Tomoko Noguchi Email and Phone Number

【Responsibilities】・ Manage 4 members of Digital hybrid team.・ Develop strategic plans based on digital and implement activities to accomplish the group's goal (Business sales and acquired leads).・Optimize website management and operations for product pages to enhance use experiencesn and achieve business objectives.・ Aquire potential leads and nurture prospective customers utilizing digital tools・ Applied PDCA cycle based on daily analysis data.・ Perform businesses in collaboration with advertising agencies and media companies.

【Responsibilities】・ Manage 8 members for both the Digital Experience team and the Digital Advertising team.・ Develop strategic plans and implement activities to accomplish the group's goal (Business sales and acquired leads).・ Progress management of performance and responsible for reporting to senior leaders.・ Applied PDCA cycle based on daily analysis data.・ Planed sales promotions utilizing digital advertising.・ Lead DX projects as a leader with a cross-functional team.・ Perform businesses in collaboration with advertising agencies and media companies.・ Drive business value through Adobe Marketing Cloud and GA【Selected Achievements】・ Increased +34% leads acquired and improved media cost-efficient 80% / YoY・ Increased +50% leads and +13% application rate via online by providing digital brochure・ Improved x3.0 acquisition rate of the prospect by developing a new CTA.

【Responsibilities】・Developed marketing communication design based on strategic targeting and digital media, like display, search and video, to achieve client’s KPI.・Optimized running campaigns to meet client’s KPI.・Analyzed campaign result data with statistical approach, built hypothesis and create a report with findings and insights to help client’s business success.・Developed and implemented PDCA cycle for resolving client’s marketing problem.・Created web contents and features for the best user experience to understand client's services or products.・Planed budget allocation for Amazon advertising products annual or quarter for a particular purpose.・Managed and implemented projects both global and Japan.・Acting as a team leader of hardline accounts team.

・Overall project planning, negotiation, production, client’s budget management, and advanced management.・Media plan development.・Advertising research, analysis, and reporting.・Experience with marketing support activities in a variety of industries, such as IT, cosmetics, the food service industry, and medical care.

・Overall project planning, negotiation, production, budget management, and advanced management.・Media plan development.・Advertising research, analysis, and reporting.

・Responsible for website update operations and new content development from design to coding and site-up.・Conducted communication and the like that obtained original files for web site production in English through e-mails and calls from US headquarters.

・Conducted website update operations and new content development from design to coding while coordinating with in-house departments.・Conducted directions to external production companies and the production of advanced management through projects.