Digital Marketing Manager
CurrentProduces engaging content, including photos, graphics, copywriting, e-mail newsletters, SEO blog posts & product landing pages for a luxury consumer niche market (fine writing).Grew the company’s e-mail list to 40k subscribers with high engagement of 28% unique open rate, 5.3% click-through rate.Created company social media accounts (@goldspotpens) on Facebook, Instagram, Twitter, Pinterest & YouTube and grew these outlets to a combined 18k followers & counting.Manages in-house and freelance professionals to produce graphics and photographs for website listings and printed marketing materials, including a 40-page annual print catalog sent to 50k recipients.Led the migration from old order management system (Monsoon Stone Edge) to a multi-channel platform (Sellercloud) that incorporates Amazon Marketplace, eBay, Walmart, Jet, and Pricefalls sales channels. Migrated Goldspot.com from a Spree cart to Shopify platform.Analyzes and monitors sales, engagement rates, conversions and effective ROI on PPC, social media ad spending, and display advertising. Stays on top of the latest technology and digital marketing tools.