-Responsible for managing to KPI targets for multi-million dollar performance marketing budgets.-Increased the ROAS for clients 50% in the last 2 years.-Worked on healthcare and corporate initiatives to increase engagement and brand awareness.-Manage pay per click (PPC) accounts according to the current best practice for search engine marketing (SEM)-Experienced in many search marketing platforms such as Kenshoo, Marin, Acquisio, and SearchIgnite.-Helped expand accounts outside of SEM to include retargeting as well as display through DSPs.-Increased Facebook fans for client by 500% through self-serve ads.

-Fiscally responsible for the performance of all SEM/PPC efforts. -Maintained a client retention rate of 97% through solid results and constant client attention.-Managed a team of 3 SEM account managers and generated $5,000,000 in annual revenue.-Increased profitability of the SEM unit 35% in one fiscal year.-Collaborated with Business Development to close prospects and negotiate CPLs.

-Worked on accounts daily with spend as high as $400,000 a month.-Created PPC campaigns for clients with the goal of maximizing ROI or hitting a CPL/CPA goal.-Increased profits on campaigns managed by over 100%.-Collaborated on landing page design leading to an average increase of 20% in conversions.-Consulted with clients daily and took action on specific feedback regarding campaigns.-As the senior of the group, helped problem solve, teach, and encourage team members.-Meticulously tracked key metrics for all accounts and made sure client’s goals were met.

-Generated over $3.8 million in commissions through SEM and PPC marketing.-Acquired over 400,000 customers and leads for companies through online advertising methods.-Produced leads in the ringtone, music, dating, and credit verticals.-Negotiated favorable rates from advertising outlets and affiliate networks.-As the sole full-time employee oversaw the day to day workings of the company.

-Oversaw the day to day management of PPC advertising accounts.-Wrote and tracked metrics of ad copy with the intent of optimizing ROI.-Dealt with third parties to secure highest possible CPA for leads generated.-Created landing pages in order to maximize customer acquisition from marketing efforts.-Meticulously tracked metrics to calculate each clicks value to the accuracy of 1/10 of a penny.-Oversaw the day to day management of PPC advertising accounts.-Wrote and tracked metrics of ad copy with the intent of optimizing ROI.-Dealt with third parties to secure highest possible CPA for leads generated.-Created landing pages in order to maximize customer acquisition from marketing efforts.-Meticulously tracked metrics to calculate each clicks value to the accuracy of 1/10 of a penny.