Tom Newbald Email and Phone Number
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Influential and results orientated leader, specialising in high growth and turn around retail businesses. Experienced in all aspects of sales and marketing having overseen annual marketing budgets in excess of £8m. Comfortable working with founders and shareholders. Highly motivated by commercial challenges, thriving in fast paced, entrepreneurial environments.
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Chief Marketing OfficerZoeva Gmbh Feb 2024 - PresentUnited Kingdom -
Chief Executive OfficerJersey Hemp Oct 2022 - Oct 2023Jersey -
Chief Executive OfficerSwycha Sep 2021 - Oct 2022Jersey
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Chief Executive OfficerGardening Direct Limited Jan 2019 - Jun 2021JerseyTasked with turning around a large direct mail business, who specialised in growing and sending plug plants by post. I implemented an organisational and digital transformation which led to the businesses marketing database being sold to YouGarden/Kester Capital in June 2021. I oversaw operations during the COVID pandemic when consumers turned online to purchase gardening products, ultimately turning a loss making business profitable on a turnover in excess of £10m.> Overall responsibility for a team of over 40 employees working across 3 nurseries, head office and an in-house call centre. Total annual turnover c£10m.> Over a two year period consolidated 3 brands (Jersey Plants Direct, Rainbow Flowers & Gardening Direct) to Gardening Direct.> Management of the closure of the company and the sale of the business to a UK competitor.> Total ownership and financial re-structure in February 2019, working with creditors and shareholders on business strategy and funding.> Complete systems overhaul during 2019 moving the business off legacy systems to Magento and implemented new back office systems.> Total offline and online marketing overhaul. Media buying with The Specialist Works, catalogue and print ads design with Paper & Pixels and database segmentation and analysis with More2.> Search, affiliate and social marketing in-house under my direction.> Developed NPD strategy and procured new product ranges to broaden appeal to a wider audience.> Strategic partnerships with Saga, Wilko, Robert Dyas and 3rd party sales via Amazon & eBay.> Call center outsourcing and systems integrations in December 2020, considerable cost savings vs FTEs and seasonal staff employed locally. -
Marketing DirectorFeelunique.Com Jul 2011 - Nov 2018JerseyAccountable for defining and implementing the global marketing strategy across all geographies and marketing channels. Part of the Executive Management Team, reporting directly to COO. Feeluniue was sold to Sephora for £132m in July 2021.> Global responsibility for customer acquisition and retention through digital and ATL marketing channels.> Responsible for a team of 25 via 5 direct reports. Managing and motivating teams in multiple locations, recruitment / team building & conflict management.> Overall responsibility for planning and budgetting . 2016/17 marketing budget of £8.5m.> Key member of the Executive Management Team during high growth period, reporting to the COO, working collaboratively with our CTO, Commercial Director, Operations Director & other members of the Executive Team.> Instrumental in helping to establishing feelunique as Europe’s largest online beauty retailer with an annual turn over of +£55m and growth +25% YOY.> Digital Marketing – PPC, SEO, Paid Social, CSEs, Display & Affiliate marketing (voucher, cashback & content).> ATL – PR, TV (UK), London Underground & outdoor, 3rd party inserts, corporate partnerships, experiential marketing & print media.> CRM – Customer profiling & segmentation, Email marketing inc. responsive mobile design (marketing emails, lifecycle & transactional messages), print & onsite loyalty initiatives.> International – active in setting up digital marketing activities across the globe in Europe, Russia, Australia & the Nordics. Managed an International Team of 4 country managers. -
Online Marketing ManagerFeelunique.Com Jun 2010 - Jun 2011Jersey
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Online Development ManagerOgier Mar 2007 - May 2010 -
Associate DirectorE-Scape Interactive Limited 2006 - 2007Jersey, United Kingdom -
Emarketing ManagerHsbc Bank International 2005 - 2006Jersey, United Kingdom -
Emarketing AssistantTravel.Com.Au 2002 - 2005Sydney, Australia
Tom Newbald Skills
Tom Newbald Education Details
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Business & Tourism -
A-Level
Frequently Asked Questions about Tom Newbald
What company does Tom Newbald work for?
Tom Newbald works for Zoeva Gmbh
What is Tom Newbald's role at the current company?
Tom Newbald's current role is CEO | Marketing & eCommerce Specialist.
What is Tom Newbald's email address?
Tom Newbald's email address is to****@****que.com
What is Tom Newbald's direct phone number?
Tom Newbald's direct phone number is +4415347*****
What schools did Tom Newbald attend?
Tom Newbald attended Cardiff University / Prifysgol Caerdydd, Sherborne School.
What skills is Tom Newbald known for?
Tom Newbald has skills like Marketing Communications, Google Analytics, Marketing Strategy, Email Marketing, Affiliate Marketing, Content Management, Seo, Ecrm, Prince2, Ppc, Online Advertising, Digital Strategy.
Who are Tom Newbald's colleagues?
Tom Newbald's colleagues are Joanna Stronach, Franziska Strodel, Oliver Gothier, Ridita Rahman, Tatiana Riedel, Dirk Wolfram, Christin Hilgarth.
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