Tommy Petrov work email
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Tommy Petrov personal email
Solving IP challenges in Generative AI. Entrepreneurial creative with proven leadership ability, business insight, and artistic talent. Thought leader specializing in branded content, original narratives, and strategy development for tech companies. Passionate about results-driven marketing, GTM, campaign production, process development, organization design, experience design, AR/MR production, and Generative AI. Creative Leadership | Digital Marketing | GTM Strategy | BrandingProduct Design & Strategy | Brand Campaigns | Video Production | Augmented RealityMixed Reality | AI | Integrated Marketing |
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Co-Founder, CeoCopysight AiUnited States
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Co-FounderStealth Startup Mar 2024 - PresentMountain View, Wy, Us -
Tech Creative DirectorMeta Sep 2022 - Aug 2023Menlo Park, Ca, UsPioneering the Metaverse in AR/MR as Creative Director at Reality Labs in the Creative Engineering team. Leading technical artists and 3D artists, and engineers building first-of-a-kind MR Games and experiences as building blocks of Metaverse.• Delivering multiple Technical Demos of MR experiences and spacial design systems internally and for partners.• Led and guided a team of tech artists and 3D designers, and engineers through all phases of XR development.• Provided Creative Direction and gave feedback to the team and external vendors in MR Games development.• Provided GTM strategy, including industry/market and available research. -
AdvisorFree2Shred Apr 2022 - Aug 2023First Social map of hidden Street Sports Art.Advising and supervising the Free2Shred team on product strategy, NFT, Augmented Reality implementation, community marketing, and fundraising. Skateboarding, rollerblading, BMX and other alternative street sports are improvisational and situational physical art forms. It deserves to be treated as the most beautiful and precious artwork that only lasts a heartbeat. We believe that everyone has the right to monetize their passion and make money doing what they love. -
Creative DirectorSnap Inc. Jan 2020 - Jun 2022Santa Monica, California, UsSnap AR, Spectacles, Global Business MarketingDirect multicultural team of 13 creatives and helped to build global team expansion. Develop Marketing campaigns, world lenses, and shopping AR experiences in partnership with engineers and Lens designers to engage the Snap community. - Launched most quotable and efficient campaigns for Spectacles 3 and New Generation Spectacles by working directly with AR contributors’ community.- Led creative direction of Snap Partner Summit 2020-2021 (most important annual event for partners and community), showing the most advanced tech announcements for Camera Platform, receiving high benchmark engagement and industry-leading reviews in the press, and delivering 1 of marketing organization’s most impactful efforts.- Delivered first-of-kind Snap AR Brand Platform targeted at creative community, increasing number of engaged and loyal audiences quarterly to 250K+ creators and 2.5M community lenses. - Launched new generation of Spectacles (GTM strategy and Creative campaign), designing first-of-a-kind co-creation strategy with Creators’ community and getting devices for 1K best-of-the-best AR contributors. Pushed Snap leadership in AR. - Built benchmark B2B campaign "Meet Snapchat Generation" in 2020, resulting in most efficient B2B campaign in 2 years in the raw. - Designed first AR e-Commerce company initiative for holiday season of 2021, generating $12M of incremental Revenue for ad business and priceless customer learnings of innovative AR commerce. -
Voting Member, Interactive Media Group.Academy Of Television Arts & Sciences Aug 2019 - May 2022North Hollywood, Ca, UsVoting and national active Member of the Academy of Television Arts and Sciences (The Emmy's) - Interactive Media Peer Group. -
Co-Founder, Chief Creative OfficerDada Agency May 2013 - Dec 2020Москва, Москва, RuRepresented multi-million-dollar accounts, such as Disney, Nivea, Reebok, Diageo, Bacardi, and JTI. Devised campaigns from concept through production to create growth for Tech Startups and Fortune 500 Companies. Conducted user experience research and product design process in Digital department.- Grew business by 400% over three years by boosting pitch rate of agency to 62% (industry average is 20%).- Increased team from 3 to 45 through effective hiring and great culture, serving top advertisers internationally. - Awarded EFFIE for Most Effective Campaign for Disney’s Marvel Retail Integration, Best Integrated Campaign for YouDo App (TaskRabbit analog), Best Campaign for Ferrero Rocher, and ADCR and Best YouTube Branded Content for Raffaello (2018) by producing exceptional campaign results. - Constructed IOT brand of Smart Home Security and conducted marketing launch, selling40K gadgets in 3 months.- Designed “Mom, I’m a Gamer” campaign for mobile carrier Yota Telecom, boosting brand awareness from 15% to 27% and establishing company in European Esports market.- Tripled paid users to 20M for Yandex Music (largest music download App in Russia, competitive withApple Music) through devised integrated campaigns and SMM activities and collaborations.- Consulted, advised, and designed tech startups, establishing businesses in US Market. Included retail and tech companies Zinvo, Coub, SnarkArt, and fintech app Qooore. -
Creative DirectorFirma Agency Feb 2012 - Jun 2013Moscow, Moscow, Ruhttp://firmafamily.comWon crucial creative pitches and created award-winning advertising materials. Designed layouts, videos and integrated digital campaigns for a variety of high-profile clients. -
Art DirectorBbdo Worldwide May 2010 - Apr 2012New York, Ny, UsLed and crafted ad campaigns for international and local businesses. Supervised creative team to develop campaigns from ideation through post-production. - Completed executive training at BBDO University in Paris (usually only reserved for executives) by winning 4 pitches in a row.- Developed campaign for TRUST Bank starring Bruce Willis, increasing brand awareness by 27%. Overall number of applications for loans from individual customers was up by more than 40%.- Secured funding by winning BBDO Russia’s first CRM pitch to Baltika, saving 27 jobs.- Awarded 5 out of 8 International Creative Workouts (innovative challenges lasting 48 hours each where 5-10 teams pitch for the same campaign) by developing Frito Lay's international platform idea that lasted 5 years and became benchmark in PepsiCo. -
Creative Art DirectorSaatchi & Saatchi Sep 2008 - Jun 2010London, Greater London, Gb- Created award-winning print for Subaru and Black Square Theatre advertising using hand drawing. - Boosted accounts, including Coca-Cola, Subaru, and Fanta, and contributed artwork to several Coca-Cola Campaigns, growing significantly by 26% in Q3 of 2010.- Won Moscow International Festival's Print Award for "Black Square Theater" and Moscow International Festival's Print Award and White Square International Festival for "Subaru" by delivering high-quality work.
Tommy Petrov Skills
Tommy Petrov Education Details
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Holon Institute Of TechnologyGeneral -
Ukrainian Academy Of PrintingGraphic Design
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Yemin Orde Youth VillageCollege
Frequently Asked Questions about Tommy Petrov
What company does Tommy Petrov work for?
Tommy Petrov works for Copysight Ai
What is Tommy Petrov's role at the current company?
Tommy Petrov's current role is Co-Founder, CEO.
What is Tommy Petrov's email address?
Tommy Petrov's email address is pe****@****nbox.ru
What schools did Tommy Petrov attend?
Tommy Petrov attended Holon Institute Of Technology, Ukrainian Academy Of Printing, Yemin Orde Youth Village.
What are some of Tommy Petrov's interests?
Tommy Petrov has interest in Children, Civil Rights And Social Action, Education, Arts And Culture, Health.
What skills is Tommy Petrov known for?
Tommy Petrov has skills like Art Direction, Creative Direction, Art, Graphic Design, Brand Development, Brand Management, Logo Design, Creative Strategy, Leadership, Web Design, User Interface Design, Advertising.
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