Delivering digital transformation for our clients, by leading the development of digital planning, strategy, measurement and executional best practice. The role for both myself and my team is two-fold: to deliver best in class centralised digital activation; and to govern and support our local market teams across the region.

Leading the digital performance team at OMD EMEA; consisting of more than one hundred Search, Social, Affiliates/Lead Gen and Programmatic specialists. I was ultimately responsible for the integration and strategic activation of digital services across the client base.Key clients included Uber, Renault, Nissan, EasyJet, PepsiCo, McDonald's and Disney.

Leading the digital media department at 360i Europe, managing a team of specialists across Paid and Organic Search, Affiliate Marketing, Display, Programmatic and Paid Social. My key responsibilities included new business, developing our clients' digital strategies and evolving the agency's integrated offering. We specialised in the Finance, Travel and Retail industries, delivering campaigns across EMEA and beyond. Some of our key clients included TSB, E.On, Converse, GoCompare, Camelot and Eurostar.This role sits on the leadership team, reporting to the CEO.

(Formally known as STEAK)Delivering branded, multi-channel, integrated global campaigns. We provide innovative, digital-centric solutions to meet business objectives across the most competitive digital markets; including travel, finance and retail.

UK SEO Manager - responsible for all UK properties within the Aol Network; in addition to The Huffington Post UK.Covering all aspects of optimization including on-page factors, information architecture, content strategy, inbound marketing and link building.

Analytics:Development and re-definement of UK keyword research methodology and targeting strategy using advanced KWR tools and KPIs including Rankings, Marketshare and Analytics software.Handbuilding Social Media monitoring tools using API functionality for interfaces such as Twitter and Facebook.SEO performance analysis using external link acquisition metrics to map value-added over time.SEO:On-site optimisation including domain architechture improvements, internal link strategy and content development.Building high value inbound links based on KWR and search engine visibility; in accordance with business goals and targets. The implementation of findings from Webmaster Tools and Analytics in relation to site performance opportunities.