Lead Copy for Biogen Idec’s multiple sclerosis franchise including the launch of Tecfidera (dimethyl fumarate) for managed markets audience• Pieces included Formulary Kit, MMR Field Talking Points for Account Managers (AMs) and Business Relations Managers (BRMs), BRM presentation and leave behind, Contracting Talking Points for AMs, Annotated PI• Audiences included formulary decision makers (Pharmacy Directors and Medical Directors at Health Plans and PBMs, P&T Committee members), healthcare professionals, including neurologists, and specialty pharmacistsWrote value proposition content for Tecfidera in advance of OPDP commentsWrote copy for and participated in strategy of Avonex (interferon beta-1a), Tysabri® (natalizumab), Tecfidera, and Franchise brandingManaged all freelance writers (2-3) and one full time writer• Assigned and quality controlled work• Communicated with account that internal and external directives were being met• Monitored copy hours in relation to job budgetsWorked with account, art, editorial, and project management to make sure short- and long-term goals for individual projects and overarching campaigns remained on target from a creative perspective

Wrote slide decks, brochures, resource guides, interactive programs for Biogen Idec’s multiple sclerosis franchise:• Avonex Pen and titration label updates• Tysabri Stratify JCV label updateAudiences included formulary decision makers (Pharmacy Directors and Medical Directors at Health Plans and PBMs, P&T Committee members) and healthcare professionals, including neurologistsWrote stimuli deck and participated in message testing for Tecfidera; audience included National and Regional Pharmacy Directors)

Wrote slide decks, patient brochures, playbooks, and a variety of print pieces for managed care programs• Audiences included Health Plan Pharmacy Directors, Medical Directors, and Sales and Marketing professionals, as well as physicians• Accounts included Merck’s diabetes franchise and Pfizer’s Relpax® (eletriptan HBr)Created client presentations centering on value-based insurance designs and accountable care organizations

Freelanced for the following companies:• Sleep Dynamics – researched and wrote copy for company website: www.sleepdynamics.com • LBi – wrote copy for interactive e-details for Bristol-Myers Squibb Company’s HIV portfolio• Mosaic Managed Markets – wrote slide decks, patient brochures, playbooks, and a variety of print pieces for managed care programs

Wrote copy for slide decks, patient brochures, playbooks, and a variety of print pieces for managed care programs• Audiences included Health Plan Pharmacy Directors, Medical Directors, and Sales and Marketing professionals, as well as physicians• Wrote educational pieces for pharma companies explaining the role of brokers, employee benefit consultants, labor unions, employers, and coalitions

Provided strategy and wrote content for all closed-loop marketing (CLM) initiatives for in-house tablet PC application, as well as proprietary applications (Proscape, Exploria, and Merck’s MyCall) from the request-for-proposal and pitch stages to platform launch Managed the day-to-day operations of scientific services department, including: assigning new jobs to writers based on availability and therapeutic expertise; hiring and overseeing freelance medical directors, medical writers, and medical editorsOversaw the editorial department and components of individual projects related to health care and medical education: Responsibilities included: • Editing a wide array of interactive programs, slide presentations, and executive summaries for grammar, product accuracy, and format consistency, as well as fact checking clinical information in preparation for both internal and med legal review• Back referencing and annotating PDFs from incomplete kits received from client Initiated a program whereby all medical references are requested and tracked through the company’s intranet Initiated a program whereby all the company’s medical references are housed on the company’s intranet and searchable similar to PubMed

Oversaw the editorial department and components of individual projects related to health care and pharmaceutical advertising for a variety of accounts. Responsibilities included: • Coordinating and facilitating editorial workflow • Working with Traffic and Accounts to forecast work volume; hiring and overseeing freelancers as needed • Editing slide presentations, sales aids, slim jims, journal ads for grammar, product accuracy, and format consistency, as well as fact checking clinical information • Participating in conference calls with the client to discuss content changes and MLR guidelines • Participating in start-up meetings and projecting feasible timelines and hours for budgetary purposesDesigned a system whereby all annotating is done electronically by copywriters and delivered to clients as such, and designed a database to store such referencesCreated a house style guide in addition to brand-specific style guides for each account

Oversaw the editorial departments for both Synapse Medical Communications (promotional) and SciMed (continuing medical education). Accounts for Synapse included Bristol-Myers Squibb’s Abilify (aripiprazole) for treating bipolar mania, Merck’s Merck’s Gardasil [Human Papillomavirus Quadrivalent (Types 6, 11, 16, and 18) Vaccine Recombinant] and Zostavax (Zoster Vaccine Live), Bayer HealthCare’s Nexavar (sorafenib) for treating renal cell carcinoma, Medpointe Pharmaceutical’s Astelin (azelastine hydrochloride) for treating rhinitis, and ); Daiichi Sankyo’s Benicar (olmesartan medoxomil) for treating hypertension. Accounts for SciMed included Bristol-Myers Squibb’s Abatacept (CTLA4Ig) for treating rheumatoid arthritis, Genentech’s Rituxan (rituximab) for treating non-Hodgkins lymphoma, Merck’s Fosamax (alendronate sodium) for treating osteoporosis, and NitroMed’s BiDil (isosorbide dinitrate/hydralazine) for treating heart failure in African Americans. Responsibilities included: • Coordinating and facilitating editorial workflow for both sides of the company • Working with Operations and Accounts to forecast work volume; hire and oversee freelancers as needed • Editing slide presentations for grammar, product accuracy, and format consistency, as well as fact checking clinical information • Participating in conference calls with the client to discuss content changes • Editing and fact checking monographs for grammar, product accuracy, and readability • Cold reading and slugging monographs when flowed into newsletter or journal layout • Participating in start-up meetings and projecting feasible timelines • Creating comprehensive style guides for slide presentations, newsletters, and CD-ROMs

Oversaw the editorial components of individual projects related to health care and medical education for a variety of accounts owned by Pfizer Inc. including Detrol LA (tolterodine) for overactive bladder, Camptosar (irinotecan) for colorectal cancer, Geodon (ziprasidone) for bipolar mania, Lyrica (pregabalin) for neuropathic pain and epileptic seizures, Rebif (interferon beta-1a) for multiple sclerosis, Viagra (sildenafil) for erectile dysfunction, and indiplon for insomnia. This entailed:• Editing physician slide-decks for grammar, product accuracy, and format consistency, as well as fact checking clinical information• Working as an active member of the program direction team, following the agreed upon time line that is jointly developed• Creating new slides or materials as needed by client or physician• Editing all program components and postmeeting summariesWrote and edited proposals, abstracts, needs assessments, literature reviews, and outlines for CME programsPrepared components for and answer questions at review committee/med-legal reviewReviewed new issues of The New England Journal of Medicine, JAMA, the Journal of Clinical Psychiatry, and the Pink Sheet for content relevant to therapeutic areas and/or programs on which the company was workingChecked daily headlines for news relevant to the pharmaceutical industryOversaw Editorial Assistants in obtaining reprints and permissions