and three Worldwide Twitter Trending Topics and nine U.S. Twitter Trending Topics all within four hours. This campaign went on to win bronze at the 2016 Shorty Awards: http://shortyawards.com/8th/bowser-takes-over-the-mario-party-10-virtual-launch-party.• Lead five to nine campaigns simultaneously to reach goals, improve engagement, and drive action• Plan and implement strategies for domestic/international audiences to grow social accounts over 20MM followers• Track and report metrics and insights for campaign analysis• Excite multitude of audiences ranging from kids, core fans, casuals, and parents to increase sales/actions• Supervise an associate and intern -
Content StrategistSensis Jan 2014 - Oct 2014Greater Los Angeles AreaSensis is an integrated full-service multicultural marketing agency.As a Content Strategist, Tommy spends his time analyzing, strategizing, developing, curating and optimizing content for clients to create the ideal user experience for engagement.• Strengthen content strategy for websites• Assess, catalog, and organize overall website content• Collaborate with UI and UX designers, art directors, graphic designers and copywriters for website optimization -
Senior Digital Marketing StrategistSupercool Creative Oct 2008 - Jan 2014Greater Los Angeles AreaSupercool is a digital creative agency specializing in big ideas, social media, integrated digital campaigns, and video production.Tommy leads digital marketing strategies at Supercool Creative. From coming up with the "big idea," interfacing with the client, overseeing accounts, organizing calendars, to production work, no task is too big or small for the leading team player.•Strategize and execute digital/social media marketing plans•Conceptualize creative for digital, social and video initiatives•Administer accounts, projects, clients, vendors and calendars•Explore innovative ways to connect with consumers across current and emerging social platforms •Oversee content producers, strategists and coordinators•Write copy, scripts and blogs•Report and measure analytics•Research marketing and digital trends -
ManagerUnited Auto Service, Inc Feb 2002 - May 2006Oversee all operations:• Develop and run company website• Marketing• Liaison between customers and mechanics
Tommy Liu Skills
Tommy Liu Education Details
Frequently Asked Questions about Tommy Liu
What company does Tommy Liu work for?
Tommy Liu works for Cj Enm America
What is Tommy Liu's role at the current company?
Tommy Liu's current role is Marketing things.
What is Tommy Liu's email address?
Tommy Liu's email address is to****@****ail.com
What schools did Tommy Liu attend?
Tommy Liu attended California State Polytechnic University-Pomona.
What skills is Tommy Liu known for?
Tommy Liu has skills like Digital Marketing, Social Media Marketing, Marketing, Digital Strategy, Integrated Marketing, Social Media, Viral Marketing, Content Strategy, Strategy, Marketing Strategy, Online Marketing, Online Advertising.
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