Experience Highlights- Provided creative direction, design, development and production leadership to Trace Wearables, a personal security product with an accompanying application, the Trace App. Other responsibilities:- Founded this design and product development company to realize product ideas and inventions primarily in the growing market of wearable technology. Use ingenuity, passion and eye for design to conceptualize and produce modern, sophisticated and relevant products. - Drove product from initial ideation through to execution and completion. Define product strategies, product vision, roadmaps, project plans and requirements. - Shape the company’s branding strategies and marketing messaging and execution on both the global and regional scale to position, message and launch products. Maintain and advance the company’s brand globally in conjunction with product development, marketing and strategy initiatives. - Work cross functionally across product strategy, product engineering, marketing and business development to identify, quality and prioritize new product opportunities for select markets and geographies. - Develop concepts and execute designs by implementing graphics and layouts for product illustrations, company logos, packaging, print ads, sell sheets, brochures, catalogs, tradeshow signage, video, animations, websites and web banners.

Experience Highlights- Strategically created product lines to appeal to low, mid and high end consumer markets. Successfully conceptualized, designed and developed products while maintaining excellent product cost accounting metrics.- Developed and delivered effective, differentiated brand messaging at the right. Stimulated demand and purchase decisions. Integrated multimedia strategy for the brand including online, print, digital and social. Other responsibilities:- Create innovative and high quality vaporizer product designs with the global customer in mind. Use ingenuity and innovation in integrating different heating technologies into the design and corresponding apps for value added user experience. - Perform concept generation, refinement and delivery of final design data to develop prototypes. Develop color, material and finish variations. Create image boards that reflect design criteria, goals, competitive analysis, design trend and inspiration as well as visually compelling presentations. - Lead a variety of creative branding initiatives such as content development, communications and events, brand presentations, guideline development, creative production, print fulfillment and video promotion materials. - Manage end-to-end development of packaging designs and promotional items including photo shoots and 3D renders. Design content, version layouts and run quality control checks of all assets prepared for hand-off, ensuring that assets are compatible with company standards related to visual style/branding guidelines.- Create, monitor and execute online and social media strategy, positioning the brand as industry leaders and growing the online

Experience Highlights- Guided design of a complete line of early learning toys through concept, experience definition, product design, product development and packaging. Products notably worked with popular licenses such as Talking Friends, Disney as well as Pleasant Goat and Big Big Wolf.- Developed product plans for DUO toys collaboratively with Discovery Bay Games and contributed to the management of plan execution throughout the product lifecycle. - Built a strong working relationship with EB Brands and successfully developed the RC Extreme Hero Iron Man toy.- Created Made For iPhone/iPad/iPod (MFI) products in partnership with Disney, Hasbro, Marvel and other world class companies. Other responsibilities:- Generate innovative design solutions for a wide range of products and applications appealing to different markets including early learning toys, app-based accessories as well as vaporizers. - Ensure accomplishment of company and client business priorities and long term strategic initiatives while representing consumer-centric thinking and an excellent aesthetic sensibility for complex design challenges. - Develop presentations that include research summaries, sketches, scenarios, methods, models and functional prototypes to explain the design process and outcomes. Develop 3D drawings and technical specifications for concept propositions for rapid prototyping and for communicating design intent to marketing, operations and other internal stakeholders- Translate consumer needs and product requirements with a packaging design that deliver an incredible product experience.

- Design user-centered, responsive and standards-compliant websites and related communication vehicles for local and international clients. Websites developed include www.b-and-a.info, www.chinaglobalcircuit.com and www.chinamtech.com, among others. - Perform concept exploration, including mood boards, drawing, sketching, analyzing market and competitors, conducting research for the design, and then executing the concept into a refined design for client presentation.- Work with clients’ teams for package development and design to understand specific product attributes. Establish good working relationships with customers and their product development team members.

- Created best in class designs that addressed strategic business objectives for brand marketing efforts. Understood business objectives and strategy and utilized knowledge to create designs with proper tone, messaging and design. - Inspired and guided packaging designs that incorporated human-package interface, relevant market and design trends and the competitive landscape. Maintained integrity of brand across all aspects of external and internal projects.- Directed and/or assisted with video and photo shoots and as well as story boarding and art direction prior to shoot. - Proactively partnered with and communicated with sales team to create communication pieces to help them with their specific needs such as email, tradeshow and sell sheets. - Owned day-to-day management of projects to ensure deadlines are met. Prioritized projects and allotted the correct use of time based on urgency, priority and importance.

- Executed comprehensive product design and packaging projects for the company’s wide range of product lines for international companies including Disney, United Labels, Avon and Petsmart. Product lines include baby accessories, pet toys, stationeries and online gaming sites. - Created world-class consumer product experiences that generated business value and drove projects from ideation to execution. Translated consumer needs, brand identity attributes, contextual imagery and visual direction into functional and brand-targeted product experiences.

Experience Highlights- Developed games for major industry players including Sony’s PlayStation I & II. Likewise developed several games and their short animations for Sega. - Played key role in the setup and development of the organization’s sister company, CG Carrozzeria. Trained the newly established company’s 30 personnel in computer graphics production. Supported the company which successfully grew from 30 to 100 designers and creating 3D animations for the same client for more than 10 years. Other responsibilities:- Pushed boundaries, influenced strategy and made a strong impact on design project execution and quality. Provided clients with responsive graphic designs in various mediums that locked in on user needs and company priorities. - Executed design work with a high level of polish for game development, short game animations, short movies, website development, architectural perspective renders, product development and rendition, commercials, company portfolios, interior design and company logos. Likewise created brochures, catalogs, flyers, and other form of advertisements for company marketing activities. - Continuously developed user manuals and tutorials for latest versions of software developed.