As a skilled creative strategist, I leverage multi-disciplinary skill sets in comms theory, data analysis, and marketing strategy to inform and craft impactful creative. Integrating data-driven insights with a contemporary creative perspective, I keep the 'human' at the core of ideation for a 360 approach across all channels. At the core of my work is a belief that creativity, when combined with strategic thinking and an implicit understanding of market dynamics, can unlock new opportunities and drive sustained growth. Whether it’s leading a cross-functional team, developing multi-channel creative, or consulting on brand strategy, I am passionate about turning insights into action and helping brands thrive in today’s competitive landscape.Industry Experience:FMCG, F&B, culture, tech, luxury retail, tech, and beauty.Core competencies:Strategy, SMO (organic & paid), brand positioning, PR strategy, content production, press materials, creative ideation & direction, copywriting, crisis comms.
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StrategistVaynermediaSydney, Nsw, Au -
Creative StrategistVaynermedia Feb 2024 - PresentSydney, New South Wales, Australia -
Creative AssistantIzi Angus Feb 2023 - Oct 2023London, England, United KingdomAs a creative assistant, I have cultivated a distinct creative vision and an innate understanding of brand aesthetics. Throughout my practice, I have effectively translated brand visions into captivating imagery highly relevant for commercial social media use. With experience working London, Milan and Paris Fashion Weeks my expertise lies in producing compelling content and photography tailored for social media product and influencer marketing campaigns.This role further included assistance on set, concept development, and creative media strategy
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Public Relations AssistantIssa Pr May 2022 - Jul 2022London, England, United KingdomInternship at Public Relations agency assisting on several luxury client accounts.Media research utilising software such as Meltwater, developing comprehensive and highly relevant mailing lists for journalist outreach.Creation of press releases for high-end clients and campaigns, including graphics for press materials.Curation of social media content, and creation of social media planning documents.
Tomos Powell Education Details
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First Class Honours -
Biological And Biomedical Sciences -
International Baccalaureate Diploma
Frequently Asked Questions about Tomos Powell
What company does Tomos Powell work for?
Tomos Powell works for Vaynermedia
What is Tomos Powell's role at the current company?
Tomos Powell's current role is Strategist.
What schools did Tomos Powell attend?
Tomos Powell attended University Of The Arts London, Qut (Queensland University Of Technology), International Baccalaureate.
Who are Tomos Powell's colleagues?
Tomos Powell's colleagues are Mabel Wong Mei Poo, Chelsea Cates-Rollins, Martijn Lasonder, Charmi Vaidya, Katherine Obertson, Michelle Defloyd, Laura Van Der Zwart.
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Tomos Powell
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