In my role as a Lecturer, I have the opportunity to share my expertise and experience with students at the school. My first course as a lecturer at COOKED F&B Business School is the "F&B Customer Persona", which was released on Dec 15, 2022. In this course, I will teach F&B business owners and marketer how to identify and understand the needs, behaviors, and preferences of their customers in order to create targeted marketing campaigns and improve their overall business operations.

Overseeing the digital marketing efforts of the school and teaching courses on F&B marketing and operations to brand owners. COOKED F&B Business School is the first business school in Vietnam focused on providing courses in these areas.

- Manage and take full responsibility for all digital marketing activities, including growth hacking services to increase traffic to the website, collect leads, conversion events, courses sales.- Define marketing strategies and implement plans toward investor and BOD’s KPIs.- Lead content team to support all marketing channels, visual and copywriting to ensure the brand’s identity while attracting new customers.- Lead project “Her Academy” successfully with members from international teams: Developer, Tech, UI/UX to work under tight deadlines and pressures.- Lead project "Her Shop" https://shop.her.vn to create an all-in-one shopping experiences and bring all the best products to asian women, from all the women-founded businesses in the area.

Lead the Marketing team of BeinCrypto in Vietnam. Lead experiments to grow the fanbase, engagement rate, and conversion rate on social media (8k fans on Facebook, 7k members on Telegram and Tiktok channel).- Develop marketing plans and cross-department workflows - measure the success of every social media campaign.- Communicate with industry professionals and influencers via social media to create a strong network.- Administrate the schedule and publishing of high-quality, regular content on social networks.- Work closely together with other departments: operation, sales, editorial, design... from the global team (we have websites in 18 countries with more than 500 team members all over the globe)

- Manage and take full responsibility for all marketing activities of the company, both domestic and international market.- Define marketing strategies to support the company’s overall strategies and objectives, including sales and sites expansion.- Design and coordinate promotional campaigns, PR and other marketing efforts across channels.- Build a highly efficient team of marketing professionals.- Liaise with other departments to guide a unified approach to customer service, distribution, etc.

Manage and control all marketing activities including:- Social media management, market research & insight analyzation, brand image management, SEO, content creation.- Define quarterly plans and strategy, developing, implementing, and evaluating each advertising promo- tion programs.- Co-ordinating marketing campaigns with sales activities to boost profits.