Most recent consulting engagement: Contract VP-Head of Marketing reporting to CEO of SaaS company. Managed in-house Marketing team- Demand Gen strategies/campaigns/ content:- Jump-start Demand Gen Campaign process and performance- Enhance content & Buyer's Journey for several unique Customer Segments- Redefine & evolve Brand Identity, Buyer's Journey & Content- Integrate comprehensive activities with new Brand & Creative - Oversee Demand Gen/Digital, Marketing Communications Content Additional Consulting Experience:Advising growth-mode companies- extending brand & implementing revenue generating capabilities. Bringing specific industry expertise: Technology: Cloud/Data Center, SaaS, Telecom, CPG, Franchise Leadership, Food Service/Hospitality & Financial Services across the following Core Practice Areas: - Establishing digital best practices: Omni-channel Campaign Strategy & optimization - Mapping/Creating Customer Journey/Experience designs that accelerate channel productivity - Defining clear, specific Value Propositions & omni-channel content & campaigns- Delivering repeatable Revenue Generating/Sales Funnel strategies & sales enablement- Identifying/implementing Performance Marketing strategies/platforms/processes/CRM functions - Accelerating Demand Gen Strategies, Technologies & Integrated Campaign Frameworks

Reporting to our CMOOversaw large, 15+ associate global team; Web & Digital, Social Media, Content Strategists, Demand Generation, Digital Campaigns, Media/Brand & Creative Services, Corporate Communications and Tradeshows/Events. Evangelizing Telecom & Networking/SaaS SolutionsImplemented management routines & best practices enabling the team to achieve a cohesive set of commercial revenue and functional marketing goals while developing & refining new skill sets An active & collaborative member of the Amdocs- Marketing Leadership Team (MLT)Established a solid partnership with Sales & Product counterparts to ensure relevant Go-To-Market Strategies, Value Propositions, differentiated messaging Brand & Creative: Provided oversight to ensure the Amdocs brand is expressed effectively across worldwide geographies and extends awareness of our full suite of products & services during period of multiple acquisitions.Led global branding/re-branding strategy while evolving & improving cohesive brand differentiation.Formalized and oversaw our Global Brand Committee (architecture, new product naming/ proper usage of master brand for full product suite); product launches & effective messaging/ positioningReinforcing Global Brand Framework & supporting Guidelines that enable a strong partnership with regional marketing teams; driving regional brand relevance across all Amdocs marketplacesImprove storytelling ability by bringing brand and values to life in new and unexpected ways through brand and thought leadership assets Marketing Communications:Planning, development and implementation of internal & external marketing communications & brand amplification activitiesCreated, implementing & measuring success of integrated Corporate & BU campaigns, Web/ Digital/ Social Strategy & optimization, Demand Gen & Event programs Led the in-house creative services team & external agencies to develop world-class, differentiating thought leadership content/assets

Cbeyond is The Technology Ally to small and medium size businesses providing a single solution for cloud, voice & broadband, SaaS, mobile, messaging, collaboration and data back up/ security services. Reporting to CMO, I maximized a multi-million dollar marketing budget to create an integrated marketing strategy driving brand awareness, engagement & consideration while delivering marketing qualified lead targets & defined CPL.Branding: * Create a compelling solution-oriented brand position that communicating how Cbeyond understands and uniquely addresses pain points and critical technology decisions of our target. * Establish brand architecture/ guidelines directing internal creative team & agency developed assets communicating our integrated brand story (voice & graphics) across all integrated channels.Marketing Communications/ Advertising: * Built and led award winning in-house marketing services agency; graphic design & copy/ content marketing competencies supported by a structured creative traffic/workflow process* Oversaw creation, curation, and re-purposing of B2B content* Defined Customer Communication Experience, Employer Brand frameworkWeb & Digital Presence:* Organic: Web site design, content hierarchy, dynamic merchandising, blog, thought leadership repository, monetized CTA's, increased form completion activity, tagging* Paid advertising: Behavioral & contextual Display advertising, PPC, Retargeting, Keyword strategy* Built/expanded Social Media presence driving awareness, engagement and lead generationPR: * Established & executed PR Plan with agency- Ketchum strengthening targeted media placements/ activities Events: * Drove event evaluation and facilitation processes for national trade shows and local market events * Developed marketing calendar, uncover and utilize insights and define content strategyCbeyond was acquired by Birch Communications, I rebranded the company & opted for a severance package.

Maximized top line corporate revenue and bottom line franchisee returns by defining strategy to establish global brand hierarchy while enabling regional freedom within the framework. Established criteria and processes to take successful regional brands global. Built disciplines for mapping brand hallmarks and and product features for success including service & culture, market assessment/ distribution strategy, operating model, and key marketing programs. Developed regional processes and teams, annual performance plans, 3-5 year horizon planning, and a 10 year brand vision. Built programs, based on marketplace competitive intelligence. Creating services, tools, and resources to execute Brand & Enterprise Strategies.Effectively managed the balance between marketing effectiveness and hotel product and operational programs that delivered both top line brand revenues and franchisee bottom line flow through revenue.Led and implemented brand identity refreshes (branding architecture/brand identity systems, marketing usage guidelines, in hotel, guidelines, food & beverage programs, website design and service behavior training programs.Launched social media platforms and integrated social strategy with overarching brand marketing guidance to build communities, drive engagement and increase room night reservations, loyalty and referrals.Increased Millward Brown brand equity measurements and achieved J.D. Power Hospitality Category top brand honors.