Tommy Proffitt Iii Email & Phone Number

Richmond, Virginia, United States

Richmond, Virginia, United States

• Write copy for real estate blogs, social media posts, and other content types.
• Research the real estate industry daily to help develop insights.
• Conceptualize hyper relevant content topics for publication each week.

• Develop strategies and efforts in a manner that supports campaign efficiency, execution and success
• Utilize data automation platform to manage all marketing automation flows and logic; as well as provides ongoing support for and maintenance of marketing automation campaigns
• Help develop training materials and documentation that pertain to campaign automation and campaign strategy
• Manage quality assurance for campaign development and deployment. Lead post-deployment quality control team
• Provide process and campaign strategy feedback and input to creative, analytics, and account team groups, in addition to the operations team
• Build and quality control nurture and engagement marketing flows

• Served as subject matter expert for various departmental strategies, tools, and processes
• Collaborated with members of the department on new initiatives, including the exploration of marketing automation platforms
• Worked closely with director of product strategy to design, test, and deploy beta partners in a marketing automation platform
• Managed beta partners executing on new automated campaign flows
• Met regularly with directors and senior leadership on campaign performance, challenges, and opportunities
• Created documentation and collaborated to create process around new automated campaign development and deployment

Richmond, Virginia Area

• Understand and execute on all aspects of client marketing strategy
• Review creative deliverables for accuracy according to campaign strategy
• Research solutions for any issues that arise during campaign deployment
• Compile data processing instructions and review data to ensure contracted quantities are being met
• Manage campaigns from start-up through shut-down
• Collaborate with internal facing and external facing team members to ensure client strategy is clear and executed precisely

Ashland, Virginia

• Oversee electronic communication flow from the admissions office to prospective students
• Collaborate with senior admissions staff to develop effective online communication strategies
• Develop, plan, and maintain calendar of office to student marketing
• Develop and execute social media strategies for student outreach
• Execute prospect management strategies through CRM utilization

Ashland, VA

• Recruited, interviewed, and evaluated students from the mid-Atlantic and across the U.S. to attend Randolph-Macon College
• Developed and maintained an online social presence for the Admissions Office on Facebook and Zinch.com
• Wrote and evaluated copy for mass e-mails and admissions marketing campaigns
• Implemented new strategies, such as video interviews, to entice high school juniors and seniors to request information

Richmond, Virginia Area

• Converted station audio files from mono to stereo using Adobe Audition
• Transcribed copy for advertisements
• Voiced on-air spots for advertisements and when needed for morning show
• Assisted with live broadcast set-up

Richmond, Virginia Area