Tom Padula Email & Phone Number

Maplewood, NJ, US

Responsible for all aspects of the GHIN suite of products, including mobile and web apps, admin products, data services, WHS technology, reporting, operations, and support.

Greater New York City Area

• Developed and championed the overall strategy, vision, and user-facing functionality for the SiriusXM app and web player through numerous redesigns and re-platforming initiatives; augmented the SXM mobile/web user base.
• Successfully oversaw multiple redesigns and re-platforming initiatives, balancing in-market feature development while simultaneously re-architecting the experience for future enhancements and growth
• Led a team of product managers focused on acquisition, engagement, recommendations, search, playback, and overall app UX/UI.
• Partnered with marketing and content teams to align product work with company goals, focusing on both subscriber growth and continuous user engagement; surpassed the 1M streaming-only subscriber milestone after one year.
• Spearheaded decisions for product, design, and engineering teams in an agile, fast-paced development environment; defined and honed development processes with multiple backend and frontend teams.
• Presented product strategy and updates to executive leadership, aiding in the direction of business planning and strategic initiatives.

New York, United States

Planned and modeled science-based, personalized recommendation algorithms for both SiriusXM and Pandora platforms to deliver valuable and timely content to users; tracked and reported on engagement and interaction analytics to continuously optimize and enhance the content discovery experience.

New York, United States

Directed a major technology redesign and re-platforming for the SiriusXM mobile and web experiences, creating a new brand and visual direction, while adding key user-facing features including content recommendations, streaming video, and new personalized music functionality.

New York, United States

Led design and development for the SiriusXM iOS app, Android app, and web player; managed feature priorities and roadmaps with technology and business teams; oversaw a major mobile app refactor for both iOS and Android, leading the team through complex development processes.

Denver, Colorado, United States

• ShowMobile is a technology and content company developing the world's most comprehensive transmedia content and storytelling platform. ShowMobile's technology engages today's young, digital native consumers on their.
• Steered the concept, strategy, design, and development of an iOS and Android app, and content management system.
• Developed a storytelling platform, social network, and virtual currency system with integrated APIs.
• Grew the user base from inception to 300,000 downloads and 225,000 registered users.
• Managed a team of 6 developers, 2 designers, and 6 social media marketers.
• Sustained relationships and channel partnerships with Radio Disney and trending pop music stars

Brooklyn, New York

• Coordinated strategy, design, and development of Pat LaFrieda’s Big App for Meat iPad app, which was featured as iPad App of the Week in Dec 2011.
• Drove the strategy, design, and development of the new StarwoodMeetings.com website.
• Developed websites, mobile apps, and digital campaigns for Starwood Hotels, Estee Lauder, Nintendo, Victoria’s Secret, Bumble and bumble, Smashbox Cosmetics, Guess Watches, and Wequassett Resorts.

New York, New York

• Strategized, branded, and developed an innovative, cutting-edge web-based entertainment experience.
• Managed the strategy, production, and execution of web-based video content for pharmaceutical brands, Concerta and Banzel; resulted in the outperformance of patient and professionally targeted videos standard web-video.
• Developed two documentaries and one non-branded video series focusing on conditions such as schizophrenia, epilepsy, and diabetes for Johnson & Johnson, EISAI, and Novo Nordisk.
• Directed the strategic development and execution of the Interactive Advertising Bureau’s animated video package for the MIXX Conference and Awards for 2008, 2009, and 2010.
• Created a new brand identity through logo design, visual animation, and website development for the media software development company STRATA.

Bachelor Of Science (B.S.) In Business Administration, Marketing

Activities and Societies: Delta Sigma Pi Professional Fraternity, Beta Gamma Sigma Professional Fraternity

Education record