Tom O'Hara Email and Phone Number

(Initially as maternity cover Jul 2022 -Aug 2023)• Project managing the development of a new website• Producing biannual 'Galapagos Matters' magazine, including commissioning and writing articles, proofreading and editing, and overseeing print and distribution• Organising in-person and online events, including annual Galapagos Day at the Royal Geographical Society, and liaising with high-profile speakers• Content creation and graphic design, including writing blog articles, designing event collateral and writing appeal letters • Video editing, including translation and subtitling in both English and Spanish• Managing Facebook Ads and Google AdGrants campaigns, including creative, budgets and reporting• Overseeing all digital marketing activities, including social media, email marketing, SEO, online shop and blog articles• Line managing the Communications & Marketing Officer• Managing the communications budget and developing communications plans and strategies

• Developed and implemented a new SEO and content marketing strategy that resulted in a thirtyfold increase in organic traffic over four years and established the website as a key driver of new business.• Management of Google Ads PPC campaigns, including budgeting, ad creative and conversion optimisation.• Management of company social media accounts and paid social, including Facebook retargeting campaigns.• Management of email marketing campaigns, including design, data management, segmentation, personalisation and automation.• Copywriting and proofreading for digital and print communications.• Writing press releases, including a campaign that was picked up worldwide by media including the Daily Telegraph, Condé Nast Traveler and National Geographic.• Working with external web developers to implement ongoing improvements to our website.• Liaising with designers and mailing houses on brochure production and print campaigns.• Regular reporting on marketing performance to senior management.• Representing the company at events and consumer shows.

• Responsible for all aspects of email marketing, including strategy, design and production, data management, segmentation and personalisation, as well as regular analysis and reporting to management• Development and maintenance of search engine-friendly website content, including imagery, hotel and destination copy, blog articles and marketing campaigns• Social media strategy and management (Facebook, Twitter, Pinterest, Google Plus), including running paid ad campaigns, plus regular analysis and reporting• Closely involved in the tendering process for development of our new website, and consequently in managing external web developers and launching the new site in early 2014• Assisting in the design, development and production of brochures, direct marketing pieces, advertising, point of sale and event collateral, including creating artwork from scratch, setting up files and liaising with printers• Copywriting, proofreading and sub-editing for brochures, adverts and publications• Assisting in development of brand guidelines and ensuring that these are adhered to both inside and outside the company• Proficient in design software including Photoshop, Illustrator, InDesign and Quark Xpress, plus Dotmailer and Silverpop Engage email marketing platforms• Responsible for CSR and responsible tourism policies, including liaising with charity partners, helping hotels work towards sustainability certification, UK office initiatives e.g. energy efficiency, recycling and Fairtrade purchasing

• Contracting hotels, negotiating commercial terms and promotions and managing supplier relationships• Loading and maintaining contracts on in-house reservation system• Brochure production including product research, copy writing, proof reading and pricing• Carrying out competitor analysis and closely monitoring industry trends• Providing support to the reservations team with all product and pricing queries• Compiling and analysing sales figures, reporting regularly to the management team on performance• Liaising with the marketing department on all consumer and trade marketing campaigns and activity• Analysing internal processes and implementing changes where necessary• Developed and implemented company CSR and responsible tourism policy

• Key role in the implementation of new in-house reservation system across the business• Collating, checking and issuing client and travel agent invoices and travel documents• Processing reservations and ensuring all travel arrangements are booked correctly• Maintaining room allocations and inventory

• Checking bookings for accuracy and reconfirming travel arrangements for complex bespoke itineraries• Designing and issuing travel documents• Checking flight details and authorising ticketing• Making payments to hotels and suppliers• Client invoicing and credit control• Marketing input including proof reading and maintaining company Twitter account