Tommy Petrov Email & Phone Number

United States

Mountain View, Wy, Us

Menlo Park, Ca, Us

Pioneering the Metaverse in AR/MR as Creative Director at Reality Labs in the Creative Engineering team. Leading technical artists and 3D artists, and engineers building first-of-a-kind MR Games and experiences as building blocks of Metaverse.• Delivering multiple Technical Demos of MR experiences and spacial design systems internally and for partners.• Led and guided a team of tech artists and 3D designers, and engineers through all phases of XR development.• Provided Creative Direction and gave feedback to the team and external vendors in MR Games development.• Provided GTM strategy, including industry/market and available research.

First Social map of hidden Street Sports Art.Advising and supervising the Free2Shred team on product strategy, NFT, Augmented Reality implementation, community marketing, and fundraising. Skateboarding, rollerblading, BMX and other alternative street sports are improvisational and situational physical art forms. It deserves to be treated as the most beautiful and precious artwork that only lasts a heartbeat. We believe that everyone has the right to monetize their passion and make money doing what they love.

Santa Monica, California, Us

Snap AR, Spectacles, Global Business MarketingDirect multicultural team of 13 creatives and helped to build global team expansion. Develop Marketing campaigns, world lenses, and shopping AR experiences in partnership with engineers and Lens designers to engage the Snap community. - Launched most quotable and efficient campaigns for Spectacles 3 and New Generation Spectacles by working directly with AR contributors’ community.- Led creative direction of Snap Partner Summit 2020-2021 (most important annual event for partners and community), showing the most advanced tech announcements for Camera Platform, receiving high benchmark engagement and industry-leading reviews in the press, and delivering 1 of marketing organization’s most impactful efforts.- Delivered first-of-kind Snap AR Brand Platform targeted at creative community, increasing number of engaged and loyal audiences quarterly to 250K+ creators and 2.5M community lenses. - Launched new generation of Spectacles (GTM strategy and Creative campaign), designing first-of-a-kind co-creation strategy with Creators’ community and getting devices for 1K best-of-the-best AR contributors. Pushed Snap leadership in AR. - Built benchmark B2B campaign "Meet Snapchat Generation" in 2020, resulting in most efficient B2B campaign in 2 years in the raw. - Designed first AR e-Commerce company initiative for holiday season of 2021, generating $12M of incremental Revenue for ad business and priceless customer learnings of innovative AR commerce.

North Hollywood, Ca, Us

Voting and national active Member of the Academy of Television Arts and Sciences (The Emmy's) - Interactive Media Peer Group.

Москва, Москва, Ru

Represented multi-million-dollar accounts, such as Disney, Nivea, Reebok, Diageo, Bacardi, and JTI. Devised campaigns from concept through production to create growth for Tech Startups and Fortune 500 Companies. Conducted user experience research and product design process in Digital department.- Grew business by 400% over three years by boosting pitch rate of agency to 62% (industry average is 20%).- Increased team from 3 to 45 through effective hiring and great culture, serving top advertisers internationally. - Awarded EFFIE for Most Effective Campaign for Disney’s Marvel Retail Integration, Best Integrated Campaign for YouDo App (TaskRabbit analog), Best Campaign for Ferrero Rocher, and ADCR and Best YouTube Branded Content for Raffaello (2018) by producing exceptional campaign results. - Constructed IOT brand of Smart Home Security and conducted marketing launch, selling40K gadgets in 3 months.- Designed “Mom, I’m a Gamer” campaign for mobile carrier Yota Telecom, boosting brand awareness from 15% to 27% and establishing company in European Esports market.- Tripled paid users to 20M for Yandex Music (largest music download App in Russia, competitive withApple Music) through devised integrated campaigns and SMM activities and collaborations.- Consulted, advised, and designed tech startups, establishing businesses in US Market. Included retail and tech companies Zinvo, Coub, SnarkArt, and fintech app Qooore.

Moscow, Moscow, Ru

http://firmafamily.comWon crucial creative pitches and created award-winning advertising materials. Designed layouts, videos and integrated digital campaigns for a variety of high-profile clients.

New York, Ny, Us

Led and crafted ad campaigns for international and local businesses. Supervised creative team to develop campaigns from ideation through post-production. - Completed executive training at BBDO University in Paris (usually only reserved for executives) by winning 4 pitches in a row.- Developed campaign for TRUST Bank starring Bruce Willis, increasing brand awareness by 27%. Overall number of applications for loans from individual customers was up by more than 40%.- Secured funding by winning BBDO Russia’s first CRM pitch to Baltika, saving 27 jobs.- Awarded 5 out of 8 International Creative Workouts (innovative challenges lasting 48 hours each where 5-10 teams pitch for the same campaign) by developing Frito Lay's international platform idea that lasted 5 years and became benchmark in PepsiCo.

London, Greater London, Gb

- Created award-winning print for Subaru and Black Square Theatre advertising using hand drawing. - Boosted accounts, including Coca-Cola, Subaru, and Fanta, and contributed artwork to several Coca-Cola Campaigns, growing significantly by 26% in Q3 of 2010.- Won Moscow International Festival's Print Award for "Black Square Theater" and Moscow International Festival's Print Award and White Square International Festival for "Subaru" by delivering high-quality work.

Ba, Graphic Design And Visual Communications, General

Master Of Arts - Ma, Graphic Design

College