Tommy Proffitt Iii Email & Phone Number

Richmond, Virginia, United States

Richmond, Virginia, United States

• Write copy for real estate blogs, social media posts, and other content types.• Research the real estate industry daily to help develop insights.• Conceptualize hyper relevant content topics for publication each week.

• Develop strategies and efforts in a manner that supports campaign efficiency, execution and success• Utilize data automation platform to manage all marketing automation flows and logic; as well as provides ongoing support for and maintenance of marketing automation campaigns• Help develop training materials and documentation that pertain to campaign automation and campaign strategy• Manage quality assurance for campaign development and deployment. Lead post-deployment quality control team• Provide process and campaign strategy feedback and input to creative, analytics, and account team groups, in addition to the operations team• Build and quality control nurture and engagement marketing flows• Serve as a subject matter expert for all automated marketing flows, campaigns, product strategy, and marketing automation platforms• Manage and work within marketing technology platforms to regularly monitor and measure program effectiveness, and report to operational leadership• Assists with the implementation of a marketing automation platform• Help serve as a liaison between ALR and marketing automation platform CSRs• Create and maintain accurate and complete process documentation• Develop and maintain training materials and provide training as needed on an ongoing basis to ensure client satisfaction and performance• Continuously evaluate and suggest process improvements to expedite production • Provide strategic feedback based on platform and workflow capabilities to mid-level and senior leadership• Establish a range of automated marketing campaigns based on various criteria• Implement testing methodologies within all elements of email marketing to improve and optimize conversion rates• Develop and manage testing scripts and testing execution in order to enhance automated flows and develop new campaigns• Act as support for operations team during heavy deployment timeframes to help optimize campaign launches

• Served as subject matter expert for various departmental strategies, tools, and processes • Collaborated with members of the department on new initiatives, including the exploration of marketing automation platforms• Worked closely with director of product strategy to design, test, and deploy beta partners in a marketing automation platform• Managed beta partners executing on new automated campaign flows• Met regularly with directors and senior leadership on campaign performance, challenges, and opportunities• Created documentation and collaborated to create process around new automated campaign development and deployment• Continued to manage a diverse book of 25+ partners through their deployment of campaign components

Richmond, Virginia Area

• Understand and execute on all aspects of client marketing strategy• Review creative deliverables for accuracy according to campaign strategy• Research solutions for any issues that arise during campaign deployment• Compile data processing instructions and review data to ensure contracted quantities are being met• Manage campaigns from start-up through shut-down• Collaborate with internal facing and external facing team members to ensure client strategy is clear and executed precisely

Ashland, Virginia

• Oversee electronic communication flow from the admissions office to prospective students • Collaborate with senior admissions staff to develop effective online communication strategies • Develop, plan, and maintain calendar of office to student marketing • Develop and execute social media strategies for student outreach • Execute prospect management strategies through CRM utilization

Ashland, Va

• Recruited, interviewed, and evaluated students from the mid-Atlantic and across the U.S. to attend Randolph-Macon College• Developed and maintained an online social presence for the Admissions Office on Facebook and Zinch.com• Wrote and evaluated copy for mass e-mails and admissions marketing campaigns• Implemented new strategies, such as video interviews, to entice high school juniors and seniors to request information

Richmond, Virginia Area

• Converted station audio files from mono to stereo using Adobe Audition• Transcribed copy for advertisements• Voiced on-air spots for advertisements and when needed for morning show• Assisted with live broadcast set-up

Richmond, Virginia Area