Vice President, Sales & Marketing, Co-Founder
CurrentDigital media company comprised of creative visionaries, broadcast-level producers, and experienced TV show-runners creating content primarily for Fortune 1000 companies across diverse industries including healthcare, manufacturing, pharmaceuticals, and food and beverage.• Leads a cross-functional team and oversees all business operations, including sales and marketing, IT, creative, production, HR, financial management, and client relations.• Built the brand from the ground up to create a dynamic portfolio of big-name and repeat clients driving over $3M in annual revenue ($20M lifetime)• Secured new business by generating leads via referrals and networking and by carefully listening to client needs to overcome objections and competition to close deals for major projects.• Consulted with clients to determine individual needs and provide the best platform and solutions for various media projects.• Accommodated a surge of virtual and hybrid events during the pandemic by building a dedicated studio for events, resulting in a new revenue stream and driving repeat and referral business through satisfied clients.• Consistently delivered projects on time and within budget to exceed expectations and ensure the highest level of client satisfaction.• Effectively overcame client objections to pricing/project timeline by communicating the value proposition of the time, equipment, and resources needed to create quality content and successful events.• Drove repeat business for major client Humana, a Fortune 50 health Insurance company, by successfully conceptualizing dozens of virtual and hybrid events.• Introduced and implemented the Entrepreneurial Operating System (EOS), a set of concepts and tools to effectively drive unilateral vision, traction, and health across the organization.
